UXDesign

Users form mental models around how products should work through use. In order to design for maximum usability, designers need to understand and leverage users’ mental models.

Creating meaningful designs, capturing customer attention, and influencing their behavior is something that designers and marketers will agree is one of the most difficult things to achieve.

Great emotional design creates a bond between the consumer and the brand—creating an emotional connection to your target market translates into conversions and sales as well as online and offline interactions.

Gestalt principles are an important set of ideas for any designer to learn and their implementation can greatly improve the aesthetics of a design as well as its functionality and user-friendliness. 🔊

UX testing is a crucial step in the design process but is often overlooked for tight budgets or deadlines. You do not need a formal lab to do quality research—just the right tools and a clear plan.

Human cognition is complex, and many factors play into instant impressions. Design psychology is coming to the forefront as more and more companies are using neuroscience to design better user experiences. 🔊

UX designers must understand the needs and goals of potential users, their tasks, and context of use. User research will shape and define the guidelines for creating a product with great user experience.

As a standard part of the UX process, designers create information architecture when building products. Learn about information architecture—how designers and product managers build an IA using design principles, as well as IA tools and best practices.

Redesigning a website is about more than making cosmetic changes; it’s about identifying the real issues that the business is facing and solving them with design.