You Be You: Creating Content for the Gen Z Design Aesthetic
Today’s young adults have enormous buying power, but they’re choosy shoppers with particular tastes. Understanding what drives their purchasing decisions can help you design content that resonates with Gen Z.
Jorge Gonzalez Miksi
Apple Arcade’s Lumen: A Promotional Art and Logo Case Study
By embracing skeuomorphic design and retouching 3D assets in Photoshop for extra detail, Predrag Markovic created an icon and logo that stand out from other games in the Apple Arcade.
The Designer's Edge – An Overview of Photoshop Plugins
Photoshop plugins increase functionality and efficiency. But there’s a problem. With so many options, it’s hard to know which are worthwhile. So, we’ve curated the finest Photoshop plugins available.
The Dos and Don'ts of a Rebranding Strategy
Rebranding requires a lot of strategy. Some companies have done it well, others have flopped. Learn what works and what doesn’t in this list of lessons gathered from those who have rebranded.
Design Principles: An Introduction to Visual Hierarchy
The theory of visual hierarchy is different from its practical application. More advanced concepts of visual perception are worth exploring because their mastery is key for great visual design.
What Is Branding? Everything Is Branding.
From personal brands to anti-brands, we’ve entered an age of incessant brand awareness. Branding is everywhere, but is everything branding?
The Importance of Design Education
Design education is often accused of being costly and irrelevant. But with a shift in perspective, universities don’t simply prepare students for a job, they cultivate innovation and ambition.
Visual Designers vs. Graphic Designers – Who Does What and Why (with Infographic)
Because graphic design and visual design both focus on aesthetics, the line between the two disciplines is often blurred, especially when referencing digital designs (includes infographic).
How to Use Powerful Gestalt Principles in Design (with Infographic)
Gestalt’s guiding principle, that our minds tend to perceive objects as part of a greater whole, is a very useful and powerful design technique [includes infographic].
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