Cause and Effect: Exploring Color Psychology
The use of color in design can affect the emotions and moods of the people. Using colors wisely can improve UX and induce desired behaviors in significant ways.
9 minute readContinue Reading
Cameron Chapman
A Practical Approach to Gamification Design
Successful products and experiences offer more than pure functionality. They are designed to engage human emotions and motivate users to forge ongoing interactions that are both meaningful and memorable.
13 minute readContinue Reading
Stian Sandsgaard
Persuasive Design: Using Advanced Psychology Effectively
Persuasive design isn’t evil. It’s a tool, and like any tool, it can be misused. However, with the right research and thoughtful application, it can be a valuable addition to any designer’s toolkit.
7 minute readContinue Reading
Bronwen Rees
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