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The Toptal Blog is the top hub for developers, designers, finance experts, executives, and entrepreneurs, featuring key technology updates, tutorials, freelancer resources, and management insights.

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Toptal core team members share their experience, expertise, and perspectives on the Toptal Edge Blog

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How to Avoid 5 Types of Cognitive Bias in User Research

Cognitive biases can skew user research, leading to design changes that don’t address your customers’ real needs. Build digital products that users will love by mitigating these common biases.

10 minute readContinue Reading
Rima Khachatryan

Rima Khachatryan

Rima is a product designer with expertise in UI/UX design, graphic design, digital marketing, and user research. She has worked across various industries to create user-focused and aesthetically pleasing digital products, and spent six years at the global software development company Volo.

The Financial Implications of Using AI in Marketing

Scarce funding is squeezing startup budgets, leading to smaller allocations for essential marketing functions such as web analytics, SEO, and email outreach. Discover how AI can enable companies to perform these tasks at significantly lower costs.

9 minute readContinue Reading
Asset Mendesh

Asset Mendesh

Asset is a digital performance marketer who specializes in B2B lead generation and digital strategy. He has led successful marketing campaigns for Fortune 500 companies and a range of startups, and has managed budgets of more than $600,000. He holds a bachelor’s in economics and business, and a master’s in strategic marketing from Imperial College Business School in London.

Using AI in Project Management: Key Applications and Benefits

When it comes to improving project outcomes, AI holds vast potential, but it can be difficult to know which tools to use and how to apply them effectively. This guide details what you need to know.

7 minute readContinue Reading
Dimiter Shalvardjiev

Dimiter Shalvardjiev

Dimiter is a project manager and senior business consultant. He has helped teams at global organizations such as Philips and Hewlett Packard Enterprise solve complex problems using state-of-the-art technology.

How Chatbot Features Can Elevate the E-commerce Search Experience

Applying chatbot features to e-commerce search can increase user satisfaction while tackling the pervasive and costly problem of search abandonment. These chatbot UX best practices will help your customers find what they’re looking for.

10 minute readContinue Reading
Khatia Gagnidze

Khatia Gagnidze

Khatia is a product designer and researcher who has designed innovative solutions for banking, fintech, and e-commerce products. Her clients include Bank of Georgia, the payment processing software company HitPay, and Mymarket, the largest e-commerce platform in Georgia.

Mastering Mobile Typography: Font Usage Tips and Best Practices

Don’t let inconsistent typefaces or subpar spacing impede accessibility or hurt your brand. These mobile typography guidelines will help enhance user experience and increase engagement.

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Charles Matthew Atos

Charles Matthew Atos

Charles is a UI/UX designer and brand strategist with extensive experience in mobile-first design. He has worked with multinational companies such as Netflix and TikTok, and has also served as a creative director, supervising teams on high-level design projects, including redesigning websites and mobile apps.

From Startup to Success: Mastering Business Controls for Growth

It’s a mistake to believe that internal controls are the enemy of growth. Learn how to design smart checks and balances that manage risk while positioning your company to thrive.

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Brian Nichol

Brian Nichol

Brian is a seasoned finance leader who transitioned from the enterprise world to head up finance operations for numerous startups—including his own. Leveraging his expertise as a KPMG-qualified auditor, he has also led fraud and risk analyses for businesses of every size.

Whose Job Is It Anyway? A Real-world Guide to Agile Roles and Responsibilities

When organizations scale or hybridize Agile, job roles and responsibilities often stray from textbook definitions. Address role overlap and achieve alignment on your product teams with this guide.

11 minute readContinue Reading
Richard Abi Chahla

Richard Abi Chahla

Richard is a product manager and entrepreneur who has successfully bootstrapped multiple enterprises, SaaS web and Windows solutions, and mobile applications. He’s managed agtech products for companies such as Yara International and Varda. From idea to launch, he’s led and consulted at more than eight tech startups.

Agile’s Next Frontier: A Guide to Navigating the AI Project Life Cycle

The dynamism of AI-driven software development requires a specialized project management approach. This overview of the AI project life cycle details the key adaptations needed for success.

11 minute readContinue Reading
Alvaro Villena

Alvaro Villena

Alvaro is an experienced technical project manager and consultant. He has rolled out many SaaS implementation projects and delivered complex cloud and AI-driven projects at numerous companies worldwide.

How Thinking Like a Designer Can Help Solve Complex Business Problems

Unclear expectations, stakeholder disagreements, and conflicting interests can lead to inferior products and unhappy customers. Apply design thinking concepts to your next project to boost alignment and success.

10 minute readContinue Reading
Fanni Csincsak

Fanni Csincsak

Fanni is a lead product designer who works with finance, e-commerce, and software companies. With a master’s degree in cognitive neuroscience and a PhD in human-computer interaction, Fanni understands how design thinking can help solve problems within a range of industries. She has collaborated with clients such as Canua and AltaML.

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