Growth Product Manager

Growth Product Manager

About Toptal

Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on-demand. With $200+ million in annual revenue and over 40% year-over-year growth, Toptal is the largest fully distributed workforce in the world.

We take the best elements of virtual teams and combine them with a support structure that encourages innovation, social interaction, and fun (see this video from The Huffington Post). We see no borders, move at a fast pace, and are never afraid to break the mold.

Position Description

The Growth Product Manager will collaborate across our Growth Marketing team as well as cross-functionally to lead initiatives and experiments, ultimately growing our quality and quantity of inbound leads to Toptal! Lead the engineers and designers on your team to rapidly test and iterate on growth hypotheses. On any given week, you may be building landing pages, executing SEO-focused tests, or guiding new product functionality. This role is part-marketer and part product manager. We are looking for PMs with experience in growth, product, and online growth as well as excellent analytical abilities.

This is a remote position that can be done from anywhere. Due to the remote nature of this role, we are unable to provide visa sponsorship. Resumes and communication must be submitted in English.

Responsibilities:

  • To continuously formulate and execute on a roadmap to drive inbound growth.
  • Facilitate meetings and workshops that drive collaboration, prioritization, and improve impact, ensuring that good decisions get made.
  • Establish effective relationships across a wide range of teams in the business.
  • Establish a shared understanding of business priorities and strategy within your squad and across partners.
  • Define and prioritize detailed objectives and specifications for initiatives ranging from landing pages, UX improvements, user engagement tests, technical SEO improvements, nurture flows, and more.
  • Coordinate the creative development of design specifications, including ensuring that all work is high-quality and meets goals.
  • Conduct high-quality and detailed qualitative and quantitative research to evolve and inform the direction of product development.

In the first week, expect to:

  • Onboard and integrate into Toptal - meet the teams and people you will have long-term working relationships with.
  • Partner with the Lead Growth PM to get a fundamental understanding of the teams, goals, and processes.
  • Work closely with the Growth team to explore our history, assets, roadmap, and unexplored opportunities that you can lead.
  • Independently start to study and learn the Toptal platform and product suite.

In the first month, expect to:

  • Take over independent stories and initiatives, driving them to execution with the teams, validating they are delivered accurately, and measuring success.
  • Dive into the execution of larger initiatives, ensuring designs meet requirements, initiatives are well-defined, and everything is delivered to specification.
  • Start attending the relevant agile rituals such as planning, daily standups, and retros - we want you to get acquainted with Toptal processes through doing.
  • Begin to dive into user behavior using our analytics tools and platforms to provide insight to your partners that will inform the product roadmap.

In the first three months, expect to:

  • Take ownership of your team roadmap, coordinating design, engineering, and content where required.
  • Ensure that your teams are accurately staffed, collaborating with engineering, design, and content strategy when necessary to recruit and onboard more people.
  • Contribute ideas and facilitate workshops and discussions for new experiments and initiatives.

In the first six months, expect to:

  • Be able to demonstrate a clear measure of your impact through business results, your partner relationships, and execution excellence.

In the first year, expect to:

  • Drive significant impact on revenue growth from inbound clients and talent, using the latest thinking in user experience, growth hacking, SEO, lead nurturing and conversion optimization.

Requirements:

See the list below as a guide. We are interested in hearing from intelligent, driven people with prior experience in product management and/or digital marketing. Does this sound like you? Please apply!

  • A BA/BS degree, preferably in an analytical field.
  • Outstanding written and verbal communication skills.
  • 3+ years of professional experience in either product management or growth marketing with solid exposure to product management, meaning you have led engineering and design resources.
  • Experience leading engineering and design teams
  • Experience driving the development of high-quality landing pages and digital experiences that optimally accomplish business goals while maintaining brand standards.
  • Experience with online growth, SEO, and performance marketing.
  • Intermediate level quantitative analytics skills, including basic SQL skills.
  • A knack for building simple and effective user interfaces and the ability to communicate ideas and direction through mockups and wireframes.
  • A foundational understanding of design thinking, user research, and user testing.
  • An extremely sharp eye for detail and a strong sense of what types of creative products will be both effective for growth and representative of the Toptal brand.
  • Ability to thrive in rapidly changing environments, with a strong willingness and ability to eliminate ambiguity and execute.
  • You are the type of person that craves accountability rather than shuns it.
  • A demonstrated ability to manage multiple projects at once.
  • Be open to receiving feedback and constructive criticism.
  • A background in web development or an understanding of core fundamental concepts would be advantageous.
  • You must be a world-class individual contributor to thrive at Toptal. You will not be here just to tell other people what to do.
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Who Will You Work With

Alejandro Rigatuso

VP of Growth Marketing

As Toptal’s VP of Growth Marketing, Alejandro and his team drive Toptal’s inbound client and freelancer acquisition. With a background in electronics engineering and control systems, he excels at optimizing inbound marketing funnels, with a focus on organic traffic. He is the founder of Postcron, a SaaS company for social media marketers, that has been recently acquired. Alejandro studied Electronics Engineering at the Catholic University of Córdoba in Argentina. He also lectures at Harbour Space University on SEO, in particular on Enterprise SEO strategy.

Matt McGill

Head of Paid Media

As Toptal’s Head of Paid Media, Matt and his team drive Toptal’s inbound client and talent acquisition. With a background in digital marketing and marketing automation, he excels at building digital demand engines, optimizing marketing funnels, and delivering best-in-class customer experiences. He is the former founder of SEM RPM, a San Francisco digital marketing agency that supported premier start-ups and Fortune 500 client engagements. Matt studied Telecommunications and Business at Indiana University in Bloomington, Indiana.

Timo Roessner

Engineering Manager

As one of Toptal's Engineering Managers, Timo is responsible for the engineering side of analytics, growth marketing, and all talent-related matters, including Talent Acquisition, Screening Operations, and Talent Activation & Retention. He joined Toptal in October 2018, having served previously in a variety of technical positions ranging from software developer to Director of Engineering at several notable startups including Planet and ResearchGate. Timo holds a Bachelor's in Bioinformatics from the Freie Universität Berlin. Past charitable projects include working in homeless shelters, teaching refugees German, and teaching immigrant kids coding.

View The Whole Team

Working at Toptal

We're changing the way the world works. Toptal is not only a place to progress your career and design your own lifestyle, but also a company where you'll learn how to develop innovations that push business and technology forward.
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Working at Toptal has been the best experience of my career. Every day I'm surrounded by intelligent, thoughtful, and hard-working colleagues that push me to be better.

Jordan Lyons

SEO Manager

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