Aaron Coates, Designer in Oakham, United Kingdom
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Aaron Coates

Verified Expert  in Design

Bio

Aaron is a strategic professional experienced in product design and UX within various industries. In 2021, Aaron received the coveted Professional Adviser, Best Technology Award for his work on the Money Alive e-learning platform, where he led product design. Aaron is highly skilled in applying a deep understanding of user-centered design to create innovative solutions for customers while driving outcomes toward key business objectives.

Portfolio

Work Experience

Head of Product Design

2018 - PRESENT
Money Alive
  • Led the initial research and produced both the B2B and B2C product designs that are still being sold as SaaS to top financial advisers in the UK.
  • Led the continuous UX improvements to the application resulting in a 98% approval rating from end users.
  • Won two industry awards; the 2018 Investment Week’s Open Innovation Award and the Professional Adviser Best Technology Award in 2020.
  • Conducted market research that led to the development of the company's second product, Video Canvas, for which I did the product design.
Technologies: Adobe Experience Design (XD), Dovetail, Usertesting.com, UsabilityHub, Accessibility, Adobe CC, Mobile UX, UX Wireframes, Startups, User Journeys, Mockups, Web App Design, User-centered Design (UCD), Remote User Testing, User Experience (UX), Web App UX, Web App UI, Prototyping, Mobile Design

Head of UX

2016 - 2018
Countrywide Property Services Group
  • Conducted stakeholder interviews to build a project brief for the re-design and development of the company's main digital assets.
  • Ran on-site and online workshops to collate feedback from end users on key products and user flows.
  • Tested new information architectures with card sorting, tree testing, and first click exercises on OptimalWorkshop.com.
  • Designed a pattern library of new UI components for the mobile-first responsive website designs.
  • Tested new website designs and documented feedback with remote users on UserTesting.com.
  • Oversaw the project that consolidated 12 microsites into a single group corporate site with a consistent UX and design language.
  • Delivered the design specifications for the main estate agency user flows along with documented components for the development team.
Technologies: Adobe Experience Design (XD), User Research, Axure RP Pro, Information Architecture (IA), Remote User Testing, Optimal Workshop, Rapid Prototyping, Wireframing, User Flows, User Personas, User Interviews, User Interface (UI), UI Patterns, Design Language, Design Systems, UX Wireframes, User Journeys, Feature Prioritization, User-centered Design (UCD), UX Review, User Experience (UX), Prototyping, Mobile Design

Skills

Tools

Adobe Experience Design (XD), UsabilityHub, Hotjar, Usertesting.com, Adobe CC, Axure RP Pro, Google Analytics, Google Optimize, Illustrator CC

Languages

HTML, CSS

Platforms

Dovetail, Figma

Other

UX Sketching, Wireframing, User Flows, Product Design, User-centered Design (UCD), UX Strategy, UI Design, UX Design, Mobile UI, UX Review, Remote User Testing, User Interface (UI), Product Discovery, UX Wireframes, Startups, User Journeys, Mockups, Feature Prioritization, Web App Design, User Experience (UX), Web App UX, Web App UI, Prototyping, Mobile Design, UX Research, Optimal Workshop, Rapid Prototyping, Information Architecture (IA), User Personas, User Interviews, Mobile App Design, Mobile UX, Design Systems, Accessibility, UI Patterns, IA Strategy, UI Testing, Tree Testing, B2B, B2B Lead Generation, A/B Testing, SaaS Design, User Research, Design Language

Experience

  • Wireframing - 15 years
  • Product Design - 15 years
  • User Flows - 12 years
  • UX Sketching - 10 years
  • Information Architecture (IA) - 10 years
  • UX Strategy - 10 years
  • Adobe Experience Design (XD) - 5 years
  • UX Research - 5 years

Tools

  • Adobe Experience Design (XD)
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