Now hiring
Growth Marketing Strategist
Now hiring

Growth Marketing Strategist

About Toptal

Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on-demand. With $200+ million in annual revenue and team members based around the globe, Toptal is the world’s largest fully remote workforce.

We take the best elements of virtual teams and combine them with a support structure that encourages innovation, social interaction, and fun. We see no borders, move at a fast pace, and are never afraid to break the mold.

Job Summary:

As a Growth Marketing Strategist, you will be responsible for defining growth strategies and tactics that drive user acquisition and retention for Toptal. Your primary focus will be to collaborate with the relevant team members within the Marketing Strategy team to formulate strong growth marketing strategies and tactics that relate directly to the marketing initiatives that need them. You will also work very closely with members of our Performance Marketing team, Creative Strategists, Growth Product Managers, and Market Insights Managers to decide which growth strategies and tactics will be most effective for any given marketing initiative. You will identify new opportunities to optimize conversion rates within each step of the funnel, bounce rates, click-through rates, traffic/user acquisition, and enhance the user journey in both the pre- and post-sign-up experience. One key responsibility is to work closely with the Creative teams to improve our copy and ultimately improve engagement.

By evaluating market data, gathering the best ideas from the Marketing teams, and understanding the capabilities that exist within Toptal, you will develop and implement the best growth strategies, creative ideas, and tactics possible that will drive the greatest impact relative to the metrics you own. You will evaluate product improvements and examine other areas that could help drive stronger performance relative to those metrics. You are expected to be exceptionally analytical and creative in managing all growth strategies and tactics.

Major areas that you will oversee include growth hacking, viral mechanics, CTR/CRO optimizations, A/B testing, creative testing (across all channels - paid and organic) including sales collateral, social media posts, and copy testing for websites and ads, and SEO/SEM. You are expected to be an expert in these areas, particularly in writing engaging content and copy to drive user attention and amplify the message.

This is a remote position. Resumes and communication must be submitted in English.


The following information is intended to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of all duties, responsibilities, or required skills.

  • Identify, prioritize, and advance opportunities that drive the growth of lead acquisition and retention.
  • Provide input on creative briefs and projects in the context of customer journeys and user personas, and ensure they are optimized relative to the channels that each brief or project will relate to.
  • Ensure all content and creative assets that are developed support the business goals of the organization, and are the best in class when it comes to alignment with our ICP, customer expectations, amplification potential, social media amplification, and brand positioning.
  • Provide strategic guidance for Growth Product and Performance Marketing, and help quantify and prioritize strategic directions and initiatives across all channels and stages of the user journey, including building out specific narratives that align with user/customer expectations.
  • Leverage data-driven decision-making to continuously test, measure, and optimize marketing campaigns, including A/B testing, conversion rate optimization, and ROI analysis, with a focus on creative testing.
  • Ensure that the maximum amount of growth hacks and tactics are maximally infused within all Marketing initiatives.
  • Launch new experiments and initiatives and implement iterative improvements, while working with the Marketing Strategy team to identify new opportunities.
  • Work with the Business Analytics and Market Insights teams, extrapolating insights and turning those insights into actionable strategies and tactics that both the Brand and Growth Marketing Strategy teams can leverage to create and amplify growth initiatives and projects, with a particular focus on engaging content creation and social media amplification.
  • Monitor and report on key growth marketing metrics and KPIs, providing actionable insights and recommendations to drive continuous improvement.
  • Be familiar with all sources of growth data, so you are able to quickly pull, integrate, and analyze data as needed to effectively evolve and inform the direction and nature of growth initiatives.
  • Facilitate effective brainstorming sessions, which contribute to the generation of new ideas that push the boundaries of what’s possible in regards to growth and streamlining the user journey.

In the first week, expect to:

  • Work to get up to speed with how the organization runs, including how our OKRs, RACIs, and other operational frameworks work.
  • Undergo role-specific training including learning about procedures and tools currently used within our Marketing team.

In the first month, expect to:

  • Understand the inner workings of the Marketing team and how they work effectively with other functions within Toptal.
  • You will be expected to identify optimizations and opportunities that you see relating to furthering the growth tactics, organizational dynamics, and capabilities of the Marketing team.

In the first three months, expect to:

  • Have a very strong understanding of how all relevant internal and external teams are partnering with the Marketing team.
  • Come up with new ideas for user journey improvements, expansion of existing channels, and other growth hacks; plan, launch, and test at least one new initiative, capture and analyze the results, and implement improvements.
  • Garner the trust of your peers and the individuals who you will work most closely with.

