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Best Mobile Analytics Tools Comparison

30.08.2018 Daria Mickiewicz
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Best Mobile Analytics Tools Comparison

Analytics plays an essential role in marketing activities strategy. With analytics tools, you can measure the number of downloads, the amount of money they brought you, even the most recent opinions on your app. Relevant data will give you thoughts on the most efficient methods to grow and support your application. But what are the best mobile analytics tools?

Here we compare some of the best mobile app analytics tools. Our list of the best mobile app analytics software products is based on customer satisfaction (which is in turn based on user reviews) and market presence (based on products’ scale, focus, and influence). Go through the list and you will find a solution that will fit your app best.

Google Analytics for Mobile

Platforms supported: iOS, Android, other.

Pricing: As with most of Google’s products there is a very strong free version plus custom tiers for enterprises.

Use Google Analytics for Mobile Apps to measure and optimize user acquisition and engagement with mobile apps. Google Analytics for Mobile Apps enables you to:

  • Understand the number of users in your app, their characteristics, and where they come from
  • Measure what actions your users are taking
  • Measure in-app payments and revenue
  • Customize reports specific to your business
  • Visualize user navigation paths
  • Slice and dice your data to understand different user groups’ behavior
  • Leverage Google Analytics data in other Google products


Platforms supported: iOS, Android, web, Unity, C++.

Pricing:Ranging from a free plan to +$25/month.

Firebase Analytics is a free app measurement solution that provides insight on app usage and user engagement.

At the heart of Firebase is Google Analytics for Firebase, a free and unlimited analytics solution. Analytics integrates across Firebase features and provides you with unlimited reporting for up to 500 distinct events that you can define using the Firebase SDK. Analytics reports help you understand how your users behave, which enables you to make informed decisions regarding app marketing and performance optimizations.

Flurry Analytics

Platforms supported: iOS, Android, Windows Phone, BlackBerry, mobile/web.

Pricing: Free of charge.

The Flurry Analytics provides you with the tools and resources you need to gain a deep level of understanding of your users’ behavior in your apps. It allows you to better track your users’ habits and performance by setting up an advanced analysis of complex events, with metrics, segments and funnels.

The following video provides an overview of the basic capabilities available in Flurry Analytics. The topics covered demonstrate how you can measure your app usage, understand your app audience and perform powerful audience segmentation.


Platforms supported: Android, iOS, Web, Windows.

Pricing: Ranging from a free plan to $250/month and upwards for Enterprise edition.

Countly is a real-time, open source mobile and web analytics tool. It collects data from mobile phones, desktop apps, web apps, and visualizes this information to analyze application usage and end-user behavior.

Since Countly is open source, you can install Countly service on your server farm. Unlike other services, Countly is an all-in-one platform, including analytics for mobile, desktop and web pages, sending messages via push notifications, user profiles and crash reporting. This eliminates the need to use more than one service, or more than one SDK.

Countly’s roadmap is public, so you can know what we are working on right now. Also, you can see a list of issues on GitHub that team is working on.

You may check the latest status of your app using Countly mobile applications for Android, and iOS devices.


Platforms supported: iOS, Android, Windows Mobile, web.

Pricing: The pricing model is subscription based. The price ranging from a free plan to $1200/month. A free trial is available. Scaling price plans all include events, funnels, analytics and filters.

Localytics is an application analytics software which can scale to track up to 100 thousand monthly active users and 12 million data points, keeping track of granular analytics, user flows and funnels. The software package comes in two different types, either analytics or analytics and marketing.

It offers you how users react and adapt your strategy with analytics.

You can optimize your audience with funnels, track the source of your users on iOS and Android and target users with precise ads. App developers can also see who uninstalled their apps.


Platforms supported: iOS, Android.

Pricing: Ranging from a free plan to $999/yr and custom.

Mixpanel is a custom event-based analytics platform which allows users to go much further than measuring their site’s page views by reporting on visitor actions. Mixpanel platform racks segmentation, funnels, users and notifications.

Mixpanel can help businesses to increase conversions by a point where customers are lost at any stage in a process and run experiments to fix issues that are discovered.

Mixpanel’s SDK can be deployed on all major platforms, including mobile.


Platforms supported: iOS, Android, Windows Mobile, web.

Pricing: ranging from $40/month to +$99/month.

HockeyApp is a service that allows developers to recruit and manage testers, distribute apps, and collect crash reports. The cross-platform tool works with Android, Windows Phone, and iOS devices, making it possible to deliver the same user experience no matter the user’s OS. It is also used for user feedback and metrics.

You can see basic user metrics, gauge customer engagements and even check your app’s reliability throughout the day. Also, you can drill down on the users that have experienced a particular crash type or a crash that happened during a specific time period. This will help you know if the crash has affected many people over a cross-section of your users or if there are specific groups of people who experience the same type of crashes repeatedly.


Platforms supported:iOS and Android.

Pricing: It isn’t disclosed.

Pendo is a product experience platform that combines product analytics with qualitative feedback. It learns from product usage patterns and user sentiment.

You can target and prioritize features and enhancements, identify which customers are at risk for churn, and which ones are ready to advocate. You can set up in-app messages, guides and walkthroughs without any coding to help users get the most value from your products.

You can use the Pendo platform to guide users through the rough spots and drive them to adopt the features that create raving fans. In effect, Pendo creates a continuous dialogue between product leader and product user that causes each to better the other. It’s this understanding that’s essential for building products users love.

Adobe Analytics

Platforms supported: iOS, Android.

Pricing: Enterprise clients only.

Adobe Analytics provides you with real-time analytics and detailed segmentation across your channels. You can automate mobile marketing insights, triggered by the insights you get from Adobe Analytics.

