DesignProcess

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Digging Deeper: A Practical Guide to Creative Empathy for Product Design

Master creative empathy techniques to help you understand what other people want and need, then apply these skills throughout the design process to create products that resonate with people.

10 minute readContinue Reading
Brian Pagán, EngD, MSc

Brian Pagán, EngD, MSc

Designing Remote Ideation Workshops for Startups

Remote ideation workshops help companies address business-related problems through creative exercises that prioritize speed, teamwork, and innovative thinking.

7 minute readContinue Reading
Guoming Xu

Guoming Xu

Building and Scaling a Design System in Figma: A Case Study

Building a design system for a multinational company means cataloging every component in meticulous detail. It’s a massive undertaking that calls for both a big-picture view and a focus on specifics. Here’s how one design system team leader accomplished it.

9 minute readContinue Reading
Abigail Beshkin

Abigail Beshkin

Apple Arcade’s Lumen: A Promotional Art and Logo Case Study

In this logo case study, we explore how embracing skeuomorphic design and polishing 3D images in Photoshop helped one Toptal designer create standout marketing assets for the hit Apple Arcade game Lumen.

7 minute readContinue Reading
Micah Bowers

Micah Bowers

The Ultimate Experience: A Guide to the Principles of Sensory Design

Digital design routinely ignores neurological factors beyond sight. Sensory design principles emphasize the interconnection of human perception and prompt designers to explore non-visual solutions.

5 minute readContinue Reading
Micah Bowers

Micah Bowers

Think Business: How to Increase Your Designer Value

The principles that govern design are foreign to many business leaders but it takes more than shiny deliverables to span the knowledge gap. Designers must translate design value into business value.

< 5 minute readContinue Reading
Damola Taiwo

Damola Taiwo

A Field Guide to DesignOps

DesignOps is a mindset that frees designers to focus on problem-solving. The approach allows staff to optimize processes and ensure that design is an integral part of organizational strategy.

5 minute readContinue Reading
Micah Bowers

Micah Bowers

Innovate with Purpose: An Overview of the Jobs to Be Done Framework

Companies succeed because they offer products that people find irresistible, but what compels customers to buy? The Jobs to Be Done framework identifies the unmet desires that motivate all purchases.

5 minute readContinue Reading
Zbignev Gecis

Zbignev Gecis

Design Constraints Are Not Restraints, They Stoke Creativity

Design constraints are clues. They help designers triangulate between the problems, resources, and criteria inherent in every project and prevent precious time wasted on extraneous design ideas.

5 minute readContinue Reading
Micah Bowers

Micah Bowers

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