Now hiring
Brand Writer
Now hiring

Brand Writer

Position Description

As a Brand Writer on Toptal’s Content team, you will be responsible for the idea generation and copywriting for a wide variety of marketing content that supports the Toptal brand.

The types of content you work on will vary depending on the evolving needs of the team. Some examples may include scripts for Toptal brand videos, OOH campaigns, and case-study videos. You will also be asked to create social content and online advertising for the Growth Marketing team at Toptal.

All applicants must submit a portfolio that showcases a variety of content work, including Brand Videos or commercials along with content that shows us how you write (e.g., headline campaigns, long copy, social posts, etc.). Please also include any other pieces of content you think we could be interested in.

This is a remote position that can be done from anywhere. All communication and resumes must be submitted in English.

Responsibilities:

  • Write video scripts.
  • Conduct interviews in case study videos (this can be taught).
  • Help guide the edits for the video content we create.
  • Write headlines for everything from billboards to online case studies.
  • Write online advertising for the Growth campaigns.
  • Provide rapid feedback and copy editing to stakeholders as needed.
  • Partner with members of our Design team to concept ideas for videos and marketing communications.
  • Collaborate with other team members and stakeholders as required.
  • Take risks and champion new ideas for everything from the events we host to experiential marketing.
  • Create provocative marketing language for our experiences to help position Toptal as a forward-thinking, unique, intelligent, innovative company ready to solve our clients’ business challenges.

In the first week you will:

  • Meet the other members of the Content team.
  • Begin to learn the high-level principles of Toptal’s brand voice and messaging strategy.
  • Immerse yourself in your first brand content projects.
  • Integrate yourself into the brand marketing function.

In the first month you will:

  • Meet other stakeholders across Toptal that you will work with.
  • Work with the Growth team to compile a prioritized list of needs to determine your plan for content.
  • Complete several content projects – or fewer – depending on the type of work this month will require.
  • Clarify and pressure-test different processes and workflows you’ll use when collaborating with other stakeholders.

In the first three months you will:

  • Become fully integrated into Toptal and the Brand team.
  • Have finished several major projects.
  • Strategize and roadmap future projects you’ll take on.

In the first six months you will:

  • Strategize how to scale the work you do as Toptal grows.
  • Have helped elevate the quality of our brand content.

Requirements:

  • 5-10+ years’ experience writing a variety of content for both consumer and B2B audiences.
  • A proven track record of developing and producing video content.
  • A strong knack for communication strategy and an eye for the long-term scalability of content decisions.
  • Ability to conceptualize and write content that may focus on nuanced technical concepts relevant to development, design, finance, and project/product management.
  • Ability to interface with a number of internal stakeholders as well as external clients for ad hoc content projects.
  • Must have a strong understanding of the components of compelling, action-inducing communications. You must be able to write marketing headlines that grab attention and make people think about Toptal in an exciting way.
  • Must be able to conceptualize copy and content from scratch as well as make existing copy stronger and more compelling.
  • Must have outstanding written and verbal communication skills, as well as exceptional grammar and command of the English language.
  • Must be able to incorporate feedback to arrive at the best possible outcome.
  • You must be a world-class individual contributor to thrive at Toptal. You will not be here just to tell other people what to do.
For Toptal Use Only: #west, #midwest, #ussouth, #northeast

Who Will You Work With

Corinne Lowry

VP of Brand Marketing

As Toptal's VP of Brand Marketing, Corinne is responsible for and the authority on the Toptal brand and how it comes to life, both internally and externally. She brings over 20 years of experience in marketing and advertising working with and for multiple Fortune 100 brands, including IBM, Coca-Cola, Verizon, and Johnson & Johnson, among others. Previously, she served as a Managing Director and Head of Client Services at Ogilvy & Mather in New York. Corinne has a BS in Marketing from Miami University.

Niels West

Head of Content

As Toptal’s Head of Content, Niels is responsible for defining and executing the creative strategy of Toptal’s brand content across a variety of campaigns and products, including the Toptal site, platform, video content, and more. His experience includes creative leadership positions at Ogilvy, R/GA, and Google Creative Lab. His work has been honored with Cannes Lions, One Show pencils, a Guinness World Record, and also was included in Google’s list of the “creative internet.” Niels graduated with degrees in Journalism, International Studies, and Spanish from the University of Oregon. He has volunteered at 826 NYC, a non-profit dedicated to helping students with their writing skills.

Bret Hansen

Head of Brand Design

As Toptal's Head of Design, Bret is responsible for the visual expression of the Toptal brand. In this role, his focus is to ensure that the company's values and aspirations are reflected across all its brand touchpoints. Bret has held leadership roles at the top-tier branding agency, Siegel+Gale, as well as at The Wall Street Journal and Condé Nast. He has also led the design development of world-class brands, including American Express, SAP, The Wall Street Journal, and Novartis. Bret has undergraduate degrees in fine art and journalism and an MFA in Graphic Design from Virginia Commonwealth University. A natural mentor and design guide, Bret recently held an assistant professorship appointment at Pratt Institute in New York.

View The Whole Team

Working at Toptal

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Working at Toptal has been the best experience of my career. Every day I'm surrounded by intelligent, thoughtful, and hard-working colleagues that push me to be better.

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