The Dos and Don’ts of a Rebranding Strategy
Rebranding requires a lot of strategy. Some companies have done it well, others have flopped. Learn what works and what doesn’t in this list of lessons gathered from those who have rebranded.
Jordan DeVos
The Origins of Bad Logo Redesigns
A logo redesign without controversy is like a workout with no sweat. It’s possible, but is it impactful? We scrutinize high-drama logo updates and ask why they caught fire in the public arena.
Micah Bowers
Design’s Driving Forces: A Website Redesign Case Study
When is the most appropriate time to do a website redesign? This case study walks us through a website redesign for a high-end auto company and outlines key issues along the way.
Goran Ramljak
Logo History 101 – A Walkthrough of Lasting Impressions
Join us on a journey through the annals of design history and test your knowledge of famous logos along the way.
Micah Bowers
What Is Branding? Everything Is Branding.
From personal brands to anti-brands, we’ve entered an age of incessant brand awareness. Branding is everywhere, but is everything branding?
Micah Bowers
A Day in the Freelance Life: Getting to Know Toptal Designers
Are remote working and freelancing viable options for designers? We interview Toptal designers to discover how they’re forging freelance careers with meaningful work for high-impact global companies.
Micah Bowers
Cause and Effect: Exploring Color Psychology
The use of color in design can affect the emotions and moods of the people. Using colors wisely can improve UX and induce desired behaviors in significant ways.
Cameron Chapman
The Role of Color in UX
A well-thought-out color palette can elevate a design from “good” to “great” while a mediocre palette can detract from a user’s experience and even interfere with their ability to use a site or app.
Cameron Chapman
Creating a UI Style Guide for Better UX
A consistent UI leads to a better UX. But with so many moving parts in modern user interfaces, how can UI designers be sure they’re staying true to a digital product’s look and feel?
Micah Bowers
World-class articles, delivered weekly.
Toptal Designers
- Adobe Creative Suite Experts
- Agile Designers
- AI Designers
- Art Direction Experts
- Augmented Reality Designers
- Axure Experts
- Brand Designers
- Creative Directors
- Dashboard Designers
- Digital Product Designers
- E-commerce Website Designers
- Full-Stack Designers
- Information Architecture Experts
- Interactive Designers
- Mobile App Designers
- Mockup Designers
- Presentation Designers
- Prototype Designers
- SaaS Designers
- Sketch Experts
- Squarespace Designers
- User Flow Designers
- User Research Designers
- Virtual Reality Designers
- Visual Designers
- Wireframing Experts
- View More Freelance Designers
Join the Toptal® community.