David Aaron Cacali, Designer in Austin, TX, United States
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David Aaron Cacali

Verified Expert  in Design

Designer

Location
Austin, TX, United States
Toptal Member Since
July 19, 2021

Aaron is a multidisciplinary designer and creative leader who combines UI/UX expertise with marketing and brand-building knowledge. He seeks to truly understand his clients' business challenges and takes a strategic, collaborative approach to solving each new problem. For 20+ years, Aaron's work has positively impacted companies across a wide range of industries for clients that include UPS, Samsung, DeVry University, Taj Hotels, Waste Management, The Home Depot, and GlaxoSmithKline.

Portfolio

Work Experience

Creative Director (Contract)

2022 - PRESENT
Swenson He
  • Led a mobile self-help product's UI/UX design based on personality profiles. Helped translate psychological profiling technology into a compelling user experience. After user research, led the ongoing design of feature and usability updates.
  • Designed and launched a home-sharing travel app, from product strategy to UX design to the visual design of the mobile UI. Earned 5.0 stars in the iOS app store.
  • Designed the concept for a sports marketplace mobile app. Worked closely with the startup founders to shape the product strategy, designed the UI/UX of the MVP, established branding, and developed a tappable prototype used to pitch investment.
  • Led the UI/UX design of two self-care-style mobile apps for members of the U.S. armed forces.
  • Led the design of a tracking and reporting dashboard for an enterprise SaaS product that allows companies to monitor and evaluate employee satisfaction and manage employee retention.
  • Reimagined a web-based self-help content program as a mobile app, optimizing the user journey and UI/UX for daily user engagement.
  • Designed improvements to a mobile app that allows homeowners to create and manage home improvement projects, then connect them with contractors and realtors.
Technologies: Figma, After Effects CC, Adobe Illustrator, Confluence, WordPress, Style Guides, Graphic Design, Copywriting, Marketing, SaaS, Information Architecture (IA), Sitemaps, Animation, Video Editing, Premiere Pro CC, Brand Guidelines, Corporate Branding, Brand Design, Social Media Marketing (SMM), Landing Page Design, Data Visualization, UX Wireframes, Iterative Design, MVP Design, Mobile App Design, Mobile UX Design, Mobile UI Design, Mockups, Validated User Research, Remote User Testing, User Interviews, Real Estate, Web UX Design, Google Docs, Product Strategy Consultant, Web Dashboards, Analytical Dashboards, HR Tools, Software as a Service (SaaS), Usability Testing, Mobile Apps, User-centered Design (UCD), Chatbot Conversation Design, Mobile eCommerce, UI Patterns, UI Style Guides, B2C, eCommerce Design, Business to Business (B2B), Styled-components, Style Sheets, UI Audits, Page Templates, Corporate Design, UX Architecture, Web UI, Web UX, Travel, Hospitality, Home Renovation, Healthcare Services, Healthcare, Responsive Web Apps, Product Demonstrations, Google Material Design, UI Components, Layout, Human Resource Management Systems (HRMS), Logo Design, App Design, Video Design, eCommerce UI, SEO Content, Web Content, Visual Design, iOS, Android, Leadership, Workshops, Web 3.0, Layout Design, Agile, Optimization, Email Marketing, Motion Graphics, UI Animation, Design Production, Motion Design, Art Direction, Interactive UI, Stakeholder Interviews, Corporate Videos, Content Creation, Video Production, Web Usability, eCommerce UX, Marketplaces, Data-driven Design, Webflow, Conversion Rate Optimization (CRO), Conversion, Conversion Rate, Front-end Design, Adobe Suite, A/B Testing, Consulting, CX Strategy

