Conversion optimization doesn’t simply boil down to using trendy colors on CTA buttons. Leverage usability data to improve customer experience that will make a larger, more lasting impact on conversion than any fad.
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The Toptal Design Blog is a hub for advanced design studies by professional designers in the Toptal network on all facets of digital design, ranging from detailed design tutorials to in-depth coverage of new design trends, techniques, and technologies.
UX and usability testing analysis is a critical skill. How do you go about collecting data and analyze results? Here’s a way to stay sane during the process.
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What can be done easily and inexpensively to substantially improve your product designs? User testing. User testing digital product designs is imperative if you are to design “useful” products.
This six-part process by Toptal designer John Roose describes how the insights you gain from observing how actual users use your product are well worth it.
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