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Build Customer Trust With a Proven 4-step Content Marketing Framework
Trust is an increasingly important factor in consumer purchasing choices. A digital marketing specialist presents a content framework that helps businesses build trust and drive sustainable growth.
Jeannine Betts
Jeannine is a marketing expert with a rich sales and digital marketing background. She has more than a decade of experience driving leads and business growth at international software companies, including OpenText, UKG, and Cornerstone OnDemand.
Fine-tuning LLMs for Your Industry: Optimal Data Labeling Strategies
LLMs have a vast knowledge base, but training them with domain-specific data can extend their capabilities to specialized industries and tasks. This article delves into data labeling for fine-tuning and includes a step-by-step tutorial for training GPT-4o.
Jedrzej Kardach
Jedrzej is a machine learning engineer who specializes in AI and data science. He has delivered several NLP-based classification algorithms and reinforcement learning solutions to clients, and has worked alongside researchers at Princeton University developing ML and data analytics tools. Jedrzej has partnered with clients in multiple industries, including service, finance, and insurance.
Navigating the Product Design Process: A 6-step Guide to Superior Digital Products
Product design is complex, and new apps and tools fail all too often. Incorporate these six key activities into your workflow to create digital products that thrive in the marketplace.
Christian Adolphus
Christian is a product designer, product owner, user researcher, and Webflow developer. He led the design team at Chaka, a leading online investment platform in Nigeria, and worked as the founding product designer at SquadPal. His product experience spans B2B, B2C, and SaaS enterprise solutions.
An AI Revolution in Finance: Opportunities and Challenges
The finance industry is beginning to embrace the power of AI to drive productivity and increase customer satisfaction. Toptal finance experts explain the options to innovate and the challenges to overcome.
Chris Holloway
Chris is a Senior Editor at Toptal with 15 years of experience researching and writing about how technology transforms sectors like banking, business, manufacturing, and healthcare. He was previously the business and technology editor at AméricaEconomía and has developed content for Sony Pictures, Johnson & Johnson, Mini, and LATAM Airlines.
Advanced Data Labeling Methods: From Hybrid Approaches to LLMs
It’s crucial to balance accuracy and efficiency when labeling datasets for machine learning—especially when LLMs are involved. In this article we explore a variety of techniques and assess the optimal labeling methods for different projects.
Neven Pičuljan
Neven is an artificial intelligence engineer with extensive experience in machine learning, computer vision, algorithms, and a range of AI-related technologies. Prior to founding an AI R&D consulting company, Neven helped create and train cutting-edge computer vision models used by healthcare, e-commerce, real estate, and financial services companies across the globe.
Applying Kanban Practices to Better Manage Context Switching in Software Development
Multitasking can severely impede work output. Use these Kanban practices in your project teams to reduce cognitive load, improve code quality, and meet deadlines with renewed energy and focus.
Vikas Agarwal
Vikas is a project management expert with rich experience across a range of industries such as education, banking, IT, and e-commerce. A former software developer, he transitioned into a project role working with global companies including Infosys and Publicis Sapient. Vikas holds an MBA in information systems and is an Accredited Kanban Trainer.
Lead With Evidence: Why Data Is the Key to Your Growth Marketing Strategy
Adopting a data-driven mindset can help marketers keep their campaigns fresh and innovative. Foster experimentation, efficiency, and customer focus in your organization with these essential growth marketing metrics.
Camila Pereira
Camila is a digital marketing expert who specializes in turning analytical insights into targeted marketing actions that significantly enhance lead generation, conversion rates, and revenue growth. She has managed brand campaigns and PPC reporting for major companies such as Omnicom Media Group, Sony Pictures, Virgin Media, and Renault.
How AI Reshapes UX: A Design Expert Sheds Light on Benefits and Success Strategies
AI impacts user experiences by making digital products more responsive to individual user needs. A seasoned product designer specializing in AI explains how to avoid pitfalls and maximize the potential of the latest technology.
Akis Apostoliadis
Akis is a lead product designer with more than 20 years of experience in AI, fintech, healthtech, SaaS, and e-commerce. He has an extensive background in creating design systems for enterprise companies, and has worked with Sony Pictures, WeWork, Pfizer, Cigna, and Unilever.
Create Standout Social Media Graphics That Drive Engagement
Are users scrolling past your brand’s social media images? Try these graphic design techniques to create expert visuals that grab attention on Instagram, Facebook, LinkedIn, and beyond.
Micah Bowers
Micah is a digital designer who has worked with clients such as Google, Deloitte, and Autodesk. He is also the Managing Editor of Toptal’s Design and Technical Content. His design expertise has been featured in Fast Company, TNW, and other notable publications.
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