Product Design Lead | Creative Director

2021 - PRESENT
Self-employed
  • Created a completely redesigned, robust website design system and component library for a public university in the Northeast.
  • Designed an online survey SaaS tool, including an admin and analytics dashboard for a startup serving small businesses.
  • Audited and optimized the UI/UX design of the sellers' listing experience in a major South Korean eCommerce marketplace site.
  • Designed a web-based administrative dashboard for an employee benefits program serving the state of Georgia.
  • Delivered a comprehensive UX audit, UX optimization recommendations, and a reimagined IA (information architecture) for a large insurance company.
  • Audited an existing mobile app and web dashboard, then delivered UI/UX improvements for a product allowing law enforcement organizations to track and analyze public interactions.
  • Audited and redesigned a responsive web product allowing home improvement and maintenance contractors to create and manage job estimates.
  • Audited and delivered a series of design improvements to a health benefits management company website.
  • Created a new web design system and component library for a national ice cream shop brand.
  • Designed a site design template system for a portfolio of personal product brands.
Technologies: Adobe Experience Design (XD), Figma, Sketch, Adobe Creative Suite, CRM Design, Customer Journeys, Consumer Research, UX Prototyping, UI Prototyping, SaaS Design, Product Design, Team Leadership, Brand Positioning, Content Management Systems (CMS), Zeplin, App UX, Responsive UI, Responsive UX Design, WordPress, Style Guides, Graphic Design, Copywriting, Marketing, SaaS, Information Architecture (IA), Sitemaps, Animation, Video Editing, Premiere Pro CC, After Effects CC, Brand Guidelines, Corporate Branding, Brand Design, Landing Page Design, Data Visualization, UX Wireframes, Iterative Design, MVP Design, Mobile App Design, Mobile UX Design, Mobile UI Design, Mockups, Validated User Research, Remote User Testing, User Interviews, Web UX Design, Google Docs, Product Strategy Consultant, Web Dashboards, Analytical Dashboards, HR Tools, Employee Benefits, Software as a Service (SaaS), Usability Testing, Mobile Apps, User-centered Design (UCD), Mobile eCommerce, UI Patterns, UI Style Guides, B2C, eCommerce Design, Business to Business (B2B), Styled-components, Style Sheets, UI Audits, Page Templates, Corporate Design, UX Architecture, Web UI, Web UX, Travel, Home Renovation, Healthcare Services, Healthcare, Corporate Websites, Enterprise, Web Design, Responsive Web Apps, Product Demonstrations, WordPress Themes, Google Material Design, UI Components, Layout, Human Resource Management Systems (HRMS), Logo Design, Collateral Design, App Design, Video Design, eCommerce UI, SEO Content, Copyright, Web Content, Visual Design, iOS, Android, Leadership, Workshops, Web 3.0, Lead Generation, Bootstrap, Layout Design, White Labeling, White Label Design, Agile, Optimization, Email Marketing Automation, Email Marketing, Email Automation, Motion Graphics, UI Animation, Design Production, Motion Design, Art Direction, Interactive UI, Stakeholder Interviews, Corporate Videos, Content Creation, Video Production, Web Usability, eCommerce UX, Marketplace Design, Marketplaces, Data-driven Design, Conversion Rate Optimization (CRO), Landing Page Optimization, Conversion, Conversion Rate, Front-end Design, Adobe Suite, A/B Testing, Paid Media, Consulting, CX Strategy

