Aaron Cacali, Designer in Austin, TX, United States
Aaron Cacali

Designer in Austin, TX, United States

Member since June 16, 2021
Aaron is a multidisciplinary designer and creative director who combines UX/UI expertise with marketing and brand building knowledge. He seeks to truly understand his clients’ business challenges and takes a strategic, collaborative approach to solve each new problem. For 20+ years, Aaron’s work has made a positive impact on companies across a wide range of industries for clients that include UPS, Samsung, DeVry University, Taj Hotels, Waste Management, The Home Depot, and GlaxoSmithKline.
Aaron is now available for hire


Digital Design


  • Design Leader and Creative Director

    2021 - PRESENT
    • Provided creative direction, UX/UI design, and product design strategy consulting services, both directly to brands and through agencies to their clients.
    • Assisted business leaders strategically, to optimize their marketing programs and customer experiences, by creating user-centered design solutions and improving their current digital products.
    • Consulted with numerous startups and small businesses, providing product strategy for founders and C-suite management and delivering development-ready UX/UI solutions for go-to-market digital products.
    • Created and delivered UX/UI direction and design systems for regional and national brands, universities, government groups, and SaaS products.
    Technologies: Adobe Experience Design (XD), Figma, Sketch, Adobe Creative Suite, CRM Design, Customer Journeys, Consumer Research, UX Prototyping, UI Prototyping, SaaS Design, Product Design, Team Leadership, Brand Positioning, Content Management Systems (CMS), Zeplin, App UX
  • Group Creative Director

    2015 - 2021
    • Served as the creative and design lead for the UPS account by guiding and shaping web design, digital product design, social media, customer experience, and content creation; also managed a 12-person team and helped grow the account to eight figures.
    • Conducted a full design and user experience audit for UPS.com, established a new design strategy for the global shipping company's website, and then designed an updated style guide and component library for the UPS site.
    • Redesigned multiple web apps central to the UPS business, including the online shipping flow (improving efficiency and reducing the number of steps in the process by nearly half) and improving the online delivery tracking experience.
    • Led the website redesign for Waste Management, North America's largest waste and recycling company. Applied user research and site metrics to guide the site design and to reimagine the online service ordering and onboarding experience.
    • Reimagined the digital paint shopping experience for The Home Depot, designing more effective product landing and product information web pages, as well as a paint-focused mobile app. Connected all parts to The Home Depot eCommerce experience.
    Technologies: Adobe Experience Design (XD), Adobe Photoshop, Adobe Premiere Pro, Adobe InDesign, WordPress, InVision, Figma, Component Libraries, Creative Direction, Product Design, Storytelling, Chatbot Conversation Design, Mobile, Videos, Social Media, User Research, User Testing, User Surveys, Storyboarding, User Journeys, Digital Product Design, Mobile Apps, Usability Testing, Lodging & Resorts, Hotels & Lodging, Enterprise Site Design, Corporate Websites, Responsive Web Apps, Retail & Wholesale, Hospitality, Hotels & Resorts, Travel, Web UX, Web UI, UX Architecture, Design Systems, Responsive Layout, Web Design, Corporate Design, Page Templates, UI Audits, UX Audits, Style Sheets, Styled-components, Business to Business (B2B), eCommerce Design, B2C, User Experience (UX), Mobile App UI, UI Patterns, UI Style Guides, Mobile UX, Mobile UI, Responsive, Product Positioning, Annotated Wireframes, Content Strategy, Visual Design, Experience Strategy, UI, UX, Brand Building, B2B, Strategy, Branding, Sketch, Adobe After Effects, UI Design, UX Design, Creative Problem Solving, User-centered Design (UCD), Dashboard Design, User Interface (UI), Web App UI, Web App UX, Rapid Prototyping, Prototyping, UX Research, Presentations, Pitch Decks, InVision App, WordPress Themes, WordPress Design, CSS, UX Direction, B2C Marketing, User Flows, Design Thinking, Wireframing, eCommerce, Editorial Design, Blog Design, Landing Pages, Responsive Web Design (RWD), Presentation Design, Adobe Creative Suite, Websites, Mobile Design, Design Consultation, Web App Design, Google Material Design, Dashboards, Responsive Design, Design Leadership, User Stories, User Personas, Personas, Email Design, Communication Design, Marketing Design, SaaS Design, Team Leadership, CRM Design, Customer Journeys, Consumer Research, UX Prototyping, UI Prototyping, Brand Positioning, Content Management Systems (CMS), Zeplin, App UX


  • Bachelor of Science Degree in Journalism and Advertising
    1992 - 1996
    University of Wisconsin–Madison - Madison, WI, United States



Austin, TX, United States

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