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How CrunchBase Should Be Designed

by Andrew Graunke

Despite the widespread use of the start-up tracker CrunchBase, Toptal Freelance Designer Andrew Graunke believes that its site could use a redesign. Can the redesign transcend an aesthetic makeover, and improve user and business goals as well? In this article, Andrew walks us through his thorough redesign and reorganization of the CrunchBase website. His process includes wireframes, design reviews, and a usability test.

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