Group Creative Director

2015 - 2021
T3
  • Conducted a complete design and user experience audit for UPS.com; established a new design strategy for the global shipping company's website and designed an updated style guide and component library for the UPS site.
  • Led social media content creation and video content production for UPS, including motion graphics production, video production and editing, photo production, copywriting, script creation, and frequent photo and video shoots.
  • Managed the audit and redesign of UPS.com's online tracking and shipping tools on UPS.com.
  • Led the website redesign of Wm.com for Waste Management, North America's largest waste and recycling company.
  • Optimized the paint buying process and paint product templated within the Homedepot.com eCommerce site for The Home Depot.
  • Increased the user rating of The Home Depot Project Color mobile app from 2 stars to 4.5 stars, with 50,162 ratings—through a complete redesign.
  • Oversaw the design and product feature design lifecycle of the UPS mobile app.
  • Led marketing content creation for Waste Management (North America's largest trash and recycling company), including TV commercials, corporate videos, photo shoots, motion graphics videos, copywriting, and social media content creation.
  • Optimized the waste management online service ordering user experience, basing the new design on user testing and research insights, significantly increasing completed orders.
  • Managed the UI/UX design and conceptual direction of the guest experience within the IHG Hotels and Resorts mobile app.
Technologies: Adobe Experience Design (XD), Adobe Photoshop, Adobe Premiere Pro, Adobe InDesign, WordPress, InVision, Figma, Component Libraries, Creative Direction, Product Design, Storytelling, Chatbot Conversation Design, Mobile, Videos, Social Media, User Research, User Testing, User Surveys, Storyboarding, User Journeys, Digital Product Design, Mobile Apps, Usability Testing, Hotels & Lodging, Enterprise, Corporate Websites, Retail & Wholesale, Hospitality, Travel, Web UX, Web UI, UX Architecture, Design Systems, Responsive Layout, Web Design, Corporate Design, Page Templates, UI Audits, UX Audits, Style Sheets, Styled-components, Business to Business (B2B), eCommerce Design, B2C, User Experience (UX), Mobile App UI, UI Patterns, UI Style Guides, Mobile UX, Mobile UI, Responsive, Product Positioning, Annotated Wireframes, Content Strategy, Visual Design, Experience Strategy, Brand Building, B2B, Strategy, Branding, Sketch, Adobe After Effects, UI Design, UX Design, Creative Problem Solving, User-centered Design (UCD), Dashboard Design, User Interface (UI), Web App UI, Web App UX, Rapid Prototyping, Prototyping, UX Research, Presentations, Pitch Decks, InVision App, WordPress Themes, WordPress Design, CSS, UX Direction, B2C Marketing, User Flows, Design Thinking, Wireframing, eCommerce, Editorial Design, Blog Design, Landing Pages, Responsive Web Design (RWD), Presentation Design, Adobe Creative Suite, Websites, Mobile Design, Design Consultation, Web App Design, Google Material Design, Dashboards, Responsive Design, Design Leadership, User Stories, User Personas, Personas, Email Design, Communication Design, Marketing Design, SaaS Design, Team Leadership, CRM Design, Customer Journeys, Consumer Research, UX Prototyping, UI Prototyping, Brand Positioning, Content Management Systems (CMS), Zeplin, App UX, Responsive UI, Responsive UX Design, Style Guides, Graphic Design, Copywriting, Marketing, SaaS, Adobe Experience Manager (AEM), Information Architecture (IA), Sitemaps, Animation, Video Editing, Premiere Pro CC, After Effects CC, Brand Guidelines, Corporate Branding, Brand Design, Social Media Marketing (SMM), Landing Page Design, Data Visualization, UX Wireframes, Iterative Design, MVP Design, Mobile App Design, Mobile UX Design, Mobile UI Design, Mockups, Validated User Research, Remote User Testing, User Interviews, Web UX Design, Confluence, Google Docs, Product Strategy Consultant, Web Dashboards, Analytical Dashboards, Software as a Service (SaaS), Mobile eCommerce, Sitecore, Home Renovation, Healthcare, Healthcare Services, Logistics, Shipping Management, Product Demonstrations, Home Decor, UI Components, Layout, Logo Design, Collateral Design, App Design, Video Design, eCommerce UI, SEO Content, Copyright, Web Content, iOS, Android, Leadership, Workshops, Web 3.0, Lead Generation, Bootstrap, Layout Design, White Labeling, White Label Design, Agile, Optimization, Email Marketing Automation, Email Marketing, Email Automation, Motion Graphics, UI Animation, Design Production, Motion Design, Art Direction, Interactive UI, Stakeholder Interviews, Event Branding, Corporate Videos, Content Creation, Video Production, Social, Web Usability, eCommerce UX, Marketplace Design, Marketplaces, Data-driven Design, Conversion Rate Optimization (CRO), Landing Page Optimization, Conversion, Conversion Rate, Front-end Design, Social Media Campaigns, Webinars, Ads, Adobe Suite, A/B Testing, Paid Media, White Papers, Consulting, CX Strategy

