Toptal Design Blog

74% of businesses believe that UX is important for improving sales, yet billions are lost due to shopping cart and checkout abandonment—when it comes to e-commerce UX, shoppers still tend to be considered last.

Data-driven and generative design are two important design processes that can be exploited at the same time to create better product designs and user experiences.

From personal brands to anti-brands, we’ve entered an age of incessant brand awareness. Branding is everywhere, but is everything branding?

The fundamental purpose of user testing is to better understand and empathize with people who are the core users of a digital product.

Scannability is often an overlooked usability factor, but it is one of the most impactful. These UI design tips make it easy for designers to convert a brief visitor to a long-lasting user.

This week’s guest on Toptal Design Talks is Nick Disabato who discusses value-based design, an expansion of the design process that focuses on specific business needs.

Intuition and experience without UX data lead to a dangerous assumption: Designer knows best. We’re drawing a line in the sand: If it’s not based on user research, it’s not UX design.