Aaron Cacali, Designer in Austin, TX, United States
Aaron Cacali

Designer in Austin, TX, United States

Member since July 19, 2021
Aaron is a multidisciplinary designer and creative director who combines UX/UI expertise with marketing and brand building knowledge. He seeks to truly understand his clients’ business challenges and takes a strategic, collaborative approach to solve each new problem. For 20+ years, Aaron’s work has made a positive impact on companies across a wide range of industries for clients that include UPS, Samsung, DeVry University, Taj Hotels, Waste Management, The Home Depot, and GlaxoSmithKline.
Aaron is now available for hire

Portfolio

Digital Design

Employment

  • Creative Director (Contract)

    2022 - PRESENT
    Swenson He
    • Led the UX/UI design of a self-help mobile product based on personality profiles. Helped translate psychological profiling technology into a compelling user experience. After user research, led the ongoing design of feature and usability updates.
    • Led a team of product designers in the MVP design for a home-sharing mobile app. Helped the client shape the experience strategy and prioritize product features. Developed a tappable prototype for user testing and as a tool to gain funding.
    • Designed the concept for a mobile app the connects sports figures with their fans. Worked closely with the startup founders to shape the product experience, designed the UX/UI of the MVP, and developed a tappable prototype used to pitch funding.
    • Led the UX/UI design and development of a prototype for an emotional support product for members of the armed forces and their families.
    • Led the design of a tracking and reporting dashboard for an enterprise SaaS product that allows companies to monitor and evaluate employee satisfaction and manage employee retention.
    Technologies: Figma, After Effects CC, Adobe Illustrator, Google Docs, Confluence, WordPress, Style Guides, Graphic Design, Copywriting, Marketing, SaaS, Information Architecture (IA), Sitemaps
  • Product Design Lead | Creative Director

    2021 - PRESENT
    Self-employed
    • Provided creative direction, UI/UX design, and product design strategy consulting services directly to brands and through agencies to their clients.
    • Assisted business leaders strategically in optimizing their marketing programs and customer experiences by creating user-centered design solutions and improving their current digital products.
    • Consulted with numerous startups and small businesses, providing product strategy for founders and C-suite management and delivering development-ready UI/UX solutions for go-to-market digital products.
    • Created and delivered UI/UX direction and design systems for regional and national brands, universities, government groups, and SaaS products.
    Technologies: Adobe Experience Design (XD), Figma, Sketch, Adobe Creative Suite, CRM Design, Customer Journeys, Consumer Research, UX Prototyping, UI Prototyping, SaaS Design, Product Design, Team Leadership, Brand Positioning, Content Management Systems (CMS), Zeplin, App UX, Responsive UI, Responsive UX Design, WordPress, Style Guides, Graphic Design, Copywriting, Marketing, SaaS, Information Architecture (IA), Sitemaps

Education

  • Bachelor of Science Degree in Journalism and Advertising
    1992 - 1996
    University of Wisconsin–Madison - Madison, WI, United States

Experience

Location

Austin, TX, United States

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