Associate Creative Director

2014 - 2015
Publicis Sapient
  • Served as the design lead for the multimillion-dollar Taj Hotel Group website redesign, directing an international team of 12 UI/UX designers and content strategists while leading in managing and strengthening the client relationship.
  • Led the strategy and UI/UX design of seven websites within the Taj Hotel Group portfolio of hotel, hospitality, and travel brands.
  • Managed the ongoing UI/UX enhancements and feature design for the John Deere website.
  • Led the site concept definition and reimagined the UX design approach for the Chrysler Mopar automotive parts eCommerce website.
  • Managed the UX and UI design team for the DeVry University account.
  • Acted as creative lead for the Abbott sponsorship of the World Marathon Masters, developing interactive event experience activations for global sporting events.
  • Led the experience strategy and proof of concept design for a RedBox web streaming video service and connected TV experience.
  • Managed the discovery and design concept for wayfinding shopping mall kiosks for General Growth Properties (GGP).
Technologies: Adobe Photoshop, Adobe Premiere Pro, Adobe After Effects, Adobe InDesign, Creative Direction, WordPress, Annotated Wireframes, Design Systems, Component Libraries, Experience Strategy, Mobile, Videos, Adobe Experience Manager (AEM), Storyboarding, User Journeys, Digital Product Design, User Research, User Testing, Usability Testing, Event Design, Hotels & Lodging, Enterprise, Corporate Websites, Restaurants & Dining, Hospitality, Luxury Industry, Travel, Web UX, Web UI, UX Architecture, Responsive Layout, Web Design, Corporate Design, Page Templates, UI Audits, UX Audits, Style Sheets, Styled-components, Business to Business (B2B), B2C, Digital Kiosks, User Experience (UX), Mobile App UI, UI Patterns, UI Style Guides, Mobile UX, Mobile UI, Responsive, Content Strategy, Visual Design, Brand Building, B2B, Strategy, UI Design, UX Design, Storytelling, Creative Problem Solving, User-centered Design (UCD), User Interface (UI), Dashboard Design, Web App UI, Web App UX, Rapid Prototyping, Prototyping, UX Research, Presentations, Pitch Decks, UX Direction, Branding, B2C Marketing, User Flows, Design Thinking, Wireframing, eCommerce, Landing Pages, Responsive Web Design (RWD), Presentation Design, Adobe Creative Suite, Websites, Mobile Design, Design Consultation, Web App Design, Dashboards, Responsive Design, Design Leadership, User Stories, User Personas, Personas, Email Design, Communication Design, Marketing Design, Team Leadership, Customer Journeys, Consumer Research, UX Prototyping, UI Prototyping, Product Design, Brand Positioning, Content Management Systems (CMS), Responsive UI, Responsive UX Design, Style Guides, Graphic Design, Copywriting, Marketing, SaaS, Information Architecture (IA), Sitemaps, Animation, Video Editing, Premiere Pro CC, After Effects CC, Brand Guidelines, Corporate Branding, Brand Design, Social Media Marketing (SMM), Landing Page Design, Data Visualization, UX Wireframes, Iterative Design, MVP Design, Mobile UX Design, Mobile UI Design, Mockups, Validated User Research, Remote User Testing, User Interviews, Web UX Design, Google Docs, eCommerce Design, Healthcare, Healthcare Services, Product Demonstrations, UI Components, Layout, Video Design, eCommerce UI, SEO Content, Copyright, Web Content, iOS, Android, Leadership, Workshops, Lead Generation, Bootstrap, Layout Design, White Labeling, White Label Design, Agile, Optimization, Email Marketing, Motion Graphics, UI Animation, Design Production, Motion Design, Art Direction, Interactive UI, Stakeholder Interviews, Touchscreens, Event Branding, Corporate Videos, Content Creation, Video Production, Web Usability, eCommerce UX, Data-driven Design, Conversion Rate Optimization (CRO), Conversion, Conversion Rate, Front-end Design, Social Media Campaigns, Ads, Adobe Suite, A/B Testing, Paid Media, Consulting, CX Strategy

