Aaron Cacali, Designer in Austin, TX, United States
Aaron Cacali

Designer in Austin, TX, United States

Member since April 15, 2021
Aaron is a multidisciplinary designer and creative director who combines UX/UI expertise with marketing and brand building knowledge. He seeks to truly understand his clients’ business challenges and takes a strategic, collaborative approach to solve each new problem. For 20+ years, Aaron’s work has made a positive impact on companies across a wide range of industries for clients that include UPS, Samsung, DeVry University, Taj Hotels, Waste Management, The Home Depot, and GlaxoSmithKline.
Aaron is now available for hire

Portfolio

Digital Design

Employment

  • Group Creative Director

    2015 - 2021
    T3
    • Served as the creative and design lead for the UPS account by guiding and shaping web design, digital product design, social media, customer experience, and content creation; also managed a 12-person team and helped grow the account to eight figures.
    • Conducted a full design and user experience audit for UPS.com, established a new design strategy for the global shipping company's website, and then designed an updated style guide and component library for the UPS site.
    • Redesigned multiple web apps central to the UPS business, including the online shipping flow (improving efficiency and reducing the number of steps in the process by nearly half) and improving the online delivery tracking experience.
    • Led the website redesign for Waste Management, North America's largest waste and recycling company. Applied user research and site metrics to guide the site design and to reimagine the online service ordering and onboarding experience.
    • Reimagined the digital paint shopping experience for The Home Depot, designing more effective product landing and product information web pages, as well as a paint-focused mobile app. Connected all parts to The Home Depot eCommerce experience.
    Technologies: Adobe Experience Design (XD), Adobe Photoshop, Adobe Premiere Pro, Adobe InDesign, WordPress, InVision, Figma, Component Libraries, Creative Direction, Product Design, Storytelling, Chatbot Conversation Design, Mobile, Videos, Social Media, User Research, User Testing, User Surveys, Storyboarding, User Journeys, Digital Product Design, Mobile Apps, Usability Testing, Lodging & Resorts, Hotels and Resorts, Enterprise Site Design, Corporate Websites, Responsive Web Apps, Retail & Wholesale, Hospitality, Hotels & Resorts, Travel, Web UX, Web UI, UX Architecture, Design Systems, Responsive Layout, Web Design, Corporate Design, Page Templates, UI Audits, UX Audits, Style Sheets, Styled-components, Business to Business (B2B), eCommerce Design, B2C, Mobile App UX, User Experience (UX), Mobile App UI, UI Patterns, UI Style Guides, Mobile UX, Mobile UI, Responsive, Product Positioning, Annotated Wireframes, Content Strategy, Visual Design, Experience Strategy, UI, UX, Brand Building, B2B, Strategy, Branding, Sketch, Adobe After Effects, UI Design, UX Design, Creative Problem Solving, User-centered Design (UCD), Dashboard Design, User Interface (UI), Web App UI, Web App UX, Rapid Prototyping, Prototyping, UX Research, Presentations, Pitch Decks, InVision App, WordPress Themes, WordPress Design, CSS, UX Direction, B2C Marketing, User Flows, Design Thinking, Wireframing, eCommerce, Editorial Design, Blog Design, Landing Pages, Responsive Web Design (RWD), Presentation Design, Creative Suite
  • Associate Creative Director

    2014 - 2015
    Publicis Sapient
    • Served as the design lead for the multimillion-dollar Taj Hotel Group website redesign, directing an international team of 12 UX/UI designers and content strategists while playing a leading role in managing and strengthening the client relationship.
    • Took over and turned around a struggling multimillion-dollar initiative for the Abbott global consumer brand launch—transforming it into a successful, ongoing event marketing program for the business.
    • Managed the UX and UI design team for the John Deere account by overseeing the ongoing UX design improvements to Johndeere.com.
    • Designed an updated and enhanced online customer experience for Chrysler Mopar, including an improved front end to the brand's eCommerce website.
    • Managed the UX and UI design team for the DeVry University account.
    Technologies: Adobe Photoshop, Adobe Premiere Pro, Adobe After Effects, Adobe InDesign, Creative Direction, WordPress, Annotated Wireframes, Design Systems, Component Libraries, Experience Strategy, Mobile, Videos, Adobe Experience Manager, Storyboarding, User Journeys, Digital Product Design, Mobile Apps, User Research, User Testing, Usability Testing, Event Design, Lodging & Resorts, Hotels and Resorts, Enterprise Site Design, Corporate Websites, Restaurants, Hospitality, Hotels & Resorts, Luxury Industry, Travel, Web UX, Web UI, UX Architecture, Responsive Layout, Web Design, Corporate Design, Page Templates, UI Audits, UX Audits, Style Sheets, Styled-components, Business to Business (B2B), B2C, Digital Kiosks, User Experience (UX), Mobile App UI, UI Patterns, UI Style Guides, Mobile UX, Mobile UI, Responsive, Content Strategy, Visual Design, UI, UX, Brand Building, B2B, Strategy, UI Design, UX Design, Storytelling, Creative Problem Solving, User-centered Design (UCD), User Interface (UI), Dashboard Design, Web App UI, Web App UX, Rapid Prototyping, Prototyping, UX Research, Presentations, Pitch Decks, UX Direction, Branding, B2C Marketing, User Flows, Design Thinking, Wireframing, eCommerce, Landing Pages, Responsive Web Design (RWD), Presentation Design, Creative Suite

Education

  • Bachelor of Science Degree in Journalism and Advertising
    1992 - 1996
    University of Wisconsin–Madison - Madison, WI, United States

Experience

Location

Austin, TX, United States

To view more profiles

Join Toptal
Share it with others