Abdulla is an award-winning digital creative director, an ambassador of circular design, and a concept-driven designer who operates at the intersection of art, design, technology, and culture. With more than ten years of industry experience, Abdulla has built agnostic experiences that bridge the gap between the physical and digital—for some of the biggest brands in the world.
Helped, as a founding member of Deloitte Digital MENA, to establish Deloitte Digital's studio and digital delivery center in both the UAE and KSA.
Served as a UX/UI and digital creative lead, carrying out advisory and digital implementation and transformation activities from org activation to building digital centers of excellence, and entire design language systems.
Worked with the global and local Deloitte Digital and technology teams to develop end-to-end, large-scale, cutting-edge digital-physical experiences from wearables and VR to spatial design for both the public and private sectors.
Designed multiple custom cross-platform apps for brands across Europe and the Middle East.
Built an invoicing app for the Middle East that got acquired by Amazon.
Worked as an interim creative and product management director for various brands across Europe and the Middle East to help set up and operate their digital capabilities and teams.
Wrote and illustrated a fantasy short story published digitally.
Directed a fantasy animated short film adapted from the eBook published previously to showcase at international film festivals.
Built a recruitment AI assistant to streamline the sourcing and screening stages of the recruitment process that connects to preexisting HR workflows including recruitment tools, social channels, and career sites.
Architected and designed the whole app experience, brand, and design system while leading a team of 30 across creative, development, data and operations to create a beautiful-and-unique on-demand delivery service for the Middle East.
Designed work that has garnered over 260,000 views worldwide on Dribbble.
Earned eleven media mentions for contributions to digital design.
Architected and designed multiple app experiences, brands, and design systems while leading a team of 40 across two international offices (creative, operations, and development) to create over 25 custom and innovative digital products and services for world-leading brands including McDonald's, Volvo, Microsoft, and Coca-Cola.
Received over 100 digital design awards.
Built products for iOS, Android, web, installations, Apple Watch, AR, VR, AI, and more.
Designed multiple apps that reached the top spot in their respective categories in the App Store.