Abe Serrano

Designer

Los Angeles, CA, United States

Member since March 30, 2016

Abe has spent the past 12 years designing digital solutions for clients such as TED, XPRIZE, Samsung, and ExxonMobil. As a versatile UX/UI designer, Abe has a keen sense of understanding business objectives and defining a clear pathway to achieve desired outcomes. Clients hire him for his lean UX methodology, human-centric approach to design, creative leadership in teams of all sizes, and his ability to get things done.

User Experience (UX)Sketch Adobe CC iOS Android User Flows Figma Axure RP Pro Origami Show more

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Portfolio

7x Webby Award Winner TED-Ed
- Education
- Lesson Development
- Blended Learning Design
- Webby
- Award-winning
- Responsive UX Design
- Responsive UI
- Adaptive Design
- YouTube API
- Video Platforms
- Platform Design
- Educational Platform Design
- Art Direction
- UI Style Guides
- Design Systems
- Design Leadership
XPRIZE Microsite for Potential Investors
- Responsive UX Design
- Responsive UI
- iPad
- iPhone
- Pitch Presentations
- UI Style Guides
- Design Systems
- Design Leadership
- Content Direction
- Art Direction
- UX Direction
Oral-B iOS App to Sync with the Power Toothbrush
- Mobile App UX
- Mobile App UI
- Mobile App Design
- iOS
- Apps
- Mobile Apps
- App UI
- UI Design
- iOS UI Design
Animation Design for Nissan Advertorial Unit
- Interactive Advertising
- Video Streaming
- Smart TV
- 2D Animation
- 2D
- UX Design
- UI Design
Online Gallery for Global Art Project INSIDE OUT
- Street Photography
- Mapping
- Web GIS
- YouTube API
- UX Design
- UI Design
- UI Style Guides
- Design Systems
- Platform Design
- Art Direction
- Design Leadership
- Activity Feeds
Responsive Website for Cornerstone West Los Angeles
- Responsive UX Design
- Responsive UI
- UI Style Guides
- Adaptive Design
- Platform Design
- Art Direction
- Design Systems
- Design Leadership
Digital Assets Library for Balboa Park Online Collaborative
- Responsive UX Design
- Responsive UI
- Platform Design
- Asset Management
- Catalog Design
- Collection Building
- Relational Data Mapping
- UI Style Guides
- Art Direction
- Design Systems
- Design Leadership
Website Design for Los Angeles-based Museum, LA Plaza de Cultura y Artes
- UX Design
- UI Design
- UI Style Guides
- Platform Design
- Art Direction
- Design Leadership

Employment

Design Consultant
2012 - PRESENT
Think Abe
- Currently specializing in working with enterprise clients to lead corporate digital transformation initiatives.
- Designed the UX/UI for an online innovation portal that streamlined innovation efforts across the organization.
- Designed the UX/UI for a data visualization tool that linked budget spending on a project level to the associated corporate strategy.
- Redesigned a legacy annual employee compensation and benefits statement to a modern, online, data-centric experience.
- Guided a human-centered design process, hosted brainstorming sessions with key stakeholders, and conducted user interviews.
- Collaborated with internal development teams and coordinated design deliverables and handoffs.
Technologies: User Experience (UX), Digital Innovation, Sketch, Photoshop, Illustrator, InVision, Figma, Marvel, Principle, Pixate, Origami, Axure, iOS, Android, Design Thinking, Systems Thinking, Human-centered Design (HCD)
Interactive Art Director
2010 - 2012
A Hundred Years
- Guided the system-thinking, led the UX design, and ensured the highest quality design for clients such as TED-Ed (7-time Webby Award Winner), La Plaza de Cultura y Artes, UCLA Health Systems, Inside Out Project, and The Smithsonian.
Technologies: Adobe CC, Photoshop, Illustrator, Sketch, OmniGraffle
Interactive Art Director
2007 - 2010
MashOn
- Directed, managed, and mentored a creative team to design and develop Planetwide’s print-on-demand, white–label eCommerce platform.
- Designed for clients such as MGM, Dilbert, EA, FX, Sports Illustrated, and Atlantic Records.
Technologies: Adobe CC, Photoshop, Illustrator, Flash
Designer
2007 - 2007
Yahoo! Inc.
- Collaborated with internal design team to launch Yahoo Summer Movie Guide, Yahoo Kids Holiday Gift Guide, and Yahoo Shine web products that established new design standards across the Yahoo! platform.
Technologies: Adobe CC, Photoshop, Illustrator
Production Designer
2006 - 2007
Schematic
- Developed innovative interactive advertising solutions for ABC, Microsoft, Nissan, Target, and Warner Bros.
- Contributed designs, 2D animations, and motion prototype designs.
Technologies: Adobe CC, Photoshop, Illustrator, Flash

Education

Bachelor's degree in Interactive Media Design
2002 - 2006
Art Institute of California Los Angeles - Santa Monica, CA (USA)

Experience

Adobe CC12 years
User Experience (UX)12 years
Sketch8 years
Systems Thinking6 years
Human-centered Design (HCD)6 years
Digital Innovation6 years
Design Thinking6 years
User Journeys6 years

Tools

Sketch
Adobe CC

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