Branding

Showing 10-18 of 20 results
DesignIcon ChevronDesigner Life

A Day in the Freelance Life – Getting to Know Toptal Designers

by Micah Bowers

Are remote-working and freelancing viable options for designers? We interview Toptal designers to discover how they’re forging freelance careers with meaningful work for high-impact global companies.

9 minute readContinue Reading
DesignIcon ChevronTools and Tutorials

Cause and Effect – Exploring Color Psychology

by Cameron Chapman

The use of color in design can affect the emotions and moods of the people. Using colors wisely can improve UX and induce desired behaviors in significant ways.

9 minute readContinue Reading
DesignIcon ChevronUX Design

The Role of Color in UX

by Cameron Chapman

A well-thought-out color palette can elevate a design from “good” to “great” while a mediocre palette can detract from a user’s experience and even interfere with their ability to use a site or app.

9 minute readContinue Reading
DesignIcon ChevronUI Design

Creating a UI Style Guide for Better UX

by Micah Bowers

A consistent UI leads to a better UX. But with so many moving parts in modern user interfaces, how can UI designers be sure they’re staying true to a digital product’s look and feel?

8 minute readContinue Reading
DesignIcon ChevronUI Design

Use Your Inspiration – A Guide to Mood Boards

by Cameron Chapman

Finding inspiration for design projects is one thing. Organizing it into a cohesive base for creating a design that wows clients and users is an entirely different beast. The solution? Mood boards.

8 minute readContinue Reading
DesignIcon ChevronDesign Process

Emotional Branding for Sustainable Product Design

by Danielle Thompson

Great emotional design creates a bond between the consumer and the brand—creating an emotional connection to your target market translates into conversions and sales as well as online and offline interactions.

11 minute readContinue Reading
DesignIcon ChevronUX Design

Why Consider a Website Redesign – Tips and Recommendations

by Daniel Schwarz

Redesigning a website is about more than making cosmetic changes; it's about identifying the real issues that the business is facing and solving them with design.

10 minute readContinue Reading
DesignIcon ChevronBrand Design

From Concept to Reality – A Guide to Logo Development

by Tidjane Tall

Whether we need a logo for an app, a startup, or brand positioning, following trends is not enough. A carefully considered design process is needed to design an impactful logo and brand.

10 minute readContinue Reading
DesignIcon ChevronBrand Design

Brand Illustration 101: Visualizing the Narrative

by Micah Bowers

A brand is a promise. This article outlines how illustrations are being used to express brand value and how businesses are investing substantial time and resources into extensive brand illustration systems.

8 minute readContinue Reading

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