eCommerce

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Millennial Branding for a Boomer Product: A Branding Case Study

Millennials are tough customers, especially for products they associate with their parents’ lifestyles. This branding case study shows how an old-school item can appeal to Generation Y in an authentic way.

7 minute readContinue Reading
Beatriz Garcia de Prado

Beatriz Garcia de Prado

Paving the Path to Purchase: E-commerce UX Best Practices

Mobile e-commerce may be the future, but desktop sites are digital gold mines. To engage shoppers, boost product value, and unlock more revenue, designers must master these e-commerce UX best practices.

8 minute readContinue Reading
Micah Bowers

Micah Bowers

Machine Language: A Guide to Chatbot Terminology (With Infographic)

Chatbots have unique abilities that humans don’t. When we regard them as tools, they provide business opportunities humans can’t. Unfortunately, when it comes to chatbot terminology, confusion reigns.

< 5 minute readContinue Reading
Micah Bowers

Micah Bowers

Built to Convert–Landing Page Design Best Practices

Designers can create landing pages that convert better by following landing page design best practices such as keeping them simple, focusing on the CTA, keeping forms short, and other guidelines.

8 minute readContinue Reading
Cameron Chapman

Cameron Chapman

Mobile E-commerce Best Practices for UX (With Infographic)

E-commerce sites and apps that are not mindful of mobile e-ommerce best practices will be left in the dust and stand to lose billions. But successful mobile e-commerce experiences can be achieved by following these mobile e-commerce UX design best practices (with infographic).

< 5 minute readContinue Reading
Miklos Philips

Miklos Philips

E-commerce UX: An Overview of Best Practices (with Infographic)

74% of businesses believe that UX is important for improving sales, yet billions are lost due to shopping cart and checkout abandonment—when it comes to e-commerce UX, shoppers still tend to be considered last.

< 5 minute readContinue Reading
Miklos Philips

Miklos Philips

Many exciting trends in e-commerce are on the horizon, from AI and AR to chatbots and voice ordering. The future of e-commerce will be shaped by trailblazing tech and savvy UX design (with infographic).

< 5 minute readContinue Reading
Miklos Philips

Miklos Philips

E-commerce 101: Understanding Shopping Cart Abandonment (With Infographic)

An illuminating infographic highlights 10 e-commerce pain points that ruin the user experience and lead to shopping cart abandonment.

< 5 minute readContinue Reading
Micah Bowers

Micah Bowers

The Ultimate Guide to E-commerce Website Design

Designing an e-commerce site is not just about building a website to sell products but designing a pleasant online shopping experience. This comprehensive guide walks us through the best practices.

12 minute readContinue Reading
Yej Lee

Yej Lee

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