Associate Creative Director

2012 - 2014
Razorfish
  • Led the digital strategy and responsive redesign of the Varilux product website for Essilor.
  • Managed the content strategy, editorial process, and UI/UX design of a new website for the government of Mexico, promoting the country to the rest of the world.
  • Led extensive user research, experience design, and usability testing for the US Cellular rewards program website.
  • Designed a concept for a PGA Tour mobile app for Microsoft to showcase the capabilities of its Windows platform.
  • Managed the creative development of digital ad campaigns for Kellogg's Special K product lines.
  • Led the concept development for Kellogg's Mini Wheats social media campaigns.
  • Designed touchscreen kiosks and interactive touchscreen installations for Samsung mobile to support the launch of one of their Galaxy phones.
  • Designed interactive digital out-of-home event experiences for Samsung mobile to support the launch of one of their Galaxy phones.
  • Led content creation—numerous photo shoots, video shoots, and video edits—for Samsung Mobile.
  • Led production of a promotional video to support the launch of a wireless music streaming device for Motorola.
Technologies: Adobe Photoshop, Adobe Premiere Pro, Adobe InDesign, Adobe After Effects, Creative Direction, Adobe Experience Manager (AEM), Product Design, Digital Kiosks, Event Design, Videos, Mobile, Usability Testing, User Testing, User Research, Storyboarding, User Journeys, User Surveys, Digital Product Design, Enterprise, Corporate Websites, Responsive Web Apps, Web UX, Web UI, UX Architecture, Design Systems, Responsive Layout, Web Design, Corporate Design, Page Templates, UI Audits, UX Audits, Style Sheets, Styled-components, Business to Business (B2B), B2C, User Experience (UX), Mobile App UI, UI Patterns, UI Style Guides, Mobile UX, Mobile UI, Responsive, Annotated Wireframes, Component Libraries, Visual Design, Experience Strategy, Brand Building, B2B, Strategy, UI Design, UX Design, Storytelling, Creative Problem Solving, User-centered Design (UCD), User Interface (UI), Dashboard Design, Web App UI, Rapid Prototyping, Prototyping, UX Research, Presentations, Pitch Decks, WordPress Design, CSS, UX Direction, B2C Marketing, User Flows, Design Thinking, Wireframing, Editorial Design, Blog Design, Landing Pages, Responsive Web Design (RWD), Presentation Design, Adobe Creative Suite, Websites, Mobile Design, Design Consultation, Web App Design, Dashboards, Responsive Design, Design Leadership, User Stories, User Personas, Personas, Email Design, Communication Design, Marketing Design, Consumer Research, UX Prototyping, UI Prototyping, Team Leadership, Brand Positioning, Content Management Systems (CMS), App UX, Responsive UI, Responsive UX Design, Style Guides, Graphic Design, Copywriting, Marketing, Information Architecture (IA), Sitemaps, Animation, Video Editing, Premiere Pro CC, After Effects CC, Brand Guidelines, Corporate Branding, Brand Design, Social Media Marketing (SMM), Landing Page Design, Data Visualization, UX Wireframes, Iterative Design, MVP Design, Mockups, Validated User Research, Remote User Testing, User Interviews, Web UX Design, Google Docs, Mobile App Design, Mobile Apps, Travel, Healthcare, Healthcare Services, Product Demonstrations, Eyewear, Digital Out-of-home (DOOH) Advertising, UI Components, Layout, App Design, Video Design, SEO Content, Copyright, Web Content, iOS, Android, Leadership, Workshops, Lead Generation, Bootstrap, Layout Design, White Labeling, White Label Design, Agile, Optimization, Email Marketing, Motion Graphics, UI Animation, Design Production, Motion Design, Art Direction, Interactive UI, Stakeholder Interviews, Touchscreens, Event Branding, Corporate Videos, Content Creation, Video Production, Social, Web Usability, Data-driven Design, Conversion, Conversion Rate, Front-end Design, Social Media Campaigns, Ads, Adobe Suite, A/B Testing, Paid Media, Consulting, CX Strategy

