DesignPsychology

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Cameron Chapman

Cause and Effect: Exploring Color Psychology

By Cameron Chapman
The use of color in design can affect the emotions and moods of the people. Using colors wisely can improve UX and induce desired behaviors in significant ways.
9 minute readContinue Reading
Stian Sandsgaard

A Practical Approach to Gamification Design

By Stian Sandsgaard
Successful products and experiences offer more than pure functionality. They are designed to engage human emotions and motivate users to forge ongoing interactions that are both meaningful and memorable.
13 minute readContinue Reading
Bronwen Rees

Persuasive Design: Using Advanced Psychology Effectively

By Bronwen Rees
Persuasive design isn’t evil. It’s a tool, and like any tool, it can be misused. However, with the right research and thoughtful application, it can be a valuable addition to any designer’s toolkit.
7 minute readContinue Reading

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