In the first six months, expect to:

  • Continue to rapidly ideate, prioritize, and execute new ideas and growth strategies.
  • Drive new initiatives and test new concepts, while working closely with other team members to assess the impact, while exercising discretion and independent judgment.

In the first year, expect to:

  • Have demonstrated the successful implementation and execution of several new growth strategies and tactics.
  • Be the go-to cross-functional subject matter expert for Growth Strategy.
  • Fully understand all marketing activities and be able to contribute to the overall marketing strategy.

Qualifications and Job Requirements:

  • Bachelor’s degree is required.
  • At least 5 years of professional experience with growth hacking, viral mechanics, CTR/CRO optimizations, A/B testing, creative testing, and SEO/SEM.
  • Strong experience working with Creative Directors and a proven track record in creative testing including sales collateral, social media posts, and copy testing.
  • Expertise in writing engaging content/copy to drive user attention and amplify the message.
  • Ability to communicate clearly and constantly with teams via Slack and other collaboration tools, particularly when working on creative projects and social media amplification.
  • You must have a best-in-class, analytical and data-driven background.
  • Strong analytical thinking is required.
  • Experience translating analysis into action is required.
  • Expertise in marketing measurement and evaluation is a strong advantage.
  • Experience with writing SQL queries is preferred.
  • You must be able to easily classify and understand customer personas in order to create effective growth strategies that resonate with that precise customer type.
  • Technical background is required, including a high-level understanding of the developers’ world, differences between programming languages, and top resources that developers use. Experience with programming is a strong advantage.
  • Outstanding written and verbal communication skills, as well as perfect grammar and command of the English language.
  • Ability to work in a fast-paced, rapidly growing company and handle a wide variety of challenges, deadlines, and a diverse array of contacts.
  • You must be a world-class individual contributor to thrive at Toptal. You will not be here just to tell other people what to do.
For Toptal Use Only: #canada #uk #LI-MB2 #LI-REMOTE

Who You Will Work With

Luiz Baia

Luiz Baia

VP of Marketing Strategy

As Toptal’s VP of Marketing Strategy, Luiz is accountable for driving the strategy and implementation across all Marketing channels and initiatives. He’s responsible for ensuring that all Marketing deliverables are aligned with our growth strategy and are at the highest quality level to align with Toptal’s level of excellence. Before Toptal, Luiz built and led corporate strategy and partnership teams in various industries, from Private Equity, Management Consulting, Tech, and Healthcare. He had been designing strategy, driving growth, and managing partnerships in organizations like Booz & Company, Accenture, DaVita, Sling TV, and Burger King. Luiz has an MBA from Harvard Business School and a BSc in Computer Science from the Federal University of Rio de Janeiro.

Mike Nuzzo

Mike Nuzzo

Executive Creative Director

As Toptal’s Executive Creative Director, Mike is accountable for the look, feel and persona of the Toptal brand across all channels. He is responsible for delivering best-in-class creative ideas and breakthrough marketing campaigns to strengthen brand awareness and drive business growth. Before Toptal, Mike built out the creative capabilities at top agencies like Razorfish and 360i. He was creative lead for digital and social on brands like AXE, Toyota HBO, and OREO. Mike has a BA of Communications in Marketing and Journalism from Marist College.

Todd Silverstein

Todd Silverstein

VP of Performance Marketing

As Toptal's VP of Performance Marketing, Todd is responsible for the continued growth and ROI of all paid media channels globally. Prior to Toptal, Todd received “Rising Star” recognition by Adweek for delivering record-setting revenue while leading marketing & sales for CNBC Disruptor Flock Freight. Todd's other executive experience includes CMO at Series D MedTech startup Medable, as well as launching & scaling Edelman’s Performance Marketing offering to $200M/yr in media managed. Todd has a Bachelor of Business Administration from the Goizueta School of Business at Emory University.

View the Whole Team

Working at Toptal

We're changing the way the world works. Toptal is not only a place to progress your career and design your own lifestyle, but also a company where you'll learn how to develop innovations that push business and technology forward.
Toptal Careers

Think you’re a fit? Apply below:


What is the highest level of education you have completed? We verify education as a part of our hiring process.

By submitting your application, you are agreeing to Toptal’s Terms of Service, Privacy Policy, and Cookie Policy. Toptal may record your interview for quality assurance and training purposes.
Interested in joining our global talent network?
Apply as a Freelancer