Business Writer at Toptal
We created Toptal to solve an extremely difficult, real-world problem: the talent shortage.
Learn more about us and how to join our core team today.

Job Description

About Toptal

Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on-demand. With $100+ million in annual revenue and triple-digit growth, Toptal is the largest fully distributed workforce in the world.

We take the best elements of virtual teams and combine them with a support structure that encourages innovation, social interaction, and fun (see this video from The Huffington Post). We see no borders, move at a fast pace, and are never afraid to break the mold

Position Description

As a Business Writer, you’ll be in charge of creating and editing content related to talent acquisition, talent retention, working remotely, and the future of work.

This is a remote position that can be done from anywhere in the world.


  • Research, outline, write and edit articles about the following topics: talent acquisition, talent retention, working remotely, and the future of work.
  • Develop unique and attractive headlines and body.
  • Optimize the articles for organic search.
  • Optimize the articles for conversions (signups).
  • Meet regular submission deadlines.
  • Propose new topics to include in the content roadmap.

In the first week you will:

  • Onboard and integrate into Toptal.
  • Familiarize yourself with the structure and operations of the Growth team.
  • Dive into the content marketing roadmap.

In the first month you will:

  • Take ownership of the execution of the content marketing roadmap.

In the first three months you will:

  • Update the content roadmap based on your research and the performance of the articles that you’ve written.

In the first six months you will:

  • Expand scale and scope of your projects.

In the first year you will:

  • Expand scale and scope of your projects.


  • 2-4 years experience as a professional writer, content developer, or technical writer.
  • Superior written and verbal communication skills, with a keen eye for detail.
  • Experience in SEO is highly valued.
  • Preferred: Work experience in topics related to talent acquisition, retention, or the future of work.
  • Demonstrated ability to work independently and meet deadlines.
  • Demonstrated qualities: proactive, problem-solving, self-starter, highly collaborative.
  • Highly organized.
  • Proficient in Google Sheets.

To apply, send at least 3 published examples of your work.

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Required skills


United States or Europe



View the whole team →WHO YOU WILL WORK WITH

  • Alejandro Rigatuso
    Alejandro is our Director of SEO. His career in technology started at the age of 12 when he founded one of the first Bulletin Board Systems in Argentina. He is the founder of, a SaaS company that helps marketers to manage their social networks. With a background in electrical engineering and control systems, and as an award-winning student of the Engineering School of the Catholic University of Córdoba, Alejandro excels at using mathematical methods to model and optimize marketing systems. As Toptal's Director of SEO, he ensures that Toptal dominates the SERPs, by building the right teams, tracking, and control systems, with an entrepreneurial approach based on creativity and ruthless optimization.
  • Brian Geiger
    As Toptal’s Content Marketing Lead, Brian supports teams across the company with the ideation, design, and execution of content marketing assets to drive leads and improve conversion at each step in the customer journey. Brian leverages in-depth experience from previous roles within Toptal’s Growth team (most recently as Growth Manager for Toptal Finance) as well as prior experience working in investment banking and journalism. Brian has an AB in Public Policy and International Affairs from Princeton University.
View whole team →

Think you’re a fit? Apply below:

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Our team reviews every candidate, and you will be contacted to interview if we feel you are a great fit.
Thank you for your application.
We will be in touch very soon. In the meantime, explore the Toptal community or trending Insights articles below.
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