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Abe Serrano

Abe Serrano

Designer
Los Angeles, CA, United States
Member since March 30, 2016
Abe has spent the past 12 years designing digital solutions for clients such as TED, XPRIZE, Samsung, and ExxonMobil. As a versatile UX/UI designer, Abe has a keen sense of understanding business objectives and defining a clear pathway to achieve desired outcomes. Clients hire him for his lean UX methodology, human-centric approach to design, creative leadership in teams of all sizes, and his ability to get things done.
Abe is now available for hire
Portfolio
Employment
  • Design Consultant
    2012 - PRESENT
    Think Abe
    • Currently specializing in working with enterprise clients to lead corporate digital transformation initiatives.
    • Designed the UX/UI for an online innovation portal that streamlined innovation efforts across the organization.
    • Designed the UX/UI for a data visualization tool that linked budget spending on a project level to the associated corporate strategy.
    • Redesigned a legacy annual employee compensation and benefits statement to a modern, online, data-centric experience.
    • Guided a human-centered design process, hosted brainstorming sessions with key stakeholders, and conducted user interviews.
    • Collaborated with internal development teams and coordinated design deliverables and handoffs.
    Technologies: User Experience (UX), Digital Innovation, Sketch, Photoshop, Illustrator, InVision, Figma, Marvel, Principle, Pixate, Origami, Axure, iOS, Android, Design Thinking, Systems Thinking, Human-centered Design (HCD)
  • Interactive Art Director
    2010 - 2012
    A Hundred Years
    • Guided the system-thinking, led the UX design, and ensured the highest quality design for clients such as TED-Ed (7-time Webby Award Winner), La Plaza de Cultura y Artes, UCLA Health Systems, Inside Out Project, and The Smithsonian.
    Technologies: Adobe CC, Photoshop, Illustrator, Sketch, OmniGraffle
Education
  • Bachelor's degree in Interactive Media Design
    2002 - 2006
    Art Institute of California Los Angeles - Santa Monica, CA (USA)
Experience
  • Adobe CC12 years
  • User Experience (UX)12 years
  • Sketch8 years
  • Human-centered Design (HCD)6 years
  • Digital Innovation6 years
  • Systems Thinking6 years
  • Design Thinking6 years
  • User Journeys6 years
Tools
  • Sketch
  • Adobe CC
Los Angeles, CA, United States
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