Creative Director

2008 - 2012
Brunner
  • Oversaw the overall excellence of digital work across the agency, including web design, mobile, digital product design, online video, social media, email marketing, online advertising, and interactive exhibits and installations.
  • Designed websites for numerous CPG healthcare brands, including Aquafresh, TUMS, Abreva, Citrucel, Goody's Powder, BC Powder, and Sensodyne.
  • Created several video series for Consol Energy, which included multiple on-location video shoots and extensive video edits. Led photo shoots and 3D asset creation for corporate marketing materials.
  • Traveled to Europe to produce a marketing and social media video series for Mimi's Cafe restaurant brand, directing the shoots and service as the second unit DP and photographer during the production.
  • Managed the creative development of online ad campaigns for Aquafresh, TUMS, Abreva, Citrucel, Goody's Powder, BC Powder, and Sensodyne.
  • Led the concept and content development for celebrity-powered social campaigns for Goody's Powder, including celebrity photo and video shoots.
  • Led the design of the Cub Cadet website and oversaw the design of several branded microsites.
  • Spearheaded the UI/UX design and content development for the UPMC Sports Medicine mobile app.
  • Conceived, pitched, and designed the Fight The Burn mobile boxing-themed game app for TUMS, as well as the Time 2 Brush mobile app for Aquafresh, which encouraged proper brushing habits for kids.
  • Redesigned Consolenergy.com, the corporate site of Consol Energy, and produced online digital content for the company.
Technologies: Adobe Photoshop, Adobe After Effects, Adobe Premiere Pro, Adobe Illustrator, Adobe InDesign, Corporate Websites, Videos, Mobile Apps, Digital Creative Direction, Storyboarding, User Journeys, Digital Product Design, User Testing, Usability Testing, Event Design, Digital Kiosks, Social Media, Enterprise, Restaurants & Dining, Web UX, Web UI, UX Architecture, Design Systems, Responsive Layout, Web Design, Corporate Design, Page Templates, UI Audits, UX Audits, Style Sheets, Styled-components, Business to Business (B2B), B2C, User Experience (UX), Mobile App UI, UI Patterns, UI Style Guides, Mobile UX, Mobile UI, Responsive, Product Positioning, Annotated Wireframes, Component Libraries, Content Strategy, Visual Design, Experience Strategy, Brand Building, B2B, Strategy, Branding, UI Design, UX Design, Storytelling, Creative Problem Solving, User-centered Design (UCD), User Interface (UI), Dashboard Design, Rapid Prototyping, Prototyping, Presentations, Pitch Decks, CSS, UX Direction, B2C Marketing, User Flows, Design Thinking, Wireframing, Landing Pages, Responsive Web Design (RWD), Presentation Design, Adobe Creative Suite, Websites, Mobile Design, Design Consultation, Web App Design, Dashboards, Responsive Design, Design Leadership, User Stories, User Personas, Personas, Email Design, Communication Design, Marketing Design, UX Prototyping, UI Prototyping, Product Design, Team Leadership, Brand Positioning, Content Management Systems (CMS), App UX, Responsive UI, Responsive UX Design, Style Guides, Graphic Design, Copywriting, Marketing, SaaS, Information Architecture (IA), Sitemaps, Animation, Video Editing, Premiere Pro CC, After Effects CC, Brand Guidelines, Corporate Branding, Brand Design, Social Media Marketing (SMM), Landing Page Design, Data Visualization, UX Wireframes, Iterative Design, Mockups, Validated User Research, Remote User Testing, User Interviews, Web UX Design, Web Dashboards, Analytical Dashboards, HR Tools, Mobile App Design, Mobile Games, eCommerce Design, Home Renovation, Healthcare Services, Healthcare, Product Demonstrations, Medical Devices, Digital Out-of-home (DOOH) Advertising, Layout, Logo Design, Collateral Design, App Design, Video Design, SEO Content, Copyright, Web Content, iOS, Android, Leadership, Workshops, Lead Generation, Layout Design, White Labeling, White Label Design, Optimization, Email Marketing, Motion Graphics, UI Animation, Design Production, Motion Design, Art Direction, Interactive UI, Stakeholder Interviews, Museums & Exhibits, Touchscreens, Event Branding, Corporate Videos, Content Creation, Video Production, Social, Web Usability, eCommerce UX, Data-driven Design, Conversion Rate Optimization (CRO), Landing Page Optimization, Conversion, Conversion Rate, Front-end Design, Social Media Campaigns, Ads, Adobe Suite, A/B Testing, Paid Media, Consulting, CX Strategy

