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Branding

Showing 1-9 of 10 results
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The Power of Structure – A Guide to Design System Models

by Alejandro Velasco

Through trial and error, the makers of design systems have come to view their work as living products, not static documents. What can be learned from the design system models of large organizations?

5 minute readContinue Reading
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Remote Brand Strategy Workshops: The Ultimate Step-by-step Guide

by Charlie Osborne

Brand strategy workshops align stakeholders and set the tone for the work that follows. Better still, they produce brands that go beyond aesthetic appeal to achieve business goals.

8 minute readContinue Reading
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Design a Better Homepage with the StoryBrand Framework

by Anak Garcia

Adhering to the StoryBrand framework to create a homepage with a compelling narrative that focuses on the customer’s needs is one of the best ways to build trust with website visitors.

7 minute readContinue Reading
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Brands Still Matter – Brandless Boom to Bust

by Micah Bowers

The future of branding was no brand at all, and Brandless represented the best the movement had to offer. Until it didn’t. What happened? We share takeaways that no designer or business should ignore.

6 minute readContinue Reading
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Solutions, Not Art – The True Business Value of Design

by Andres Esquivel

Designers who focus on the business value of design will make themselves more indispensable to companies because businesses aren’t buying design; they are buying outcomes.

5 minute readContinue Reading
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Who's at the Helm? – Dissecting the Qualities of Design Leadership

by Sara Vilas Santiago

Should designers lead? Can design leadership be defined? What leadership style gets the best results? We present six design leadership profiles and examine the pros and cons of each.

6 minute readContinue Reading
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Visual Shelf Life – Why Web Design Illustrations Go Stale

by Micah Bowers

Illustration makes the web a brighter place, but there’s a risk it will grow stale. We explain how designers can avoid imitation with web design illustrations that give clients a competitive edge.

8 minute readContinue Reading
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The Dos and Don'ts of a Rebranding Strategy

by Jordan DeVos

Rebranding requires a lot of strategy. Some companies have done it well, others have flopped. Learn what works and what doesn’t in this list of lessons gathered from those who have rebranded.

9 minute readContinue Reading
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What Is Branding? Everything Is Branding.

by Micah Bowers

From personal brands to anti-brands, we’ve entered an age of incessant brand awareness. Branding is everywhere, but is everything branding?

9 minute readContinue Reading

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