Branding

Showing 10-17 of 17 results
DesignIcon ChevronUX Design

Creating a UI Style Guide for Better UX

by Micah Bowers

A consistent UI leads to a better UX. But with so many moving parts in modern user interfaces, how can UI designers be sure they’re staying true to a digital product’s look and feel?

8 minute readContinue Reading
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Use Your Inspiration – A Guide to Mood Boards

by Cameron Chapman

Finding inspiration for design projects is one thing. Organizing it into a cohesive base for creating a design that wows clients and users is an entirely different beast. The solution? Mood boards.

8 minute readContinue Reading
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Emotional Branding for Sustainable Product Design

by Danielle Thompson

Great emotional design creates a bond between the consumer and the brand—creating an emotional connection to your target market translates into conversions and sales as well as online and offline interactions.

11 minute readContinue Reading
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Why Consider a Website Redesign – Tips and Recommendations

by Daniel Schwarz

Redesigning a website is about more than making cosmetic changes; it's about identifying the real issues that the business is facing and solving them with design.

10 minute readContinue Reading
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From Concept to Reality – A Guide to Logo Development

by Tidjane Tall

Whether we need a logo for an app, a startup, or brand positioning, following trends is not enough. A carefully considered design process is needed to design an impactful logo and brand.

10 minute readContinue Reading
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Brand Illustration 101: Visualizing the Narrative

by Micah Bowers

A brand is a promise. This article outlines how illustrations are being used to express brand value and how businesses are investing substantial time and resources into extensive brand illustration systems.

8 minute readContinue Reading
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30 Days of Design – A Branding Case Study

by Ivona Petrovic

We’ve all picked up design projects that required us to deliver outstanding results under severe time constraints. This branding case study breaks down the process of how to accomplish it effectively.

12 minute readContinue Reading
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Don't Underestimate the Power of Your Brand Story

by Micah Bowers

With practice, designers can develop a unique voice and create brands that are infused with unexpected strands of meaning and purpose that thrill clients and the people they’re trying to reach.

8 minute readContinue Reading

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