Adam Rotmil, Designer in Silver Spring, MD, United States
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Adam Rotmil

Verified Expert  in Design

Bio

With over 15 years of experience, Adam brings a wealth of product design and strategy insights to any challenge. He loves to lead by example and has design expertise in finance, wealth and trading, digital transformation, process and culture change, and digital health. He has led design at biotech AstraZeneca and Fjord Accenture. Adam studied at SCAD, Art Institute Boston, Basel HGK Switzerland, and Harvard University and teaches product design at MICA.

Portfolio

Work Experience

UI/UX Designer

2024 - PRESENT
Tom McLeod Software Corporation
  • Designed a communication app with an onboard LLM for call center operators in the long-distance trucking industry. Unleashed the power of modern AI to accelerate response times to be nearly instantaneous.
  • Built a design system with a robust Figma component library, standardizing the client's brand expression while meeting modern UI's technical needs for optimal user experience.
  • Led product discovery and definition as a solo designer and project lead, working directly with clients and end-users to understand the opportunity space, test and learn through prototyping, and build an optimal product that users love.
Technologies: Prototyping, UI Design, User Flows, UX Design, Figma, MVP Design, Product Discovery, Interactive Prototypes, Artificial Intelligence (AI), Chatbot Conversation Design, AI Design, Enterprise Design, Heuristic Evaluation, App Design, Mobile Design, User Experience Design, Usability

Lead Designer

2024 - 2024
Ultimate Knowledge Corporation
  • Designed a learning management system (LMS) for cybersecurity training. This included a range-style lab environment for emulating realistic cyber training scenarios, quizzes, and static content management.
  • Built a design system and Figma component library. This accelerated and standardized prototyping, as well as Storybook integration with the development team.
  • Worked closely with product managers, developers, and client stakeholders to help drive product discovery and managed delivery. This set us up for post-MVP follow-up engagements.
  • Received positive feedback from the client team and my Toptal partners as "next-level design" and "really awesome to work with." I kept us on track to hit our delivery target by making developer onboarding easy!
Technologies: Design Leadership, UX Design, Product Design, Web App Design, UI Design, Figma, Design Systems, Product Management, Product Discovery, User Experience (UX), Prototyping, User Interface (UI), Web App UX, Web App UI, Data-informed Visual Design, Enterprise Design, Heuristic Evaluation, App Design, Mobile Design, User Experience Design, Usability

Principal Product Designer

2022 - 2024
LegalShield
  • Designed an app that monitors a user's credit and identity protection. Created design system components in Figma. Prototyped experiments in Figma and tested them using UserZoom and Optimal Workshop.
  • Integrated an LLM with the app to use best-in-class natural language understanding. Transformed the search experience from categories of services to simply describing real-life experiences in context.
  • Created user stories based on product discovery, working with product managers and developers.
Technologies: Figma, UserZoom, Optimal Workshop, B2B, AI Design, UX Audits, UX Design, Product Design, Product Discovery, Chatbot Conversation Design, User Experience (UX), Prototyping, Mobile App Development, User Interface (UI), Web App UX, Web App Design, Web App UI, Heuristic Evaluation, iOS, Android, User Experience Design, B2C

Copywriter (via Toptal)

2022 - 2023
indy.fr SA
  • Wrote a copy for a tax system similar to QuickBooks.
  • Worked with international clients in France and localized their content for American and global markets.
  • Designed UX flows and visual design (UI) for product sprints.
Technologies: Copywriting, Document Design, Technical Documentation, Design Thinking, Fintech, SaaS, Marketing, UX Audits, Figma, UX Design, Product Design, Product Discovery, User Experience (UX), Prototyping, User Interface (UI), Web App UX, User Experience Design, B2C

Lead UI/UX Designer (via Toptal)

2022 - 2023
University of Miami
  • Designed a platform for running clinical trials of interventions for cancer research.
  • Worked with patients, doctors, and SMEs to understand the needs of patients and doctors to test and validate interventions.
  • Coordinated with product manager and engineers to build the product iteratively while designing and running discovery experiments.
Technologies: Wearables, User Flows, User Personas, Wireframing, Prototyping, Healthcare Services, Web App Design, Healthcare, Data Visualization, Responsive Web Design (RWD), CRM Design, B2B, AI Design, UX Audits, Artificial Intelligence (AI), Web Application Design, User Journey Maps, Figma, UX Design, Product Design, Product Discovery, User Experience (UX), Product Management, User Interface (UI), Web App UX, Web App UI, Data-informed Visual Design, Enterprise Design, iOS, App Design, Mobile Design, User Experience Design, Usability, Discovery Workshops, Workshops

