Aaron Cacali, Designer in Austin, United States
Aaron Cacali

Designer in Austin, United States

Member since July 19, 2021
Aaron is multidisciplinary designer and creative leader who combines UX/UI expertise with marketing and brand building knowledge. He seeks to truly understand his clients’ business challenges and takes a strategic, collaborative approach to solve each new problem. For 20+ years, Aaron’s work has made a positive impact on companies across a wide range of industries for clients that include UPS, Samsung, DeVry University, Taj Hotels, Waste Management, The Home Depot, and GlaxoSmithKline.
Aaron is now available for hire

Portfolio

Digital Design

Employment

  • Creative Director (Contract)

    2022 - PRESENT
    Swenson He
    • Led a mobile self-help product's UI/UX design based on personality profiles. Helped translate psychological profiling technology into a compelling user experience. After user research, led the ongoing design of feature and usability updates.
    • Designed and launched a home-sharing travel app, from product strategy to UX design to the visual design of the mobile UI. Earned 5.0 stars in the iOS app store.
    • Designed the concept for a sports marketplace mobile app. Worked closely with the startup founders to shape the product strategy, designed the UI/UX of the MVP, established branding, and developed a tappable prototype used to pitch investment.
    • Led the UI/UX design of two self-care-style mobile apps for members of the U.S. armed forces.
    • Led the design of a tracking and reporting dashboard for an enterprise SaaS product that allows companies to monitor and evaluate employee satisfaction and manage employee retention.
    • Reimagined a web-based self-help content program as a mobile app, optimizing the user journey and UI/UX for daily user engagement.
    • Designed improvements to a mobile app that allows homeowners to create and manage home improvement projects, then connect them with contractors and realtors.
    Technologies: Figma, After Effects CC, Adobe Illustrator, Confluence, WordPress, Style Guides, Graphic Design, Copywriting, Marketing, SaaS, Information Architecture (IA), Sitemaps, Animation, Video Editing, Premiere Pro CC, Brand Guidelines, Corporate Branding, Brand Design, Social Media Marketing (SMM), Landing Page Design, Data Visualization, UX Wireframes, Iterative Design, MVP Design, Mobile App Design, Mobile UX Design, Mobile UI Design, Mockups, Validated User Research, Remote User Testing, User Interviews, Real Estate, Web UX Design, Google Docs, Product Strategy Consultant, Web Dashboards, Analytical Dashboards, HR Tools, Software as a Service (SaaS), Usability Testing, Mobile Apps, User-centered Design (UCD), Chatbot Conversation Design, Mobile eCommerce, UI Patterns, UI Style Guides, B2C, eCommerce Design, Business to Business (B2B), Styled-components, Style Sheets, UI Audits, Page Templates, Corporate Design, UX Architecture, Web UI, Web UX, Travel, Hospitality, Home Renovation, Healthcare, Healthcare Services, Responsive Web Apps, Product Demonstrations, Google Material Design, UI Components, Layout, Human Resource Management Systems (HRMS), Logo Design, App Design, Video Design, eCommerce UI, SEO Content, Web Content, Visual Design, iOS, Android, Leadership, Workshops, Web 3.0, Layout Design, Agile, Optimization, Email Marketing
  • Product Design Lead | Creative Director

    2021 - PRESENT
    Self-employed
    • Created a completely redesigned, robust website design system and component library for a public university in the Northeast.
    • Designed an online survey SaaS tool, including an admin and analytics dashboard for a startup serving small businesses.
    • Audited and optimized the UI/UX design of the sellers' listing experience in a major South Korean eCommerce marketplace site.
    • Designed a web-based administrative dashboard for an employee benefits program serving the state of Georgia.
    • Delivered a comprehensive UX audit, UX optimization recommendations, and a reimagined IA (information architecture) for a large insurance company.
    • Audited an existing mobile app and web dashboard, then delivered UI/UX improvements for a product allowing law enforcement organizations to track and analyze public interactions.
    • Audited and redesigned a responsive web product allowing home improvement and maintenance contractors to create and manage job estimates.
    • Audited and delivered a series of design improvements to a health benefits management company website.
    • Created a new web design system and component library for a national ice cream shop brand.
    • Designed a site design template system for a portfolio of personal product brands.
    Technologies: Adobe Experience Design (XD), Figma, Sketch, Adobe Creative Suite, CRM Design, Customer Journeys, Consumer Research, UX Prototyping, UI Prototyping, SaaS Design, Product Design, Team Leadership, Brand Positioning, Content Management Systems (CMS), Zeplin, App UX, Responsive UI, Responsive UX Design, WordPress, Style Guides, Graphic Design, Copywriting, Marketing, SaaS, Information Architecture (IA), Sitemaps, Animation, Video Editing, Premiere Pro CC, After Effects CC, Brand Guidelines, Corporate Branding, Brand Design, Landing Page Design, Data Visualization, UX Wireframes, Iterative Design, MVP Design, Mobile App Design, Mobile UX Design, Mobile UI Design, Mockups, Validated User Research, Remote User Testing, User Interviews, Web UX Design, Google Docs, Product Strategy Consultant, Web Dashboards, Analytical Dashboards, HR Tools, Employee Benefits, Software as a Service (SaaS), Usability Testing, Mobile Apps, User-centered Design (UCD), Mobile eCommerce, UI Patterns, UI Style Guides, B2C, eCommerce Design, Business to Business (B2B), Styled-components, Style Sheets, UI Audits, Page Templates, Corporate Design, UX Architecture, Web UI, Web UX, Travel, Home Renovation, Healthcare, Healthcare Services, Corporate Websites, Enterprise Website Design, Responsive Web Apps, Product Demonstrations, WordPress Themes, Google Material Design, UI Components, Layout, Human Resource Management Systems (HRMS), Logo Design, Collateral Design, App Design, Video Design, eCommerce UI, SEO Content, Copyright, Web Content, Visual Design, iOS, Android, Leadership, Workshops, Web 3.0, Lead Generation, Bootstrap, Layout Design, White Labeling, White Label Design, Agile, Optimization, Email Marketing Automation, Email Marketing, Email Automation

Education

  • Bachelor of Science Degree in Journalism and Advertising
    1992 - 1996
    University of Wisconsin–Madison - Madison, WI, United States

Experience

Location

Austin, United States

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