UI Design

eCommerce sales are expected to more than double by 2021. eCommerce retailers and designers who pay close attention to user experience and follow eCommerce UX design principles can capitalize on this growth.

Mobile usability isn’t just about scaling a website or app to fit various devices. It’s about understanding how people use mobile devices and that the mobile experience is as unique as the user.

The explosive growth of eCommerce has created a need for online stores to adapt to mobile experiences. This post outlines the many aspects that make a successful mobile eCommerce experience.

Microinteractions are single interactive moments in a product that enhance the workflow and make a product more enjoyable. This article highlights key parts of microinteractions and patterns.

Customer journey maps are a visual storytelling tool used to help designers empathize with users and identify actionable opportunities for providing a better user experience.

Landing pages are powerful tools used to convert visitors into leads and buyers. This post outlines the psychological aspects and design considerations that make up a successful landing page.

Design frameworks help designers work more efficiently by utilizing reusable UI components. We shed light on how to create and use one using Sketch symbols (includes a free Sketch UI framework).

Great designers help teams and stakeholders make better decisions by using questions to identify opportunities, reveal underlying needs, and understand user context—all of which lead to better designs.