Brand

From personal brands to anti-brands, we’ve entered an age of incessant brand awareness. Branding is everywhere, but is everything branding?

The right color palette encourages people to behave in ways designers want them to, while the wrong palette can turn visitors away before they take any action at all.

Are remote working and freelancing viable options for designers? We interview Toptal designers to discover how they’re forging freelance careers with meaningful work for high-impact global companies.

The use of color in design can affect the emotions and moods of the people. Using colors wisely can improve UX and induce desired behaviors in significant ways.

A well-thought-out color palette can elevate a design from “good” to “great” while a mediocre palette can detract from a user’s experience and even interfere with their ability to use a site or app.

A consistent UI leads to a better UX. But with so many moving parts in modern user interfaces, how can UI designers be sure they’re staying true to a digital product’s look and feel?

Great emotional design creates a bond between the consumer and the brand—creating an emotional connection to your target market translates into conversions and sales as well as online and offline interactions.

Discover a practical approach to designing results-oriented presentations and learn the importance of crafting a compelling narrative.

Whether we need a logo for an app, a startup, or brand positioning, following trends is not enough. A carefully considered design process is needed to design an impactful logo and brand.