DesignProcess

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5 Signs Your Product Strategy Is Broken—and How Designers Can Help Fix It

A good product strategy aligns team efforts, cuts costs, and encourages long-lasting conflict resolution. Three Toptal product design experts discuss how product strategies get derailed and what designers can do to help get things back on track.

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Christian Adolphus

Christian Adolphus

The Allure and Impact of Minimalist UX Design

Minimalism is a prevalent design approach, but putting its principles into practice is challenging. Follow these minimalist UX design strategies to build frictionless digital products that help users reach their goals.

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Ravi Talajiya

Ravi Talajiya

For Your Health: 5 Tips and Strategies for Wellness Branding

The health and wellness industry is booming, creating opportunity—and a competitive market. Wellness businesses can apply these branding best practices to stand out and connect with customers.

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Pilar Rios Niño

Pilar Rios Niño

Designing GitHub’s Octoverse: A Data Visualization Case Study

Designer Gemma Busquets shares how she created a responsive website and 20+ engaging charts and graphs for the software development platform’s annual report.

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Gemma Busquets

Gemma Busquets

Medical Billing Reimagined: A UI/UX Case Study

Toptal designer Beatriz Garcia de Prado explains how she built a digital product to replace the outdated paper forms doctors were sending to insurance companies.

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Beatriz Garcia de Prado

Beatriz Garcia de Prado

Digging Deeper: A Practical Guide to Creative Empathy for Product Design

Master creative empathy techniques to help you understand what other people want and need, then apply these skills throughout the design process to create products that resonate with people.

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Brian Pagán, EngD, MSc

Brian Pagán, EngD, MSc

Designing Remote Ideation Workshops for Startups

Remote ideation workshops help companies address business-related problems through creative exercises that prioritize speed, teamwork, and innovative thinking.

7 minute readContinue Reading
Guoming Xu

Guoming Xu

Building and Scaling a Design System in Figma: A Case Study

Building a design system for a multinational company means cataloging every component in meticulous detail. It’s a massive undertaking that calls for both a big-picture view and a focus on specifics. Here’s how one design system team leader accomplished it.

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Abigail Beshkin

Abigail Beshkin

Apple Arcade’s Lumen: A Promotional Art and Logo Case Study

By embracing skeuomorphic design and retouching 3D assets in Photoshop for extra detail, Predrag Markovic created an icon and logo that stand out from other games in the Apple Arcade.

7 minute readContinue Reading
Liz Entman

Liz Entman

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