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Toptal Design Blog
The Toptal Design Blog is a hub for advanced design studies by professional designers in the Toptal network on all facets of digital design, ranging from detailed design tutorials to in-depth coverage of new design trends, techniques, and technologies.
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Personalized UX and the Power of Design and Emotion
Personalization is all about communicating a message aimed directly at the individual user. Emotional design focuses on the overall emotional impact of design choices, including those that involve personalization. Combining the personal and the emotional is where the real magic happens.
Chris Constandse
Chris is a senior UX/UI designer whose expertise is recognized by various exclusive networks including the InVision Design Leadership Forum.
The Value of User Testing With Prototypes
User testing, often confused with usability testing, is an overarching term to describe testing which helps validate the need for a product. When used with prototypes and the right testing tools, it can help save a product from failure.
Gabriel Kirmaier
Gabriel is a UX/UI designer who creates data-driven solutions for web and mobile platforms. He has worked with companies such as Stripe and Goodleap, and his book UX Bites was named “Best New Release” in the design category on Amazon.
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Design’s Driving Forces: A Website Redesign Case Study
When is the most appropriate time to do a website redesign? This case study walks us through a website redesign for a high-end auto company and outlines key issues along the way.
Goran Ramljak
Goran is a visual and interaction designer with several years of experience working at some of the best marketing agencies in Europe.
How to Transition from UX Designer to UX Consultant
What does a UX consultant do? More importantly, what does it take for a UX designer to become a consultant and thrive?
Micah Bowers
Micah helps businesses craft meaningful engagement through branding, illustration, and design.
Design Foundations – A Guide to Visual Hierarchy (with Infographic)
Understanding and implementing visual hierarchy principles gives designers an advantage in creating persuasive designs that convey necessary information while creating a delightful user experience.
Cameron Chapman
Cameron comes from a design background and is the author of two web design books: Color for Web Design and The Smashing Idea Book.
Partners in Design: A Guide to Client Empathy
Being empathetic is not a selective practice. Designers know how to use empathy to uncover the behaviors and needs of a user. Those same methods and techniques can be used in client relationships.
Jay Oldaker
Jay is a UX and product designer for venture-backed startups and Fortune 500s, with work featured in books and publications across the web.
Design Tool Showdown – Adobe XD vs. Sketch (2019)
Since its introduction in 2017, Adobe XD has matured when compared to its rival, Sketch. Looking at Adobe XD vs Sketch, is it time for a change?
Sérgio Estrella
With over a decade of experience, Sérgio has been working with teams in several areas such as education, enterprise, sports, and more.
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Customer Journey Maps: What They Are and How to Build One
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