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The Toptal Blog is the top hub for developers, designers, finance experts, executives, and entrepreneurs, featuring key technology updates, tutorials, freelancer resources, and management insights.

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Toptal core team members share their experience, expertise, and perspectives on the Toptal Edge Blog

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Exploring Supervised Machine Learning Algorithms

While machine learning sounds highly technical, an introduction to the statistical methods involved quickly brings it within reach. In this article, Toptal Freelance Software Engineer Vladyslav Millier explores basic supervised machine learning algorithms and scikit-learn, using them to predict survival rates for Titanic passengers.

24 minute readContinue Reading
Vlad Miller

Vlad Miller

Vlad is a versatile software engineer with experience in many fields. He is currently perfecting his Scala and machine learning skills.

Price Elasticity 2.0: From Theory to The Real World

Price elasticity theory was once the haunt of classical economists, with loose applications in the real world. Today, companies such as Uber, with its sheer volume of data and surge algorithms, are able to continuously triangulate price elasticities in real time to manipulate demand, moment-to-moment.

This article introduces the fundamentals of price elasticity of demand theory before taking us back into the real world, where theory will meet both big data and consumer psychology to create new possibilities.

14 minute readContinue Reading
Orinola Gbadebo-Smith

Orinola Gbadebo-Smith

Ori an investor cum entrepreneur with experience across M&A, PE, VC and startup operations. He most recently founded a VC-backed startup.

The Ultimate UX Hook : Anticipatory, Persuasive, and Emotional Design in UX

Some products prove irresistible because they combine psychological design techniques that create an ultimate UX hook: anticipatory, persuasive, and emotional design.

15 minute readContinue Reading
Miklos Philips

Miklos Philips

Miklos is a UX designer, product design strategist, author, and speaker with more than 18 years of experience in the design field.

Command Line Tools for Developers

In this article, Toptal Freelance Software Engineer Piotr Gaczkowski explains how to make the most out of command line tools and lists some of the best tools out there.

13 minute readContinue Reading
Piotr Gaczkowski

Piotr Gaczkowski

With low-level (C/C++) and high-level (Python) experience gained at Intel and ADVA, Piotr follows the DevOps path to build great products.

Presentation Design and the Art of Visual Storytelling

Discover a practical approach to designing results-oriented presentations and learn the importance of crafting a compelling narrative.

11 minute readContinue Reading
Micah Bowers

Micah Bowers

Micah helps businesses craft meaningful engagement through branding, illustration, and design.

Digital Transformation in the Field: CSR Connect

Learn how CSR Limited, a global leader in the construction supply industry, partnered with Toptal to digitize a 150-year-old supply chain to optimize operations and delight customers.

< 5 minute readContinue Reading
Toptal Research

Toptal Research

Toptal is an exclusive network of the top freelance software developers, designers, finance experts, and project managers in the world.

The Future of Teams: Managing The Blended Workforce

Discover the eight key competencies critical to creating a sustainable blended workforce, and learn how managers can best adapt their businesses to the future of teams.

< 5 minute readContinue Reading
Toptal Research

Toptal Research

REST Assured vs. JMeter: A Comparison of REST Test Tools

Apache JMeter and REST Assured are two very popular Java-based tools for automated testing of REST API services.

In this article, Toptal Freelance Java Developer Nemanja Veskovic gives us an overview of the pros and cons of both of these tools and shows where they fit best in your existing REST API projects.

7 minute readContinue Reading
Nemanja Veskovic

Nemanja Veskovic

Nemanja is a QA with more than ten years of experience working with various QA teams. He also has 4 years of experience as QA team lead.

Salesforce Einstein AI: An API Tutorial

Non-Salesforce app developers may be overlooking a hidden gem in the AI world: Salesforce Einstein offers image recognition and text analysis for plain-vanilla apps and Salesforce apps alike. In this article, Toptal Freelance Salesforce Developer Fahad Munawar Khan shows how any developer can leverage Einstein Vision and Einstein Language.

8 minute readContinue Reading
Fahad Munawar Khan

Fahad Munawar Khan

Fahad is a Salesforce Certified Force.com Developer and web developer since 2011, including being a senior dev for clients like Honeywell.

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