Toptal Design Expert
Branding Is Dead, CX Design Is King
CX design encompasses EVERY interaction that a customer has with a business. By adopting a CX mindset, brand designers will learn to meaningfully engage customers at multiple touchpoints.
Micah Bowers
Micah helps businesses craft meaningful engagement through branding, illustration, and design.
The Art of Virtue Signaling: Why so Many Brands Get It Wrong
Many brands overshoot the subtleties of virtue signaling. They preach, posture, and alienate the people they’re trying to impress. We explore how companies can bang their virtue drums better.
Micah Bowers
Micah helps businesses craft meaningful engagement through branding, illustration, and design.
The Dos and Don’ts of a Rebranding Strategy
Rebranding requires a lot of strategy. Some companies have done it well, others have flopped. Learn what works and what doesn’t in this list of lessons gathered from those who have rebranded.
Jordan DeVos
Jordan is a visual communications designer with a user-centric focus. Her work integrates strategy, brand, and user experience.
The Origins of Bad Logo Redesigns
A logo redesign without controversy is like a workout with no sweat. It’s possible, but is it impactful? We scrutinize high-drama logo updates and ask why they caught fire in the public arena.
Micah Bowers
Micah helps businesses craft meaningful engagement through branding, illustration, and design.
Design’s Driving Forces: A Website Redesign Case Study
When is the most appropriate time to do a website redesign? This case study walks us through a website redesign for a high-end auto company and outlines key issues along the way.
Goran Ramljak
Goran is a visual and interaction designer with several years of experience working at some of the best marketing agencies in Europe.
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Logo History 101 – A Walkthrough of Lasting Impressions
Join us on a journey through the annals of design history and test your knowledge of famous logos along the way.
Micah Bowers
Micah helps businesses craft meaningful engagement through branding, illustration, and design.
What Is Branding? Everything Is Branding.
From personal brands to anti-brands, we’ve entered an age of incessant brand awareness. Branding is everywhere, but is everything branding?
Micah Bowers
Micah helps businesses craft meaningful engagement through branding, illustration, and design.
World-class articles, delivered weekly.
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