UX + Data: What Computers Can Teach Us About Humans

February 6, 2019 at 6:45 PM | New York, United States

Toptal Sponsored

About the Event

Toptal is proud to partner with New York’s UX + Data Meetup for its next event, taking place February 6 at 6:45pm.

Brands have traditionally understood their customers using survey data and focus groups. But in an era where customers leave behind a digital record of their interests and motivations throughout the day, machine learning offers a different route to understanding people and how they interact with brands.

Come hear Melinda Han Williams, Chief Data Scientist at Dstillery, discuss how the company trains a neural network on billions of behavioral interactions to create a semantic embedding of web browsing behavior, creating map of the internet which they use to drive unsupervised machine learning for customer segmentation.

Toptalers can get in free. You must RSVP on this page to receive free admission.

Location

Work-Bench, 110 5th Ave, New York, United States

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Event Leader

Jordan DeVos

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