Mobile App Designer (via Toptal)

2022 - 2022
Occam Bio Ltd
  • Ran a full discovery sprint to identify potential customer market segments and understand their needs and perceptions of the key product concept.
  • Designed a working prototype of the product to pitch the idea for the next rounds of VC funding. Had hands-on experience in Figma for UX and visual design.
  • Created and managed the product discovery and design plan, helping the client go from a few napkin sketches to a fully built-out product ready to pitch, backed by comprehensive research.
Technologies: UX Research, Mobile Apps, InVision, Figma, App UX, App UI, UI Research, Data Visualization, Interactive Prototypes, User Interviews, Product Strategy, UX Audits, UX Design, Product Design, Product Discovery, User Experience (UX), Prototyping, Product Management, Mobile App Development, User Interface (UI), Web App Design, Web App UI, Data-informed Visual Design, App Design, Mobile Design, User Experience Design, Discovery Workshops

Product Discovery and Design Lead

2020 - 2022
AstraZeneca
  • Designed an app that extends life for patients by collecting health data and keeping their care teams informed. Extended the app to work with large clinical trials.
  • Designed an app that uses AI to capture key health metrics using a standard smartphone. It includes a social feed for secure sharing.
  • Conducted over 100 interviews with patients and caregivers. Synthesized findings to discover trends and inform product-market fit.
  • Managed a lean team of designers using a hypothesis-driven approach. Ran design sprints and led the facilitation of workshops with stakeholders.
Technologies: Figma, Sketch, Miro, Airtable, UX Design, Visual Design, UI Design, Digital Health, User Testing, Desktop App Design, Product Leadership, UX Research, Chatbot Conversation Design, User Journeys, User Research, Prototyping, Leadership, Design Leadership, Mobile App Design, User Flows, Big Data, Qualitative Research, Quantitative Research, User Interviews, Agile, Scrum, UI Components, Dashboards, UX Assessment, Wireframing, Design Reviews, System Design, UX Wireflows, Jira, Mobile UI Design, Mobile UX Design, Rapid Prototyping, User Stories, User Personas, UX Tools, UX Leadership, Pitch Presentations, App UI, Hands-on Implementation, User Workflows, Complex Web Systems, Complex Application User Interfaces (UI), Desk Research, Market Research & Analysis, Human-computer Interaction (HCI), Responsive Layout, MVP Design, Artificial Intelligence (AI), Interactive Prototypes, B2B, AI Design, UX Audits, User Journey Maps, Product Design, Product Discovery, User Experience (UX), Product Management, Mobile App Development, User Interface (UI), Web App UX, Web App Design, Web App UI, Data-informed Visual Design, Enterprise Design, Heuristic Evaluation, iOS, App Design, Mobile Design, User Experience Design, Service Design, Usability, Discovery, Discovery Workshops, Workshops, B2C

Master in Professional Studies (MPS) Design Program

2018 - 2021
Maryland Institute College of Art
  • Created and taught a graduate course on product design. Our classes elevate design craft and product thinking by using design frameworks with real-world case studies. We prepare the next generation of leaders.
  • Taught four classes, each with over 20 students over the course of three years.
  • Received recognition for my work, as over 10 former students have written to share that they are now gainfully employed in the design industry, which they attribute in part to their studies with me as their design teacher.
Technologies: Figma, Zoom, Miro, Airtable, Sketch, UX Design, Visual Design, UI Design, User Testing, Desktop App Design, Product Leadership, UX Research, Chatbot Conversation Design, User Journeys, User Research, Prototyping, Leadership, Design Leadership, Mobile App Design, User Flows, UI Components, Wireframing, Design Reviews, Human-computer Interaction (HCI), User Experience Design

