Using Analytics Effectively to Understand and Increase Customer Engagement

Are you using analytics to track customer engagement? If you want to learn more about increasing engagement using analytics this is your chance. Toptal is pleased to present Using Analytics Effectively to Understand and Increase Customer Engagement on Tuesday, March 16 at 10:30 AM ET. Local time

Join Geetansh Merani, and Rohan Lulla to learn about this topic.

Geetansh brings nearly a decade of development and agile expertise to projects for successful end-to-end delivery. He is a seasoned product manager who has worked with consumer products, startups, and corporates across eCommerce, telecom, media, and enterprises such as VMware, AirWatch, and Jio. Geetansh has led cross-functional teams with a focus on problem-solving, customer service, and managed products with over 100 million active users.

Rohan has 10+ years of experience in product and engineering management in startups and enterprise environments. In addition to leading and delivering projects across multiple domains for enterprises such as Vodafone, Unilever, McDonald’s, Dominos, and Singapore Post, Rohan has led Agile teams to build products routing $300+ million in transactions annually. He developed his expertise while delivering innovative projects and significant results through

The agenda for the talk will be the following:

• Understanding the customer lifecycle and the stages of Reach, Acquire, Develop/Nurture and Retention
• Maslow’s Hierarchy of Needs and customer engagement
• The role of analytics in customer lifecycle
• How to use Analytics to understand and engage customers

This talk welcomes all people from diverse backgrounds and skill-sets, interested in getting together to share knowledge and experience.