Brand Design

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The Principles of Design and Their Importance

Good design is possible without understanding the principles of design. But it may take a lot of trial and error to create something that both looks good and creates an optimal user experience. 🔊

9 minute readContinue Reading
Cameron Chapman

Cameron Chapman

Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.

Words Matter: The True Value of UX Copy

Well-crafted words improve UX and provide people with decision-making clarity. We explore the true value of UX copy and provide sensible writing tips for greater user engagement.

8 minute readContinue Reading
Micah Bowers

Micah Bowers

Micah helps businesses craft meaningful engagement through branding, illustration, and design.

Cause and Effect: Exploring Color Psychology

The use of color in design can affect the emotions and moods of the people. Using colors wisely can improve UX and induce desired behaviors in significant ways.

9 minute readContinue Reading
Cameron Chapman

Cameron Chapman

Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.

Visual Designers vs. Graphic Designers: Who Does What and Why (With Infographic)

Because graphic design and visual design both focus on aesthetics, the line between the two disciplines is often blurred, especially when referencing digital designs (includes infographic).

< 5 minute readContinue Reading
Cameron Chapman

Cameron Chapman

Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.

Leap Into VR/AR Design

Virtual reality is no longer in the realm of science fiction. Immersive technology desperately needs skilled designers to jump in, get involved, take risks, and create something new. Leap into VR/AR!

7 minute readContinue Reading
Ted Evans

Ted Evans

Ted has a passion for creative problem-solving and has brought ideas to life for companies like Apple, Nintendo, Disney, and Virgin Media TV.

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Use Your Inspiration – A Guide to Mood Boards

Finding inspiration for design projects is one thing. Organizing it into a cohesive base for creating a design that wows clients and users is an entirely different beast. The solution? Mood boards.

7 minute readContinue Reading
Cameron Chapman

Cameron Chapman

Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.

UX and the Importance of Web Accessibility

The internet is a primary source of information, entertainment, and communication. Yet, for people with disabilities, there are barriers that make it inaccessible, as many websites don’t consider their needs.

9 minute readContinue Reading
Laura Geley

Laura Geley

Laura is a senior UX/UI designer and a member of the prestigious Awwwards jury. She specializes in UX solutions for eCommerce.

Toptal Design Expert

Paula Barcante

Paula is an award-winning UX/UI designer, advisor, and illustrator with more than six years of hands-on experience in making complex interfaces delightful and user friendly. She has made a significant impact in large corporations, such as Amazon, Zillow, Google, as well as startups. Her mission is to create efficient, beautiful, innovative, and high-quality experiences for the greater good of society.
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