Publication
Designing a VUI – Voice User Interface
https://www.toptal.com/designers/ui/designing-a-vui
Frederik is available for hire
Hire FrederikFrederik Goossens
Verified Expert in Design
Creative Director and Designer
Location
Brussels, Belgium
Toptal Member Since
August 7, 2017
Frederik is a senior creative director, experience designer, business analyst, researcher, and product manager currently focusing on AI and mixed reality. He holds an MBA from Cambridge and has over 13 years of experience managing teams for most of his career. Frederik has worked in more than 10 countries and regions for MNCs, agencies, and startups and founded his own company. For years, he has designed AI experiences for products centered around voice and audio.
Work Experience
Founder, Artificial Intelligence and Mixed Reality
2023 - PRESENT
Envoi
- Started the company based on the pillars of creativity, business, and technology with a core focus on AI.
- Created a new product using generative AI to optimize and convert voice recordings.
- Designed and managed the development of product features around voice manipulation and consistent image creation.
- Designed and managed the development of a mixed reality platform on visionOS.
Technologies: Artificial Intelligence (AI), Research, Mixed Reality (MR)
Consultant, Product Strategy and Data Analysis
2022 - 2022
UFC
- Consulted on a project for UFC as part of my MBA studies at the University of Cambridge.
- Pitched various ideas to expand their business, where the concept of expanding in certain locations in Africa (in terms of training) was chosen as the project.
- Analyzed relevant data from African countries to support the decision about where to open the next performance institute.
Technologies: Tableau
Global Head, Research and Design
2021 - 2022
CoinFLEX
- Hired and directly managed a team of seven employees, with responsibilities ranging from business analysis, user research, design, and coaching.
- Covered the APAC, US, and EMEA regions as an agile team and revamped the entire cryptocurrency platform.
- Contributed to problem framing, customer journeys, personas, affinity maps, interviews, focus groups, observations/insights, workshops, wireframes, and prototypes.
- Worked on AMM+ and created the profile dashboard, design system, wallet, and history.
Technologies: User Experience (UX), Atlassian Suite, Research
Manager, Digital Product and Design
2021 - 2021
HSBC
- Produced strategic solutions and creative concepts to improve the financial management customer experience in Hong Kong and the UK.
- Managed a team of 11 employees, which was the largest design team in the HK region.
- Drafted and governed the initial Global Voice guidelines and led the design of chatbots for customer queries for six markets (UK, HK, US, Mexico, India, and the UAE) through working with NLP vendors, data scientists, developers, and other stakeholders.
- Designed the go-to-market strategy targeting Malaysian millennials through market analysis, customer research, running workshops, personas, prototyping, and pitching.
Technologies: User Experience (UX), Atlassian Suite, Research, Artificial Intelligence (AI)
Founder, Business Analysis and Multimodal Design
2017 - 2018
Jackrabbot
- Provided business analysis and content management services for Secure Access for HSBC.
- Defined requirements for a voice user interface (VUI) and produced example dialog flows for the AI assistant.
- Created UI/UX designs and graphical representation of data for an internet of things (IoT) security platform.
Technologies: User Experience (UX), Atlassian Suite, Research
Senior Consultant, Digital Transformation
2016 - 2017
Mirum
- Served as a consultant with a focus on business analysis and UX.
- Captured and analyzed business requirements from the client.
- Visualized, defined, and presented research results, concepts, and solutions.
- Planned, managed, and coordinated the UX delivery process across the project lifecycle.
- Collaborated with clients and stakeholders to ensure activities, deliverables, and timelines were in line with expectations.
- Worked on several digital transformation projects for multinational clients in the finance industry in Hong Kong (CN) and Sydney (AU).
Technologies: User Experience (UX), Atlassian Suite, Research
Senior Specialist, Business Analysis and Experience Design
2015 - 2016
BT
- Served in a UX and business analysis management role within the BT Consumer team, which is part of the largest digital transformation program ever undertaken by BT.
- Translated business goals into feasible digital solutions through business analysis, defining and prioritizing requirements, and specifying process flows.
- Managed the definition of the technical requirements and followed up on the UX and design team for some of the core modules of My BT (customer-facing) and a completely new customer support system (back-office).
- Identified product ideas and improvements through user research and stakeholder meetings.
- Collaborated with tech teams throughout the software development process to ensure delivery of a usable, feasible, and viable product.
Technologies: User Experience (UX), Atlassian Suite, Research
Consultant, Digital Strategy and Experience Design
2014 - 2015
Duke & Grace
- Worked on user experience design and research with a core focus on banks and financial institutions.
- Defined and prioritized the product backlog. Worked on wireframing and prototyping.
- Identified ideas and UX improvements through user research and stakeholder interviews.
Technologies: User Experience (UX), Atlassian Suite, Research, Artificial Intelligence (AI)
Co-founder
2012 - 2014
Noovigo
- Created a web service to collect premium used clothing from consumers and a web shop where we sold high-quality second-hand clothing.
- Developed and defined the product concept, strategy, and vision.
- Analyzed customers, products, markets, and competitors.
- Produced the user experience and product requirements documents.
- Analyzed and assessed vendors, including eCommerce systems, CMS modules, and payment solutions.
- Provided technical support during the product's development process.
- Oversaw the CMS and content management (OpenCart and WordPress).
Technologies: User Experience (UX), Atlassian Suite, Research
Other Experience
Education
2020 - 2023
Executive Master of Business Administration in Media and FinTech
University of Cambridge - Cambridge, United Kingdom
2011 - 2012
Master of Management Degree in Innovation and Entrepreneurship
Antwerp Management School - Antwerp, Belgium
2007 - 2011
Bachelor of Science Degree in Commercial Sciences
Ghent University - Ghent, Belgium
Certifications
AUGUST 2019 - PRESENT
Human Centered Design
Hyper Island
APRIL 2018 - PRESENT
Foundations in Design Thinking
IDEO U - Online
JANUARY 2016 - PRESENT
Certificate in Business Analysis Practice
BCS, The Chartered Institute for IT - UK
DECEMBER 2015 - PRESENT
UX Certified
Nielsen Normal Group - UK
OCTOBER 2015 - PRESENT
Certified Scrum Product Owner
Scrum Alliance - UK
Experience
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