Toptal Blog

The Toptal Blog is the top hub for developers, designers, finance experts, executives, and entrepreneurs, featuring key technology updates, tutorials, freelancer resources, and management insights.

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Toptal core team members share their experience, expertise, and perspectives on the Toptal Edge Blog

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Create Standout Social Media Graphics That Drive Engagement

Are users scrolling past your brand’s social media images? Try these graphic design techniques to create expert visuals that grab attention on Instagram, Facebook, LinkedIn, and beyond.

10 minute readContinue Reading
Micah Bowers

Micah Bowers

Micah is a digital designer who has worked with clients such as Google, Deloitte, and Autodesk. He is also the Managing Editor of Toptal’s Design and Technical Content. His design expertise has been featured in Fast Company, TNW, and other notable publications.

Streamline Your Marketing Funnel With AI-powered Customer Outreach

New AI automation tools can help organizations deliver better, more personalized messaging at the awareness, consideration, conversion, and loyalty stages of the customer journey.

10 minute readContinue Reading
Wasim Ullah

Wasim Ullah

Wasim is a growth and performance marketer who helps startups and Fortune 500 companies develop and scale digital marketing strategies. He has designed and implemented multichannel campaigns using data-driven approaches that combine paid marketing, social media, email, SEO, conversion rate optimization, and other digital techniques.

Architecting Effective Data Labeling Systems for Machine Learning Pipelines

Machine learning models are trained on massive datasets in which each data point is labeled to give it context and meaning. This deep dive describes how to build a data labeling architecture from scratch, with a focus on workflow, security, and data quality.

16 minute readContinue Reading
Reza Fazeli

Reza Fazeli

Reza is a machine learning engineer specializing in natural language processing and computer vision. At IBM, he developed machine learning algorithms designed to improve text classification and automate model training, innovations that resulted in six patents. Reza has a master’s degree in engineering from the University of Toronto.

Theory, Tools, and Business Applications: An In-depth Look at Quantum Computing

Quantum computing is challenging the realities of technology, security, and industry as we know them. Here, we investigate the nuances of quantum mechanics and how to enter the world of quantum software development with tools such as Cirq and TensorFlow Quantum.

22 minute readContinue Reading
Joao Diogo de Oliveira

Joao Diogo de Oliveira

Joao is an AI developer who holds a Quantum Excellence Certificate from IBM. He specializes in machine learning and deep learning and has partnered with Fortune 100 companies like Procter & Gamble and Hearst. Joao has more than 14 years of experience and holds a master’s degree in computer engineering from the University of Porto.

Boosting Satisfaction and Sales: An E-commerce Checkout Design Case Study

Improving your checkout flow can dramatically increase conversions and user satisfaction. A veteran UI/UX designer explains how she reimagined the checkout process of the seventh most visited e-commerce site in the US.

10 minute readContinue Reading
Beatriz Garcia de Prado

Beatriz Garcia de Prado

Beatriz is an art director and a UI/UX design leader with extensive experience in e-commerce and digital product design for clients like the large American retailer Belk. She specializes in leveraging user personas, customer journeys, and user story mapping to create products that resonate emotionally.

How to Increase Website Conversions With Effective UX Design Techniques

Reciprocity, commitment, social proof, and scarcity are powerful tools for increasing user engagement and sales. Explore the ways that Amazon, Airbnb, and YouTube leverage these factors for conversion optimization.

10 minute readContinue Reading
Shoaib Mahmud

Shoaib Mahmud

Shoaib is a product designer who specializes in creating designs that drive conversions across various industries, such as freight, transportation, HR solutions, edtech, and logistics. He has worked with numerous startups in the US, Bangladesh, and Singapore, overseeing project life cycles, including user research, wireframes, prototypes, and UI.

Create Engaging UI Components: A Figma Animation Tutorial

Figma’s intuitive animation features enhance usability by adding subtle motion effects to UI components like icons, buttons, and product cards.

10 minute readContinue Reading
Anna Muratova

Anna Muratova

Anna is a UI/UX designer experienced in creating UI animations and improving the usability of digital products. She has collaborated with a range of clients, from small startups to larger companies, to create intuitive mobile apps, redesign websites with improved visual aesthetics, and establish branding that represents company values.

The Financial Implications of Using AI in Marketing

Scarce funding is squeezing startup budgets, leading to smaller allocations for essential marketing functions such as web analytics, SEO, and email outreach. Discover how AI can enable companies to perform these tasks at significantly lower costs.

9 minute readContinue Reading
Asset Mendesh

Asset Mendesh

Asset is a digital performance marketer who specializes in B2B lead generation and digital strategy. He has led successful marketing campaigns for Fortune 500 companies and a range of startups, and has managed budgets of more than $600,000. He holds a bachelor’s degree in economics and business, and a master’s degree in strategic marketing from Imperial College Business School in London, UK.

IT Integration in Mergers and Acquisitions: Structuring Synergy

Companies are increasingly using M&A as a way to acquire valuable technology. Implementing a strong IT integration strategy from the beginning is the key to ensuring the desired benefits.

10 minute readContinue Reading
John S. Doss

John S. Doss

John is a finance and technology leader with deep expertise in enterprise architecture and business strategy. With a unique blend of IT and business knowledge, he has successfully developed digital transformation initiatives across diverse industries. John has a master’s degree in mathematics and computer science, and an MBA from The Trinity College and University.

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