Measure acquisition tactics for your mobile apps to know which campaigns are working.  Monitor location-aware experiences to identify customers within definite geographical areas and target them with the right message.

The Mobile Core Service SDK works with other Adobe products, like Audience Manager, Target, Campaign, and Adobe Advertising Cloud to create a one-stop mobile shop for marketing.

Facebook analytics for apps

Platforms supported: iOS, Android, web and mobile web

Pricing: Free of charge.

Facebook shows you how users engage with your product across all devices and platforms. You can get a better understanding of your customers by comparing them to Facebook’s customer data with their demographics, retention and conversion reports.


Platforms supported: iOS, Android.

Pricing: Free of charge.

Fabric provides SDKs for app analytics. You can choose anything from Crashlytics to Answers and get information on crashes and user behavior along with active user monitoring. Fabric helps with monetization through ads. It was ranked the most implemented crash reporting and mobile analytics solution and one of the top 200 iOS applications by MightySignal.

App Annie

Platforms supported: iOS, Android, Cloud, mobile/web.

Pricing: Free and premium plans.

App Annie offers a full insight into app analytics, competitor benchmarking, and app trends. App Annie comes in two pricing plans: free and premium.

The free version offers basic features like charts, rankings, ratings, reviews, and app details, while the premium pricing plan adds App Store optimizations options, download and revenue estimates, usage estimates, advertising estimates, audience estimates, and more. All statistics are available for Apple, Google Play, Amazon and Windows Phone stores.

Main tools of this suite are the Index Tool, which shows apps ranks based on downloads and revenue, and Advertising Tool, which tracks ad revenue and monetization metrics. With App Annie Intelligence, users can assuredly operate the entire app lifecycle, discover growth opportunities, and improve their competitive knowledge.


Platforms supported: iOS, Android, Cloud, mobile/web.

Pricing: A 14-day free trial is available. Regular plans pricing isn’t disclosed.

Amplitude is a web and mobile analytics solution that provides data points to get all relevant information about users’ activities on the web.

Companies can understand how users are navigating their application to craft a further development strategy. It also features real-time analytics, cross-platform tracking, high-level security and customer support.

This software helps organizations target potential clients and examine funnels, get better retention, and increase revenue.


Platforms supported: iOS, Android.

Pricing: A 14-day free trial is available. Regular plans pricing isn’t disclosed.

Appsee is a visual in-app analytics platform that allows companies to measure, understand and improve the user experience in their mobile apps.

Appsee’s user recordings and touch heatmaps explain how users behave within their app. In conjunction with these visualization tools, Appsee supplies developers with in-depth knowledge on retention, user journeys, usage, and conversion funnels. Appsee’s data has been tracked in real-time.


Platforms supported:

iOS, Android, Cloud, mobile/web.

Pricing: Segment offers you 3 payment plans: free plan for a sole developer;a team plan which costs $120 per month; a business plan for large teams & projects. The pricing can be varied depending on your needs.

Segment is a single platform that collects, stores, and routes your user data to hundreds of tools with the flick of a switch.

Analytics, marketing automation, email, user testing, error reporting, and support tools all require the same data: who are your users and what are they doing.

Without Segment, you have to instrument each tool separately, even though you send them all the same data. Segment eliminates this extra code and replaces the tool installation process.

Segment allows you to track user events like page views, clicks, and sign-ups on your mobile app and website. Segment collects and stores your data in one place, prepares and translates the data into a format each tool understands and sends the data to your designated tools.

Amazon Pinpoint

Platforms: iOS, Android, web.

Pricing: With Amazon Pinpoint, you pay only for what you use. You pay $1.00 per 10,000 emails, $0 for the first million notifications and $1.00 per million notifications after that. A per-message price varies based on the destination country or region.

Amazon Pinpoint helps you engage with your customers by sending email, SMS, and mobile push messages.

You can integrate Amazon Pinpoint into your apps to capture usage data to understand how customers interact with your apps. Amazon Pinpoint tracks the ways that your customers respond to the messages you send.

It allows you to send targeted and direct messages to your customers. You can send direct messages using the console or the Amazon Pinpoint REST API. You can also use the API to build custom applications that deliver campaign and transactional messages across multiple channels.


Platforms: iOS, Android, Windows, Web, Unity, Amazon, TvOS.

Pricing: A 30-day free trial, $0.05, $0.04 and $0.03 per app install, depending on volume.

AppsFlyer is a mobile attribution and marketing analytics platform for app developers and marketers. The platform allows you to manage, measure and optimize your mobile user acquisition process to improve your ROI. AppsFlyer offers the following:

  • Real-time data to maximize advertising ROI
  • Reports to maximize the lifetime value of your users
  • One universal SDK for easy integration
  • It’s unbiased and transparent


Platforms supported: iOS, Android, Windows, web.

Pricing: Free of charge for up to 10 apps, custom thereafter.

Tune is an attribution analytics platform for mobile marketers. The Tune marketing console helps you evaluate campaign performance for each of your media partners, boost your organic results using app store analytics, and maximize your users’ value with in-app marketing. Tune offers the following:

  • Unifies measurement across user acquisition, discovery, retention and engagement
  • Attribution analytics for accurate campaign performance insights
  • App store analytics to maximize installs
  • Build user segments to tailor in-app marketing

We hope you have found this list of popular mobile analytics tools useful.

If you are finding it difficult to integrate analytics tools into your app, you can hire a seasoned developer from any experienced software development company.

VironIT has the team with expertise in mobile analytics tools integration to enhance your app’s performance and expand your audience. Contact us today for an intuitive and fast solution for your business or enterprise.

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