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A Practical Approach to Gamification Design

by Stian Sandsgaard

Successful products and experiences offer more than pure functionality. They are designed to engage human emotions and motivate users to forge ongoing interactions that are both meaningful and memorable.

13 minute readContinue Reading
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Persuasive Design: Using Advanced Psychology Effectively

by Bronwen Rees

Persuasive design isn’t evil. It’s a tool, and like any tool, it can be misused. However, with the right research and thoughtful application, it can be a valuable addition to any designer’s toolkit.

7 minute readContinue Reading

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