Abu Turab Asim
Verified Expert in Design
Designer
Lisbon, Portugal
Toptal member since September 28, 2020
Abu is a seasoned digital experience designer with nearly a decade of industry experience in the fields of food, eCommerce, agency, and communications. He builds meaningful processes to add value, and his intuitive and empathetic nature helps him immediately connect with client ideas. His designing skills and knack for understanding the person and brand make him an enviable asset. Abu brings words and ideas to life and loves creating scalable and adaptable design templates that shine.
Portfolio
Sknock - Communication Mobile Application
Work Experience
Senior Product Designer
Voice Group LLC
- Designed the mobile-first approach toward building new and enhanced features. Made several variations to test along with user testing to identify the direction for the features.
- Improved the design system, adding colors, typography, and sizing, which is now a foundation block for building an atomic structure.
- Collaborated with engineers and stakeholders to understand the concept throughout the process, starting with a quick component structure and testing it with a prototype.
Product Designer
Visiata LLC
- Assisted clients in the discovery phase, explaining how the product would function while providing rapid prototypes to help them gather feedback.
- Created an MVP structure of a startup idea, connecting users to restaurants, and built meaningful user journey and experience maps with high-fidelity mock-ups.
- Collaborated with engineers, assisting them with assets and structure and ensuring front-end quality and cutting-edge finesse deployed on the project. Ensured designs were translated well in the development process.
- Engaged with junior designers, guided the conceptual UI design, and assisted them with visual guidelines and understanding design systems. Coached them in color and typography lingo to execute high-quality products.
Senior UI/UX Designer
Half Tech
- Built Shopify-based websites for international clients, where there was a design process that included the Liquid theme updates alongside a New York-based design agency, working on multiple Shopify products.
- Designed a mobile application with a team of three members. I built the experience for a chat app that was mainly used for communication. I helped the client meet deadlines and ensured project management hit all milestones on time.
- Designed landing pages for fintech, edtech, and healthtech industries. We were able to add a CMS to make it customizable for the client. I also worked with a Paris-based fashion business for talent management.
UI/UX Designer
Uva
- Built a design system and integrated it with workflows, ensuring the design system and components translated across all platforms: driver app, restaurant app, restaurant administration dashboard, B2C order-taking app, and analytics.
- Assisted five remote developers in producing production-level products, guiding them in design consistency and product testing with quality checks.
- Guided ideas and concepts that were incorporated into the design process and development with consistent, clear communication with the founders. Took the initiative to revamp the website and web application to order food and store items and products.
- Researched users using Hotjar and UXCam to study and analyze the user recordings to improve the experience of the UX product, which helped to make the decisions data-driven for users.
Shopify Designer
Black & Black Creative
- Assisted the design team with the designs of a fashion brand, building well-thought UX experiences in the eCommerce user flows.
- Designed PDP, catalog, and homepage workflows along with Shopify UI design. Assisted the developer handoff through Zeplin and Figma CSS components.
- Built the structure on the Liquid theme to create eCommerce websites in accordance with the design with a mobile-first approach.
Education
Bachelor of Science Degree in Computer Science
Forman Christian College - Lahore, Pakistan
Skills
Tools
Sketch, Adobe Experience Design (XD), Adobe Photoshop, Balsamiq, Asana, InVision, Marvel, Jira, Adobe Illustrator, Axure RP Pro, MindNode, Trello, GitHub, GreenSock, Photoshop CC
Platforms
Figma, Shopify, MacOS, iOS, Android, WordPress, Adobe Suite
Industry Expertise
Social Networking
Languages
Swift, HTML5, CSS3, Liquid Template
Other
eCommerce, UI Design, Product Design, User Experience (UX), Mobile UI, Web App UI, Mobile Design, User Interface (UI), Web Design, Data Visualization, UX Design, Mockups, Mobile Apps, Food Ordering, Native Mobile Apps, Communication, Data, Graphs, Minimalism, Typography, HTML5 Animations, Checkout, Wireframing, Product Management, Human-computer Interaction (HCI), Apple Human Interface, Android SDK, Visual Art, Front-end, B2B, B2C, eCommerce UX, SaaS Design, SaaS Product Management, Dashboard Design, Marketplaces, Landing Pages, Landing Page Design, Web UX, Non-fungible Tokens (NFT), Online Payments, Mobile UI Design, Web UI Design, eCommerce UI, Design Systems, User Flows, Mobile Prototypes, Remote User Testing
Experience
- User Interface (UI) - 6 years
- Figma - 6 years
- User Experience (UX) - 6 years
- UX Design - 5 years
- eCommerce - 5 years
- Web Design - 5 years
- Product Design - 5 years
- Mobile Design - 4 years
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