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Taking IKEA Out of Its Box and Redesigning It for 1.6 Billion Users

by Michael Abehsera

Although IKEA is one of the world's most well-known retailers, its online presence doesn't reflect the same success. Too many users find that the brand's online presence is cluttered, difficult to navigate, and doesn't reflect a more modern lifestyle. In this article, Toptal Lead Design Blog Editor Michael Abehsera leads a redesign of IKEA's online presence, exploring how the user experience can be overhauled to fix some of its most pressing issues.

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