Abe Serrano

Designer

Los Angeles, United States

Member since March 30, 2016

As a designer, Abe is an advocate for the user and considers himself a partner in building your brand experience. Clients hire him for his human-centric approach to design, his creative leadership, and his ability to get things done.

Adobe Photoshop Mac OS User Experience (UX)Adobe InDesign Adobe Illustrator OmniGraffle User Flows Sketch Adobe CC HTML CSS Adobe After Effects Adobe Premiere Pro Origami Principle Prototype Show more

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Portfolio

Employment

Design Consultant
Think Abe
2012 - PRESENT
- Provided elegant, but practical solutions to complex UX challenges and guided the intersection of interface design and visual design for Samsung IoT app store (via Bletchley Park) and Oral-B's iOS app (via iconmobile).
Technologies: Photoshop, Illustrator, InVision, Sketch, OmniGraffle, Principle, Pixate, Origami, Axure
Interactive Art Director
A Hundred Years
2010 - 2012
- Guided system-thinking, led UX design, and ensured the highest quality design for clients such as TED-Ed (7 time Webby Award Winner), La Plaza de Cultura y Artes, UCLA Health Systems, Inside Out Project, and The Smithsonian.
Technologies: Adobe CC, Photoshop, Illustrator, Sketch, Omnigraffle
Interactive Art Director
MashOn
2007 - 2010
- Directed, managed, and mentored a creative team to design and develop Planetwide’s print-on-demand, white–label eCommerce platform. Clients included MGM, Dilbert, EA, FX, Sports Illustrated, and Atlantic Records.
Technologies: Adobe CC, Photoshop, Illustrator, Flash
Designer
Yahoo! Inc
2007 - 2007
- Collaborated with internal design team to launch Yahoo Summer Movie Guide, Yahoo Kids Holiday Gift Guide, and Yahoo Shine web products that established new design standards across the Yahoo! platform.
Technologies: Adobe CC, Photoshop, Illustrator
Production Designer
Schematic
2006 - 2007
- Developed innovative interactive advertising solutions for ABC, Microsoft, Nissan, Target, and Warner Bros. My contributions included ash design, 2D animation, and motion prototype design.
Technologies: Adobe CC, Photoshop, Illustrator, Flash

Education

Bachelor's degree in Interactive Media Design
Art Institute of California Los Angeles - Santa Monica, CA (USA)
2002 - 2006

Experience

Graphic Design10 years
Adobe Photoshop10 years
Adobe InDesign8 years
Adobe Illustrator6 years
Art Direction6 years
Systems Thinking4 years
Adobe CC2 years

Tools

Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe CC

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