GraphicDesign

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You Be You: Creating Content for the Gen Z Design Aesthetic

Today’s young adults have enormous buying power, but they’re choosy shoppers with particular tastes. Understanding what drives their purchasing decisions can help you design content that resonates with Gen Z.

10 minute readContinue Reading
Jorge Gonzalez Miksi

Jorge Gonzalez Miksi

Apple Arcade’s Lumen: A Promotional Art and Logo Case Study

In this logo case study, we explore how embracing skeuomorphic design and polishing 3D images in Photoshop helped one Toptal designer create standout marketing assets for the hit Apple Arcade game Lumen.

7 minute readContinue Reading
Micah Bowers

Micah Bowers

The Designer's Edge – An Overview of Photoshop Plugins

Photoshop plugins increase functionality and efficiency. But there’s a problem. With so many options, it’s hard to know which are worthwhile. So, we’ve curated the finest Photoshop plugins available.

7 minute readContinue Reading
Micah Bowers

Micah Bowers

The Dos and Don'ts of a Rebranding Strategy

Rebranding requires a lot of strategy. Some companies have done it well, others have flopped. Learn what works and what doesn’t in this list of lessons gathered from those who have rebranded.

9 minute readContinue Reading
Jordan DeVos

Jordan DeVos

Design Principles: An Introduction to Visual Hierarchy

The theory of visual hierarchy is different from its practical application. More advanced concepts of visual perception are worth exploring because their mastery is key for great visual design.

10 minute readContinue Reading
Miklos Philips

Miklos Philips

What Is Branding? Everything Is Branding.

From personal brands to anti-brands, we’ve entered an age of incessant brand awareness. Branding is everywhere, but is everything branding?

9 minute readContinue Reading
Micah Bowers

Micah Bowers

The Importance of Design Education

Design education is often accused of being costly and irrelevant. But with a shift in perspective, universities don’t simply prepare students for a job, they cultivate innovation and ambition.

9 minute readContinue Reading
Jordan DeVos

Jordan DeVos

Visual Designers vs. Graphic Designers – Who Does What and Why (with Infographic)

Because graphic design and visual design both focus on aesthetics, the line between the two disciplines is often blurred, especially when referencing digital designs (includes infographic).

< 5 minute readContinue Reading
Cameron Chapman

Cameron Chapman

How to Use Powerful Gestalt Principles in Design (with Infographic)

Gestalt’s guiding principle, that our minds tend to perceive objects as part of a greater whole, is a very useful and powerful design technique [includes infographic].

< 5 minute readContinue Reading
Miklos Philips

Miklos Philips

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