Craft Lead | Interaction Design Manager

2018 - 2020
Fjord
  • Led the design of products that provide critical infrastructure for the functioning of United States core operations, impacting hundreds of millions of people each day.
  • Co-led the interaction design craft at Fjord DC. Helped scale a design studio from 40 designers to 150+ in two years. Collaborated closely with product, engineering, users, and organizational leaders.
  • Designed, prototyped, tested, and shipped over six complex digital products. Led design teams and shaped careers for over 20 design team members.
Technologies: Figma, Sketch, Axure, Adobe Creative Suite, Miro, Airtable, UX Design, UI Design, Digital Health, User Testing, Desktop App Design, Product Leadership, UX Research, Chatbot Conversation Design, User Journeys, User Research, Prototyping, Leadership, Design Leadership, Mobile App Design, User Flows, Big Data, Qualitative Research, Quantitative Research, User Interviews, Agile, Scrum, UI Components, Dashboards, UX Assessment, Wireframing, Design Reviews, System Design, UX Wireflows, Jira, Mobile UI Design, Mobile UX Design, Rapid Prototyping, User Stories, User Personas, UX Tools, UX Leadership, Pitch Presentations, App UI, Hands-on Implementation, User Workflows, Complex Web Systems, Complex Application User Interfaces (UI), Agriculture, Desk Research, Market Research & Analysis, Human-computer Interaction (HCI), Responsive Layout, MVP Design, Artificial Intelligence (AI), Interactive Prototypes, B2B, AI Design, UX Audits, User Journey Maps, Product Design, Product Discovery, User Experience (UX), Product Management, User Interface (UI), Web App Design, Web App UI, Data-informed Visual Design, Enterprise Design, Heuristic Evaluation, App Design, User Experience Design, Service Design, Usability, Discovery, Discovery Workshops, Workshops

Product Designer

1996 - 2020
Adam Rotmil Partners LLC
  • Brought a wealth of insights in product design and strategy to any challenge. Led by example—whether developing junior associates or partnering with senior executives.
  • Worked across many industries, with special design expertise in investing, wealth and trading, digital transformation, process and culture change, and digital healthcare.
  • Served as a design leader in a civilian capacity for the Departments of Defense, Homeland Security, and the Environmental Protection Agency.
Technologies: Figma, Adobe Creative Suite, Miro, Airtable, Sketch, UX Design, Visual Design, UI Design, Digital Health, User Testing, Desktop App Design, Product Leadership, UX Research, Chatbot Conversation Design, User Journeys, User Research, Financial UX, Prototyping, Fintech, Leadership, Design Leadership, Mobile App Design, User Flows, Big Data, Qualitative Research, Quantitative Research, User Interviews, Agile, Scrum, UI Components, Dashboards, UX Assessment, Wireframing, Design Reviews, System Design, UX Wireflows, Jira, Mobile UI Design, Mobile UX Design, Rapid Prototyping, User Stories, User Personas, UX Leadership, Pitch Presentations, Market Research & Analysis, Brand Design, Financial Products, Artificial Intelligence (AI), Branding, Product Design, Product Discovery, User Experience (UX), Product Management, User Interface (UI), Data-informed Visual Design, User Experience Design

UX Design Lead | Senior Manager

2017 - 2018
T. Rowe Price
  • Acted as a founding member of an innovation lab for a financial firm and led product design for a retail investment app and helped scale up the lab. Responsible for shipping product features that are designed around key performance metrics.
  • Helped lead feature definition, field research, interaction, and visual design, high-fidelity prototyping, user testing, and collaboration with engineering.
  • Reduced users reporting a sense of shame around taking temporary cash withdrawals.
  • Migrated the channel from phone to digital, resulting in a 400% increase, increased the conversions relative to unique visitors by 12%, and reduced the rate of cash withdrawals per day by 17%.
Technologies: Figma, Sketch, Miro, Airtable, UX Design, UI Design, User Testing, Desktop App Design, Product Leadership, UX Research, Chatbot Conversation Design, User Journeys, User Research, Financial UX, Prototyping, Fintech, Leadership, Design Leadership, Mobile App Design, User Flows, Big Data, Qualitative Research, Quantitative Research, User Interviews, Agile, Scrum, UI Components, Dashboards, UX Assessment, Wireframing, Design Reviews, System Design, UX Wireflows, Jira, Mobile UI Design, Mobile UX Design, Rapid Prototyping, User Stories, User Personas, UX Tools, UX Leadership, Pitch Presentations, App UI, Hands-on Implementation, User Workflows, Complex Web Systems, Complex Application User Interfaces (UI), Desk Research, Market Research & Analysis, Human-computer Interaction (HCI), Web UX Design, Responsive Layout, Financial Products, MVP Design, Artificial Intelligence (AI), Interactive Prototypes, B2B, UX Audits, Web Application Design, User Journey Maps, Product Design, Product Discovery, User Experience (UX), Product Management, User Interface (UI), Web App Design, Web App UI, Heuristic Evaluation, App Design, Mobile Design, User Experience Design, Discovery Workshops, Workshops