Associate Creative Director

2006 - 2008
Brunner
  • Designed an interactive in-classroom mobile experience for DeVry University, creating an app students used to determine their personality profiles and find matching careers.
  • Designed the Anderson Floors hardwood flooring website.
  • Designed a self-help customer experience website for Highmark Blue Cross Blue Shield—creating an intricate decision tree and video-based interface to guide customers to the correct support information.
  • Designed a website for Respironics medical devices, which included interactive 3D product demonstrations.
  • Designed investment product websites for numerous mutual bank funds, including National City and SunTrust banks.
  • Designed a mutual fund management dashboard product for SEI Investments.
  • Developed the UX and interface design for a digital golf swing analyzer for startup Model Golf.
  • Designed the corporate website of PPG Industries, PPG.com, and multiple product websites for PPG Paints, PPG Glass, and PPG Auto Glass.
  • Filmed, edited, and produced marketing and corporate videos for DeVry University.
  • Create animated, live-action, and motion graphics videos and photo shoots for several Aquafresh toothpaste marketing campaigns, including their core and Extreme Clean product lines.
Technologies: Adobe Photoshop, Adobe Premiere Pro, Adobe Illustrator, Adobe InDesign, JavaScript, Mobile, Digital Creative Direction, HTML, CSS, PHP, User Journeys, Storyboarding, Digital Product Design, User Testing, Usability Testing, Videos, Enterprise, Corporate Websites, Web UX, Web UI, UX Architecture, Web Design, Corporate Design, Page Templates, UI Audits, UX Audits, Business to Business (B2B), B2C, User Experience (UX), UI Patterns, UI Style Guides, Annotated Wireframes, Visual Design, Brand Building, B2B, UI Design, UX Design, Storytelling, Creative Problem Solving, User-centered Design (UCD), User Surveys, User Interface (UI), Dashboard Design, Rapid Prototyping, Prototyping, Presentations, Pitch Decks, UX Direction, B2C Marketing, User Flows, Design Thinking, Wireframing, Landing Pages, Startups, Presentation Design, Adobe Creative Suite, Websites, Web App Design, Dashboards, Design Leadership, User Stories, User Personas, Personas, Email Design, Communication Design, Marketing Design, UI Prototyping, Product Design, Team Leadership, Brand Positioning, Content Management Systems (CMS), Style Guides, Graphic Design, Copywriting, Marketing, Information Architecture (IA), Sitemaps, Animation, Video Editing, Premiere Pro CC, Brand Guidelines, Corporate Branding, Brand Design, Landing Page Design, Data Visualization, UX Wireframes, Iterative Design, Mockups, Remote User Testing, User Interviews, Web UX Design, Healthcare, Healthcare Services, Home Renovation, Medical Devices, Layout, Logo Design, Collateral Design, Video Design, SEO Content, Copyright, Web Content, Leadership, Workshops, Lead Generation, Layout Design, Email Marketing, Motion Graphics, UI Animation, Design Production, Motion Design, Art Direction, Interactive UI, Stakeholder Interviews, Museums & Exhibits, Touchscreens, Corporate Videos, Content Creation, Video Production, Web Usability, eCommerce UX, Conversion, Front-end Design, Ads, Adobe Suite, Paid Media

Art Director | Designer | UX Manager

1996 - 2006
Brunner
  • Designed dozens of websites and web apps for numerous B2B and B2C clients.
  • Created a component- and template-based design system for an investment research website product, which would be reskinned and implemented for mutual funds and financial institutions in a website as a service model.
  • Designed touchscreen kiosk experiences for digital sales, education, and product demos used in tradeshows for industrial products, including interfaces incorporating early uses of embedded video.
  • Helped American Eagle optimize their eCommerce user experience on AE.com.
  • Developed libraries of digital assets for American Eagle to use in online ad campaigns and within the eCommerce experience on AE.com.
  • Designed a digital and physical annual report for the American Eagle clothing retailer.
Technologies: Adobe Photoshop, Adobe Illustrator, PHP, JavaScript, CSS, Adobe InDesign, HTML, User Journeys, Storyboarding, Digital Product Design, Digital Kiosks, Videos, Enterprise, Corporate Websites, Web UX, Web UI, UX Architecture, Web Design, Corporate Design, Page Templates, UX Audits, Business to Business (B2B), B2C, User Experience (UX), UI Patterns, Annotated Wireframes, Content Strategy, Visual Design, Brand Building, B2B, UI Design, UX Design, Creative Problem Solving, User-centered Design (UCD), User Interface (UI), Dashboard Design, Web App UI, Rapid Prototyping, Prototyping, Presentations, UX Direction, B2C Marketing, User Flows, Design Thinking, Wireframing, eCommerce, Landing Pages, Startups, Presentation Design, Adobe Creative Suite, Websites, Web App Design, Design Leadership, User Personas, User Stories, Personas, Email Design, Communication Design, Marketing Design, UI Prototyping, Product Design, Team Leadership, Content Management Systems (CMS), Graphic Design, Copywriting, Marketing, Information Architecture (IA), Sitemaps, Animation, Video Editing, Premiere Pro CC, Corporate Branding, Brand Design, Landing Page Design, Data Visualization, UX Wireframes, Iterative Design, Mockups, Web UX Design, Usability Testing, UI Style Guides, Healthcare Services, Healthcare, Logistics, Layout, Logo Design, Collateral Design, Video Design, SEO Content, Copyright, Web Content, Leadership, Layout Design, Motion Graphics, Design Production, Motion Design, Art Direction, Interactive UI, Corporate Videos, Content Creation, Video Production, Web Usability, Conversion, Front-end Design, Ads, Adobe Suite, Paid Media
1992 - 1996

Bachelor of Science Degree in Journalism and Advertising

University of Wisconsin–Madison - Madison, WI, United States

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