Emotional Branding for Sustainable Product Design
Great emotional design creates a bond between the consumer and the brand—creating an emotional connection to your target market translates into conversions and sales as well as online and offline interactions.
Danielle Thompson
Exploring the Gestalt Principles of Design
Gestalt principles are an important set of ideas for any designer to learn and their implementation can greatly improve the aesthetics of a design as well as its functionality and user-friendliness. 🔊
Cameron Chapman
UX Testing for the Masses: Keep It Simple and Cost-effective
UX testing is a crucial step in the design process but is often overlooked for tight budgets or deadlines. You do not need a formal lab to do quality research—just the right tools and a clear plan.
Ruaridh Currie
Design Psychology and the Neuroscience of Awesome UX
Human cognition is complex, and many factors play into instant impressions. Design psychology is coming to the forefront as more and more companies are using neuroscience to design better user experiences. 🔊
Miklos Philips
The Value of User Research
UX designers must understand the needs and goals of potential users, their tasks, and context of use. User research will shape and define the guidelines for creating a product with great user experience.
Frauke Seewald
The Comprehensive Guide to Information Architecture
As a standard part of the UX process, designers create information architecture when building products. Learn about information architecture—how designers and product managers build an IA using design principles, as well as IA tools and best practices.
James Pikover
Why Consider a Website Redesign – Tips and Recommendations
Redesigning a website is about more than making cosmetic changes; it’s about identifying the real issues that the business is facing and solving them with design.
Daniel Schwarz
Enhance User Flow: A Guide to UX Analysis
Conducting UX analysis as part of an iterative process provides valuable, actionable insights into enhancing and optimizing a product’s user experience.
Arvand Alviri
The Value of Design Thinking in Business
Product innovation happens at the intersection of desirability, business viability, and technological feasibility. Design thinking—with a proven ROI—integrates all three and delivers business value.
James Pikover
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