Toptal Design Blog

The Toptal Design Blog is a hub for advanced design studies by professional designers in the Toptal network on all facets of digital design, ranging from detailed design tutorials to in-depth coverage of new design trends, techniques, and technologies.

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Subject Line – How to Approach Email Design

by Cameron Chapman

Email design is an important area of expertise for designers, especially those who want to work with larger brands, creative companies, and others who shy away from ready-made templates.

9 minute readContinue Reading
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Don’t Listen To Customers – Why User Research Matters

by Shane Ketterman

We shouldn’t listen to what customers say. Instead, we should focus on what they do. Deeper user research will allow us to find out the true needs, wants, and motivations of our customers.

9 minute readContinue Reading
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Are All Trends Worth It? The Top 5 Most Common UX Mistakes Web Designers Make

by Bojan Janjanin

Are the hazards worth it when designers turn into web design trend-chasers? Web design trends, if not considered carefully and implemented with caution, could lead to several common UX mistakes.

10 minute readContinue Reading
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Improve Engagement with These SaaS UX Design Best Practices

by Jeremy Schweitzer

SaaS apps are among the most complex software written, but there are UX principles that can make any SaaS product a success. Learn to reduce churn and engage users with UX best practices for SaaS.

7 minute readContinue Reading
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How to Recruit UX Research Participants

by James Tucker

Finding the right UX research participants can result in valuable insights even from a mediocre UX testing plan. UX researchers should spend the time to identify and find the right participants.

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Why Small Words Matter – The Importance of Microcopy UX

by Chintan Bhatt

Small words matter. Effective UX microcopy can help UX designers create digital products that are more useful, engaging, and simple to use. Here are several examples of good (and bad) microcopy.

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Home Smart IoT Home: Domesticating the Internet of Things

by Kent Mundle

By adopting the smart home, are we forfeiting the security and intimacy our home—our most personal space—has given us over millennia?

8 minute readContinue Reading
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Branding Is Dead, CX Design Is King

by Micah Bowers

CX design encompasses EVERY interaction that a customer has with a business. By adopting a CX mindset, brand designers will learn to meaningfully engage customers at multiple touchpoints.

6 minute readContinue Reading

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