Abe Serrano, Designer in Los Angeles, CA, United States
Abe Serrano

Designer in Los Angeles, CA, United States

Member since March 30, 2016
As a lead UX strategist and designer, Abe operates at the convergence of business, design, and technology to partner with enterprise, B2B, and B2C companies to align business objectives to user needs and define a clear pathway to desired outcomes. He is a creative leader with a human-centered, lean UX methodology that results in thoughtful design systems that scale across user archetypes and devices.
Abe is now available for hire

Portfolio

Digital Design

Employment

  • Freelance UX Strategist and Design Consultant

    2012 - PRESENT
    Think Abe
    • Operated at the convergence of business, design, and technology to lead digital transformation initiatives for enterprise, B2B, and B2C companies.
    • Facilitated a human-centered design process with stakeholders to align business objectives with their user needs and define a clear pathway to desired outcomes.
    • Defined UX strategies and lead UX research and discovery initiatives.
    • Implemented a lean UX methodology to rapidly prototype UX solutions and scale atomic design systems.
    • Designed thoughtful UI design systems that scale across user archetypes and devices.
    • Collaborated with agile development teams to optimize design deliverables and deliver cost-effective development solutions.
    • Facilitated qualitative and quantitative user testing to track success metrics and achieve KPIs.
    Technologies: Human-centered Design (HCD), Systems Thinking, Design Thinking, Android, iOS, Axure, Origami, Pixate, Principle, Marvel, Figma, InVision, Adobe Illustrator, Adobe Photoshop, Sketch, Digital Innovation, User Experience (UX)
  • Interactive Art Director

    2010 - 2012
    A Hundred Years
    • Guided design-thinking and art direction for TED-Ed, UCLA Health Systems, La Plaza de Cultura y Artes, & The Smithsonian.
    Technologies: OmniGraffle, Sketch, Adobe Illustrator, Adobe Photoshop, Adobe CC

Education

  • Bachelor's degree in Interactive Media Design
    2002 - 2006
    Art Institute of California Los Angeles - Santa Monica, CA (USA)

Certifications

  • Human-Computer Interaction - HCI
    JUNE 2020 - PRESENT
    Interaction Design Foundation
  • Oxford Blockchain Strategy
    MARCH 2019 - PRESENT
    Saïd Business School, University of Oxford

Experience

Location

Los Angeles, CA, United States

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