DesignProcess

Cognitive biases can skew user research, leading to design changes that don’t address your customers’ real needs. Build digital products that users will love by mitigating these common biases.

In this wide-ranging Q&A, two Toptal designers delve into the influence of generative AI on design and its implications for creative thinking, user research, and entry-level designers.

Product teams face a dilemma: Achieving pixel-perfect design requires significant time and resources, but rushing to launch can result in mediocre products. This UI guide explains how to design excellent products while balancing quality and speed.

What is psychological safety, and why do your designers need it? Digital designer Alejandro Velasco explains how to create a workplace environment that increases creativity, productivity, and talent retention.

A good product strategy aligns team efforts, cuts costs, and encourages long-lasting conflict resolution. Three Toptal product design experts discuss how product strategies get derailed and what designers can do to help get things back on track.

Minimalism is a prevalent design approach, but putting its principles into practice is challenging. Follow these minimalist UX design strategies to build frictionless digital products that help users reach their goals.

The health and wellness industry is booming, creating opportunity—and a competitive market. Wellness businesses can apply these branding best practices to stand out and connect with customers.

Designer Gemma Busquets shares how she created a responsive website and 20+ engaging charts and graphs for the software development platform’s annual report.

Toptal designer Beatriz Garcia de Prado explains how she built a digital product to replace the outdated paper forms doctors were sending to insurance companies.