#Consumer Experience Posts

The Toptal Design Blog is a hub for advanced design studies by professional designers in the Toptal network on all facets of digital design, ranging from detailed design tutorials to in-depth coverage of new design trends, techniques, and technologies.
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Kaushik Ghosh
The Art Of Meaningful UX Design

Everyone from designers to clients to users desires meaningful products, but how much do we know about what it takes to make consumer experiences meaningful? Can the psychology of consumer experience inform our UX design strategies?

In this article, Toptal Freelance Designer Kaushik Ghosh shows us how to design products that connect with users beyond basic needs and functions. The process of “Meaning Making” through appropriate design interventions can lead to significantly higher engagement, passion, and commitment from users.

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