Aaryn Anderson, Designer in Los Angeles, CA, United States
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Aaryn Anderson

Verified Expert  in Design

Designer

Location
Los Angeles, CA, United States
Toptal Member Since
December 6, 2017

A dynamic creative leader who is passionate about delivering design visions for interactive experiences that intersect the user's needs and business objectives. For over the last 15 years, Aaryn has led the digital design, user experience, visual interface, and content strategy for complex design systems and innovative, imaginative digital solutions.

Portfolio

Work Experience

Managing Director, Product Experience

2017 - 2017
iconmobile Inc.
  • Guided the client vision from concept to market launch for the digital product designs.
  • Led teams of product strategists and designers (visual, UX, and prototype) to realize multi-platform experiences.
  • Designed various solutions including mobility services, automotive HMI, responsive web, native apps, IoT, and augmented and virtual reality.
  • Strengthened the UX division by implementing user research and ethnographic disciplines to understand and capture user intent.
  • Clearly communicated the design vision by leveraging emerging technologies on new business opportunities for agency and clients.
  • Consulted on the client’s executive leadership to develop B2B and B2C digital product solutions and services.
  • Led the client and internal workshops to document design strategies, define project objectives, and establish measurable KPIs.
Technologies: InVision, Sketch, Adobe CC

VP, Creative

2015 - 2017
Armstrong North America
  • Led the creative vision and agency direction for fashion and beauty clients across the US territories.
  • Expanded the client's success in digital innovation and user experience on global projects including complex eCommerce solutions, digital marketing, and multi-touch and social media campaigns.
  • Led the client-facing team for a large scale eCommerce projects, SEO/SEM, and social marketing initiatives.
  • Facilitated workshops to document design strategies and define project objectives.
  • Clearly communicated the conceptual vision and measure results from project kickoff through critical stages.
  • Mentored the UX and interaction design staff to successfully navigate obstacles and realize forward-thinking digital experiences.
Technologies: InVision, Sketch, Adobe CC

Executive Creative Director

2012 - 2015
Vectorform
  • Executively led the digital innovation solutions for a diverse group of Fortune 500 clientele.
  • Managed the agency satellite office departments of creative, UX/UI, development, account services, and project management.
  • Created user experience department growing agency disciplines for the US and EU offices.
  • Developed an ethnographic practice to expand strategic services including user research, testing, and cultural studies.
  • Led the executive discovery sessions to define the project roadmap and scope for the East and West Coast clientele.
Technologies: InVision, Sketch, Adobe CC

Creative Director

2009 - 2012
Le Métier de Beauté
  • Led the vision, strategy, and design of customer touch-points and brand communication for the US, UK, European, and Hong Kong markets including corporate identity standards, award-winning package design, marketing, advertising, and digital properties.
  • Developed a next-generation retail experience that provided an extensive CRM channel for sales associates to interact and transfer information between a digital multitouch counter and their client’s mobile devices.
  • Built an omnichannel retail experience that included a highly scalable, multi-view, multi-user, interactive collaboration tool to connect and recreate the in-person counter experience anywhere at any time.
  • Designed and directed the growth of a brand identity from inception to a scalable design solution extending from marketing and advertising, digital properties, and the packaging for educational and sales materials.
Technologies: InVision, Adobe CC

Creative Director

2005 - 2009
Masters of Branding
  • Led the internal and client facing sections that spanned the full project life cycle including new business presentations, concept briefings, and visual design to final execution.
  • Influenced all the projects at this integrated agency, included a combination of interactive, motion graphics, package design, identity systems event and retail design, advertising and marketing.
  • Managed the internal teams including design, developers, copywriters, video editors, and project management throughout the creative process ensuring that each project’s concept was fully realized to client standards and timelines.
  • Landed new business and extended those client relations to gain future business.
Technologies: Adobe CC
1995 - 1997

Associates of Arts Degree in Visual Communicaiton

The Art Institute of Colorado - Denver, CO, USA

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