Brand

Showing 19-27 of 30 results
DesignIcon ChevronBrand Design

What Is Branding? Everything Is Branding.

By Micah Bowers

From personal brands to anti-brands, we’ve entered an age of incessant brand awareness. Branding is everywhere, but is everything branding?

9 minute readContinue Reading
DesignIcon ChevronTools and Tutorials

Influence with Design – A Guide to Color and Emotions

By Cameron Chapman

The right color palette encourages people to behave in ways designers want them to, while the wrong palette can turn visitors away before they take any action at all.

8 minute readContinue Reading
DesignIcon ChevronDesigner Life

A Day in the Freelance Life – Getting to Know Toptal Designers

By Micah Bowers

Are remote working and freelancing viable options for designers? We interview Toptal designers to discover how they’re forging freelance careers with meaningful work for high-impact global companies.

9 minute readContinue Reading
DesignIcon ChevronTools and Tutorials

Cause and Effect: Exploring Color Psychology

By Cameron Chapman

The use of color in design can affect the emotions and moods of the people. Using colors wisely can improve UX and induce desired behaviors in significant ways.

9 minute readContinue Reading
DesignIcon ChevronUX Design

The Role of Color in UX

By Cameron Chapman

A well-thought-out color palette can elevate a design from “good” to “great” while a mediocre palette can detract from a user’s experience and even interfere with their ability to use a site or app.

9 minute readContinue Reading
DesignIcon ChevronUI Design

Creating a UI Style Guide for Better UX

By Micah Bowers

A consistent UI leads to a better UX. But with so many moving parts in modern user interfaces, how can UI designers be sure they’re staying true to a digital product’s look and feel?

8 minute readContinue Reading
DesignIcon ChevronDesign Process

Emotional Branding for Sustainable Product Design

By Danielle Thompson

Great emotional design creates a bond between the consumer and the brand—creating an emotional connection to your target market translates into conversions and sales as well as online and offline interactions.

11 minute readContinue Reading
DesignIcon ChevronBrand Design

Presentation Design and the Art of Visual Storytelling

By Micah Bowers

Discover a practical approach to designing results-oriented presentations and learn the importance of crafting a compelling narrative.

11 minute readContinue Reading
DesignIcon ChevronBrand Design

From Concept to Reality: A Guide to Logo Development

By Tidjane Tall

Whether we need a logo for an app, a startup, or brand positioning, following trends is not enough. A carefully considered design process is needed to design an impactful logo and brand.

10 minute readContinue Reading

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