Toptal Design Blog

Great emotional design creates a bond between the consumer and the brand—creating an emotional connection to your target market translates into conversions and sales as well as online and offline interactions.

A lion’s share of websites and apps in the online media space are powered by content management systems (CMS). The optimal way to design for these applications is putting content first, style second.

Visual design experiments often become popular design trends and suddenly they are seen everywhere. Here are a number of hot graphic design trends and some of the top tutorials on how to create them.

Gestalt principles are an important set of ideas for any designer to learn and their implementation can greatly improve the aesthetics of a design as well as its functionality and user-friendliness. 🔊

UI and UX are two design terms that often get used in the wrong context. Designers who call themselves “UI designers,” or design for trends rather than users, could be harming their reputation.

Polished design wireframes are great but don’t reveal the work that goes into research and content organization. See how a thorough approach to early project planning leads to successful website redesign.

UX testing is a crucial step in the design process but is often overlooked for tight budgets or deadlines. You do not need a formal lab to do quality research—just the right tools and a clear plan.