Future Position
Growth Campaign Specialist, SMB
Future Position

Growth Campaign Specialist, SMB

About Toptal

Toptal is a global network of top freelance talent in business, design, and technology that enables companies to scale their teams, on-demand. With $100+ million in annual revenue and over 40% year-over-year growth, Toptal is the world’s largest fully remote company.

We take the best elements of virtual teams and combine them with a support structure that encourages innovation, social interaction, and fun. We see no borders, move at a fast pace, and are never afraid to break the mold.

Position Description

We are looking for a Growth Campaign Specialist to drive and support campaigns that will grow and nurture relationships with prospective and existing SMB clients. This newly created position will report to our Senior SMB Growth Manager and will ensure optimal outcomes of paid media and client-facing campaigns.

This is a remote position that can be done from anywhere. Due to the remote nature of this role, we are unable to provide visa sponsorship. Resumes and communication must be submitted in English.

Responsibilities:

This person will be responsible for building, coordinating, and executing client-facing campaigns across the assigned scope of channels. Your goal will be to identify the best paths to reach out to, attract and convert leads. This person will manage channels and campaigns and implement iterative improvements while working with the Senior SMB Growth Manager to identify new opportunities.

In the first week, expect to:

  • Onboard and integrate into Toptal.
  • Undergo role-specific training including learning about procedures and tools currently used within our Growth team.

In the first month, expect to:

  • Learn about our existing channels and campaigns for SMB.
  • Begin to take over some of the coordination and planning of existing campaigns.
  • Work with other internal marketing teams such as Brand Marketing and Sales.

In the first three months, expect to:

  • Get fully comfortable with the assigned scope of channels and campaigns.
  • Come up with new ideas for campaigns, implement and optimize, and capture and analyze the results.

In the first six months, expect to:

  • Find new ways to optimize our campaigns to achieve better results for SMB Growth.
  • Continue launching and testing new campaigns, working closely with other team members to assess the impact.
  • Establish and maintain a stable lead pipeline from the existing campaigns.

In the first year, expect to:

  • Fully understand all of SMB Growth activities and be able to contribute to the SMB Growth overall strategy.

Requirements:

  • Minimum 3 years of experience working on digital marketing campaigns, driving the campaign ideation, content creation, and execution.
  • Strong experience with email marketing and landing pages, as well as implementing A/B multivariate testing.
  • Strong expertise with marketing automation systems like Hubspot and data analysis tools like Tableau.
  • Experience in marketing to technical roles (e.g. engineering teams), implementing awareness, nurturing, or retention strategies.
  • Experience with content marketing, and campaign measurement and evaluation is preferred.
  • Strong analytical skills, project management, attention to detail, proactive, and great problem-solving skills.
  • Outstanding written and verbal communication skills, as well as perfect grammar and command of the English language.
  • Ability to communicate clearly and constantly with teams via Slack and other collaboration tools.
  • You must be a world-class individual contributor to thrive at Toptal. You will not be here just to tell other people what to do.

This is a role that, while not open at the moment, highlights skill sets that are consistently in high demand within Toptal. We encourage interested applicants to apply - as a rapidly scaling company, we end up developing innovative new roles often. We regularly review the applicants for this position to find matches for these unique opportunities.

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Who You Will Work With

Alejandro Rigatuso

Alejandro Rigatuso

VP of Growth Marketing

As Toptal’s VP of Growth Marketing, Alejandro and his team drive Toptal’s inbound client and freelancer acquisition. With a background in electronics engineering and control systems, he excels at optimizing inbound marketing funnels, with a focus on organic traffic. He is the founder of Postcron, a SaaS company for social media marketers, that has been recently acquired. Alejandro studied Electronics Engineering at the Catholic University of Córdoba in Argentina. He also lectures at Harbour Space University on SEO, in particular on Enterprise SEO strategy.

Jeff Mullins

Jeff Mullins

Director of Marketing Operations

As Toptal's Director of Marketing Operations, Jeff will be responsible for facilitating the seamless execution of all growth marketing initiatives throughout the entire project life cycle. Jeff joined Toptal from eBay where he led global digital marketing operations and introduced numerous programs to improve quality, efficiency, and business results for one of the world's largest marketing programs. Prior to eBay, Jeff had the opportunity to join IBM in Prague to develop and lead a market insights practice, focusing on markets across Europe, Africa, and the Middle East. Earlier in his career, he spent 10 years in product development, building banking and brokerage offerings for the likes of ING DIRECT and FIS. Jeff attended the Wharton School of Business at the University of Pennsylvania.

View the Whole Team

Working at Toptal

We're changing the way the world works. Toptal is not only a place to progress your career and design your own lifestyle, but also a company where you'll learn how to develop innovations that push business and technology forward.
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Think you’re a fit? Apply below:

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How many years of experience do you have working on digital marketing campaigns, driving the campaign ideation, content creation, and execution?

Do you have experience in marketing to technical roles (e.g. engineering teams), implementing awareness, nurturing or retention strategies?

Do you have experience with landing pages?

Do you have experience using Hubspot?

Do you have experience using data analysis tools such as Tableau?

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Quote author

Working at Toptal has been the best experience of my career. Every day I'm surrounded by intelligent, thoughtful, and hard-working colleagues that push me to be better.

Jordan Lyons

SEO Manager