Abe Serrano

Abe Serrano

Designer
Los Angeles, CA, United States
Member since March 30, 2016
As a lead UX strategist and designer, Abe operates at the convergence of business, design, and technology to partner with enterprise, B2B, and B2C companies to align business objectives to user needs and define a clear pathway to desired outcomes. He is a creative leader with a human-centered, lean UX methodology that results in thoughtful design systems that scale across user archetypes and devices.
Abe is now available for hire
Portfolio
Digital Design
Employment
  • Freelance UX Strategist and Design Consultant
    2012 - PRESENT
    Think Abe
    • Operated at the convergence of business, design, and technology to lead digital transformation initiatives for enterprise, B2B, and B2C companies.
    • Facilitated a human-centered design process with stakeholders to align business objectives with their user needs and define a clear pathway to desired outcomes.
    • Defined UX strategies and lead UX research and discovery initiatives.
    • Implemented a lean UX methodology to rapidly prototype UX solutions and scale atomic design systems.
    • Designed thoughtful UI design systems that scale across user archetypes and devices.
    • Collaborated with agile development teams to optimize design deliverables and deliver cost-effective development solutions.
    • Facilitated qualitative and quantitative user testing to track success metrics and achieve KPIs.
    Technologies: User Experience (UX), Digital Innovation, Sketch, Photoshop, Illustrator, InVision, Figma, Marvel, Principle, Pixate, Origami, Axure, iOS, Android, Design Thinking, Systems Thinking, Human-centered Design (HCD)
  • Interactive Art Director
    2010 - 2012
    A Hundred Years
    • Guided design-thinking and art direction for TED-Ed, UCLA Health Systems, La Plaza de Cultura y Artes, & The Smithsonian.
    Technologies: Adobe CC, Photoshop, Illustrator, Sketch, OmniGraffle
Education
  • Bachelor's degree in Interactive Media Design
    2002 - 2006
    Art Institute of California Los Angeles - Santa Monica, CA (USA)
Certifications
  • Oxford Blockchain Strategy
    MARCH 2019 - PRESENT
    Saïd Business School, University of Oxford
Experience

Location

Los Angeles, CA, United States

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