Head of Global Paid Media

Head of Global Paid Media

About Toptal

Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on-demand. With $200+ million in annual revenue and over 40% year-over-year growth, Toptal is the largest fully distributed workforce in the world.

We take the best elements of virtual teams and combine them with a support structure that encourages innovation, social interaction, and fun (see this video from The Huffington Post). We see no borders, move at a fast pace, and are never afraid to break the mold.

Position Description

Our Growth Team is a high-performing, analytical team of growth marketers and product managers fueling Toptal’s bottom-line revenue. We work across digital marketing, growth product management, and analytics to acquire high-quality inbound clients. We apply a scientific method of problem identification, hypothesis building, ambitious experimentation, measurement, and rapid iteration to our daily activities.

Are you a results-oriented, paid growth professional with a consistent history of leading teams and delivering results in a fast-paced, dynamic environment? We are looking for a Head of Paid Growth to join Toptal as a member of our senior leadership team! You will own Toptal’s paid media budget and will drive significant B2B client acquisition for our organization. You will collaborate with all parts of the Growth team, as well as design and engineering teams, to conceive and execute various growth initiatives. We need an intrapreneur who makes things happen, leading our projects to the next level.

The ideal candidate has a degree in Statistics, Operations Research, Industrial & Systems Engineering, Econometrics, Data Science, or a similar area. This role reports to the VP of Growth Marketing.

This is a remote position that can be done from anywhere. Due to the remote nature of this role, we are unable to provide visa sponsorship. Resumes and communication must be submitted in English.

Responsibilities:

  • Ultimately, success is SMB and Enterprise client acquisition via paid media traffic from the initiatives you will lead.
  • Working closely with your executive partners to act as a credible partner who will fully own the paid media budget from forecasting to execution.
  • Perform analysis to determine the viability of new initiatives, including post-implementation success measurement on released initiatives.
  • Build positive relationships with all the teams that will be involved in each strategic project.
  • Effectively use data and analytics to support strategic and tactical initiatives and the creation of project plans.
  • Efficiently lead the paid growth team, encouraging opportunities for growth and mentorship.

In the first week, expect to:

  • Onboard and integrate into Toptal - meet with the teams and people you will have working relationships with.
  • Partner with our VP of Growth Marketing to get a fundamental understanding of the team and business operations.
  • Learn from our Paid Media team and dive deep into our history, assets, roadmap, and unexplored opportunities that you can lead.
  • Independently start to study and learn the Toptal platform.

In the first month, expect to:

  • Learn our current paid media tactics.
  • Take over the Paid Media’s team management.
  • Take ownership of the budget for paid media. #### In the first three months, expect to:
  • Take our projects to the next level. Whatever we initially thought was going to be the best way to do things, you will reshape it. We expect you to challenge how we do things to make them better.

In the first six months, expect to:

  • Show significant progress and results of your budget deployments. We want you to show our CEO how much you have achieved in six months.

In the first year, expect to:

  • Be a success story and able to show concrete, bottom-line impact.

Requirements:

  • Bachelor’s or Master’s degree in Statistics, Operations Research, Industrial & Systems Engineering, Econometrics, Data Science, or similar area.
  • An obsession for performance; Toptal is a hyper-growth company and you are on the front lines.
  • Outstanding analytical skills, which means intermediate or advanced SQL and statistical knowledge.
  • Proven experience in paid media, expertise in a number of approaches and tools. Able to share your paid growth success stories.
  • A passion for Paid Growth. You love to read about paid media and growth hacking in general.
  • Autonomy to self-manage your own time, prioritizing the projects you have and knowing when to seek clarity on what is most important or urgent.
  • Curiosity about how things work and why. You are not satisfied with a superficial knowledge of how something works or why users take a certain action.
  • Comfortable with a fast-paced, and often rapidly changing, environment with a strong emphasis on individual contributions and execution excellence.
  • Experience working with designers. You know when to provide a tight brief versus when to give more creative space.
  • A demonstrated track record of running successful B2B campaigns.
  • A strong ability to rapidly learn new skills and an interest in learning about a variety of topics related to startup growth, including landing page conversion optimization, viral loops, data science, etc.
  • Demonstrated experience leading teams successfully.
  • Excellent written and verbal communication skills.
  • Self-starters who consistently contribute value and deliver results.
  • Eagerness to roll up your sleeves and dive in on challenging, complex problems with no clear solutions.
  • You must be a world-class individual contributor to thrive at Toptal. You will not be here just to tell other people what to do.
For Toptal Use Only: #LI-DNI

Who Will You Work With

Alejandro Rigatuso

VP of Growth Marketing

As Toptal’s VP of Growth Marketing, Alejandro and his team drive Toptal’s inbound client and freelancer acquisition. With a background in electronics engineering and control systems, he excels at optimizing inbound marketing funnels, with a focus on organic traffic. He is the founder of Postcron, a SaaS company for social media marketers, that has been recently acquired. Alejandro studied Electronics Engineering at the Catholic University of Córdoba in Argentina. He also lectures at Harbour Space University on SEO, in particular on Enterprise SEO strategy.

Matt McGill

Head of Paid Media

As Toptal’s Head of Paid Media, Matt and his team drive Toptal’s inbound client and talent acquisition. With a background in digital marketing and marketing automation, he excels at building digital demand engines, optimizing marketing funnels, and delivering best-in-class customer experiences. He is the former founder of SEM RPM, a San Francisco digital marketing agency that supported premier start-ups and Fortune 500 client engagements. Matt studied Telecommunications and Business at Indiana University in Bloomington, Indiana.

Travis Anderson

Director of Business Analytics

As Toptal's Director of Business Analytics, Travis leads a team that enables data-driven decision making by connecting business strategy with data activities (i.e., data analysis, reporting, diagnostic analytics, and data science). Business Analytics supports all functional areas of the business, including sales, marketing, finance, product, operations, and HR. Travis brings over a decade of experience building and leading analytics and engineering teams to drive significant business growth, including at Vivint Smart Home, Symantec, Brigham Young University, and at his own startup, Mapline. He holds BS and MS degrees in Mechanical Engineering and an MBA from Brigham Young University.

View The Whole Team

Working at Toptal

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Working at Toptal has been the best experience of my career. Every day I'm surrounded by intelligent, thoughtful, and hard-working colleagues that push me to be better.

Jordan Lyons

SEO Manager

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