Abdulla is an award-winning digital creative director, and since 2010, he's been leading teams and designing products, digital experiences, and digital transformations for world-leading brands using current design methodologies and best practices. He has a special interest in artificial intelligence and sensory design.
Helped, as a founding member of Deloitte Digital MENA, to establish Deloitte Digital's studio and digital delivery center in both the UAE and KSA.
Served as a UX/UI and digital creative lead, carrying out advisory and digital implementation and transformation activities from org activation to building digital centers of excellence, and entire design language systems.
Worked with the global and local Deloitte Digital and technology teams to develop end-to-end, large-scale, cutting-edge digital-physical experiences from wearables and VR to spatial design for both the public and private sectors.
Architected and designed the whole app experience, brand, and design system while leading a team of 30 across creative, development, data and operations to create a beautiful-and-unique on-demand delivery service for the Middle East.
Designed work that has garnered over 260,000 views worldwide on Dribbble.
Earned eleven media mentions for contributions to digital design.
Architected and designed multiple app experiences, brands, and design systems while leading a team of 40 across two international offices (creative, operations, and development) to create over 25 custom and innovative digital products and services for world-leading brands including McDonald's, Volvo, Microsoft, and Coca-Cola.
Received over 100 digital design awards.
Built products for iOS, Android, web, installations, Apple Watch, AR, VR, AI, and more.
Designed multiple apps which reached the top spot in their respective categories in the App Store.