A dynamic creative leader who is passionate about delivering design visions for interactive experiences that intersect the user's needs and business objectives. For over the last 15 years, Aaryn has led the digital design, user experience, visual interface, and content strategy for complex design systems and innovative, imaginative digital solutions.
Led the vision, strategy, and design of customer touch-points and brand communication for the US, UK, European, and Hong Kong markets including corporate identity standards, award-winning package design, marketing, advertising, and digital properties.
Developed a next-generation retail experience that provided an extensive CRM channel for sales associates to interact and transfer information between a digital multitouch counter and their client’s mobile devices.
Built an omnichannel retail experience that included a highly scalable, multi-view, multi-user, interactive collaboration tool to connect and recreate the in-person counter experience anywhere at any time.
Designed and directed the growth of a brand identity from inception to a scalable design solution extending from marketing and advertising, digital properties, and the packaging for educational and sales materials.
Technologies: Adobe Creative Cloud, InVision
2005 - 2009
Masters of Branding
Led the internal and client facing sections that spanned the full project life cycle including new business presentations, concept briefings, and visual design to final execution.
Influenced all the projects at this integrated agency, included a combination of interactive, motion graphics, package design, identity systems event and retail design, advertising and marketing.
Managed the internal teams including design, developers, copywriters, video editors, and project management throughout the creative process ensuring that each project’s concept was fully realized to client standards and timelines.
Landed new business and extended those client relations to gain future business.