Product

The symptoms of bad product design can be subtle at first. Learn how to spot unexpected hazards early on and develop a winning product strategy.

Product design is complex, and new apps and tools fail all too often. Incorporate these six key activities into your workflow to create digital products that thrive in the marketplace.

Reciprocity, commitment, social proof, and scarcity are powerful tools for increasing user engagement and sales. Explore the ways that Amazon, Airbnb, and YouTube leverage these factors for conversion optimization.

Ideally, aesthetics and functionality would merge seamlessly in digital design, but that isn’t always the case. Here, we discuss when to prioritize one or the other for the optimal user experience.

What is psychological safety, and why do your designers need it? Digital designer Alejandro Velasco explains how to create a workplace environment that increases creativity, productivity, and talent retention.

A good product strategy aligns team efforts, cuts costs, and encourages long-lasting conflict resolution. Three Toptal product design experts discuss how product strategies get derailed and what designers can do to help get things back on track.

Apply the four steps in this user flow analysis method to make your product development process more efficient—and improve UX for activities like app onboarding and checkout.

Modern medical products unburden healthcare providers, improve the patient experience, and save lives. What can we learn from the designers leading this surge in healthcare product innovation?

Minimalism is a prevalent design approach, but putting its principles into practice is challenging. Follow these minimalist UX design strategies to build frictionless digital products that help users reach their goals.