Now hiring
AVP of Marketing Services
Now hiring

AVP of Marketing Services

About Toptal

Toptal is a global network of top freelance talent in business, design, and technology that enables companies to scale their teams, on-demand. With $200+ million in annual revenue and over 40% year-over-year growth, Toptal is the world’s largest fully remote company.

We take the best elements of virtual teams and combine them with a support structure that encourages innovation, social interaction, and fun. We see no borders, move at a fast pace, and are never afraid to break the mold.

Position Description

This is a new role at Toptal in the Revenue organization reporting directly to the Chief Revenue Officer’s (CRO’s). As Assistant Vice President(AVP) of the Marketing Services practice, you will develop and execute a multi-year growth plan that expands the breadth & depth of marketing services offered.


This leader will be a proven expert in professional services with a broad understanding of marketing and deep understanding of target buyers, their priorities, and the trends impacting them. The right candidate for this role will have experience deciding what new products/services/solutions to take to market, how to price/package them, and how to create/articulate a competitive value proposition now and in the future to meet changing market needs.

  • Survey & analyze the competitive landscape to identify white/gray spaces where our core value proposition can win.
  • Develop agile, data driven plans to inform our entry into and positioning in new service areas.
  • Build successful practices in new service areas and be accountable for growing revenue in these areas.
  • Hire and manage a team including practice leaders, service specialists, and other roles important to the success of the strategy.
  • Lead from the front and interact directly with clients where appropriate.
  • Collaborate closely within the Revenue organization – with our SMB and Enterprise sales teams – to take our services to market. This includes listening to our client-facing resources for signals about current/future demand and educating/enabling them to sell new/enhanced services.
  • Work cross functionally across Toptal. You will collaborate with Talent Operations to ensure our talent network is prepared to meet the demands of the market (e.g., the right skills in the right capacities) as well as foster an ongoing sense of community amongst the network of professionals in marketing services. You will also work closely with Marketing to develop thought leadership and campaigns that highlight our competitive differentiation, elevate our reputation in the market, attract great talent to our network, and generate leads for sales.
  • Explore and innovate new delivery models (beyond staffing) that leverage our core assets to create value in new ways.

The successful executive for this role has a demonstrated capability to:

  • Have clear vision and set ambitious goals.
  • Lead in a highly collaborative way.
  • Operate in a fast-paced, high-growth environment.
  • Articulate a strategy grounded in an agile execution plan.
  • Sell services to clients by understanding their problems and successfully positioning offerings/capabilities to address them.
  • Be comfortable with rolling up sleeves to do the work, demonstrate traction, and build a team over time.
  • Make data-informed decisions and define key metrics with which you’ll measure progress.
  • Walk in the shoes of your audience in order to understand their problems, develop/execute an approach to solve them, and articulate the solution in a clear and compelling way.

This is a remote position that can be done from anywhere within the United States. Due to the remote nature of this role, we are unable to provide visa sponsorship. Resumes and communication must be submitted in English.

In the first week, expect to:

  • Onboard and integrate into Toptal; meet your colleagues.
  • Learn about Toptal’s history, culture, and vision, with a focus on the state of our industry, the Future of Work, and the core messages important to Toptal.
  • Shadow critical teams throughout the organization to learn Toptal’s core operations and capabilities.

In the first month, expect to:

  • Begin developing relationships with key leaders and stakeholders across the organization.
  • Dive deeper into the operations of key teams (e.g., Sales, Talent Operations) across the company.
  • Conduct a comprehensive review of the current demand in marketing services, talent that exists already in the network, and any work we may already be doing/have done. Today, the majority of our business is in marketing services
  • Articulate a hypothesis about where you want to take marketing services and design experiments / build execution approaches to get there.

In the first three months, expect to:

  • Be a well-integrated member of the organization with positive relationships in Sales (Enterprise/SMB), Marketing, and Talent Operations.
  • Be in front of clients on a regular basis to hear from them firsthand.
  • Build your team by hiring practice leaders in target areas within Marketing.

In the first six months, expect to:

  • Have moved from purely planning to execution.
  • See an impact from your involvement in early initiatives.
  • Begin positively impacting revenue growth.

In the first year, expect to:

  • Feel like you made the best decision of your career.
  • Increase the growth rate of Toptal materially.


  • 10+ years in consulting, marketing, or professional services.
  • 6+ years building (hiring) and managing a team.
  • Track record of rapid career progression achieved by taking on challenging assignments and exceeding expectations.
  • Experience packaging, pricing, selling and delivering compelling solutions.
  • Refined relationship development & leadership skills with a track record of success building credibility across all levels of an organization. You can develop positive relationships across the business to partner on key initiatives and gain consensus on processes and strategies.
  • Confidence in your analysis abilities, with proven success delivering results in ambiguous and sophisticated project efforts.
  • Skilled in the art of communicating with both technical and non-technical audiences.
  • Ability to take your work, but not yourself, too seriously.
  • Low ego; team first.
  • You must be a world-class individual contributor to thrive at Toptal. You will not be here just to tell other people what to do.
For Toptal Use Only: #west #midwest #ussouth #northeast #canada #LI-REMOTE #LI-BH1

Who You Will Work With

Sean Middleton

Sean Middleton

Chief Revenue Officer

As Toptal's Chief Revenue Officer, Sean is responsible for strategy, sales, and client success. He works closely with the executive team to ensure their growing client portfolio has access to the best talent in the world. Before joining Toptal, Sean spent ten years at Cognizant, where he played various roles, including President of their new Accelerator business division and COO of their Digital Business transformation service line. Sean earned a BS in Computer Science from Cornell University and an MBA from the Wharton School at the University of Pennsylvania.

Jeff Bradley

Jeff Bradley

VP of Enterprise

As Toptal's Vice President of Enterprise Sales, Jeff is responsible for spearheading Toptal's rapid growth initiatives in the enterprise space, bringing over 20 years of experience in software sales and consulting services to this role. Prior to joining Toptal, Jeff was Vice President of Sales at Hitachi Consulting and led the Enterprise Sales Team at Automattic in his role as Chief Revenue Officer. He has also held sales and leadership roles at some of the world's largest organizations, including Google, Microsoft, and IBM. Jeff earned a BA from the University of Missouri-Columbia and an MBA from Washington University in St. Louis.

Christy Schumann

Christy Schumann

SVP of Talent Operations

As Toptal's SVP of Talent Operations, Christy is accountable for ensuring successful client outcomes by delivering the right talent from our global network, matched to client business needs and timeframe. Prior to Toptal, Christy spent more than a decade in management consulting at Bain & Company, and she later joined Rackspace as General Manager of their cybersecurity business. Christy earned a BS in Computer Science and Electrical Engineering from the Massachusetts Institute of Technology and an MBA from Columbia Business School.

View the Whole Team

Working at Toptal

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Working at Toptal has been the best experience of my career. Every day I'm surrounded by intelligent, thoughtful, and hard-working colleagues that push me to be better.

Jordan Lyons

SEO Manager