Design Director

2016 - 2017
Perfecta
  • Reported directly to CEO. Led the discovery and design of digital products for the military context. Joined the engineering team as design lead to collaborate on building a suite of six digital products, for native apps and responsive web.
  • Build the brand identity for the company and created a book of brand standards and visual identity guidelines.
  • Interviewed over 36 users and stakeholders over the course of six months to inform a product roadmap and agile product release cycle.
Technologies: Figma, Sketch, Balsamiq, Miro, Airtable, UX Design, UI Design, User Testing, Desktop App Design, UX Research, Chatbot Conversation Design, User Journeys, User Research, Prototyping, Product Leadership, Leadership, Design Leadership, Mobile App Design, User Flows, Big Data, Qualitative Research, User Interviews, Agile, Scrum, UX Assessment, Wireframing, Design Reviews, UX Wireflows, Jira, Mobile UI Design, Mobile UX Design, Rapid Prototyping, User Stories, UX Tools, UX Leadership, App UI, Hands-on Implementation, User Workflows, Human-computer Interaction (HCI), Responsive Layout, MVP Design, Interactive Prototypes, Presentation Design, UX Audits, Branding, Product Design, User Experience (UX), User Interface (UI), Android, User Experience Design

UI Developer

2015 - 2016
Accenture
  • Helped engineer a mobile chatbot app that empowers veterans to share health information with their doctors. Collaborated with the engineering team and product designers.
  • Wrote over 1,000 lines of code to create functionality for five major product features.
  • Participated in regular bi-weekly agile sprints to iteratively release new product features, working with UX design and engineering team.
Technologies: AngularJS, Sketch, Visual Design, User Testing, UX Research, Chatbot Conversation Design, User Research, Prototyping, Mobile App Design, User Flows, Big Data, Agile, Scrum, UI Components, Dashboards, Jira, Mobile UI Design, Mobile UX Design, User Stories, Hands-on Implementation, User Workflows, Human-computer Interaction (HCI), Responsive Layout, MVP Design, Interactive Prototypes, User Experience (UX), User Interface (UI), Android, User Experience Design, B2C

Digital Associate

2012 - 2015
The Pew Charitable Trusts
  • Helped lead product design and content strategy supporting 72 impactful philanthropic efforts—everything from saving baby penguins to eliminating overdraft ATM fees.
  • Led digital production for news and reporting. Embedded with a scrappy investigative journalism staff to produce data-backed reportage, syndicated daily in The Washington Post, USA Today, HuffPost, and other nationwide publications.
  • Played a hands-on role as a visual designer during two full redesigns of the website for a nonprofit charity with an endowment of $5 billion.
Technologies: Sketch, Adobe Creative Suite, UX Design, User Testing, Content Strategy, User Research, Prototyping, User Flows, Quantitative Research, User Interviews, Agile, UX Assessment, Design Reviews, Jira, Mobile UI Design, UX Tools, App UI, Hands-on Implementation, User Workflows, Brand Design, Web UX Design, Responsive Layout, MVP Design, Interactive Prototypes, Presentation Design, Branding, User Experience (UX), User Interface (UI), Web App UI, Data-informed Visual Design, User Experience Design

Product Designer

2011 - 2012
Wons Kabushiki-Gaisha
  • Acted as a product designer at a startup in Matsuyama, Japan. I designed a flexible platform to help local merchants get their shops online, in a tech context where flip phones ruled the day.
  • Worked for a Japanese company that taught me about punctuality, respect, humility, team spirit, serving others, working lean, embracing hierarchy, working long hours, and team bonding.
  • Designed over 24 websites for small- to mid-size businesses, mainly in the eCommerce space, as well as hospitality and retail.
Technologies: Sketch, Adobe Creative Suite, HTML, UX Design, UI Design, Japanese, User Testing, UX Research, User Research, Prototyping, Mobile App Design, User Flows, User Interviews, Agile, Scrum, Wireframing, Jira, Mobile UI Design, Mobile UX Design, Hands-on Implementation, Desk Research, MVP Design, Interactive Prototypes, B2B, Branding, Product Discovery, User Experience (UX), User Interface (UI), User Experience Design, B2C

Senior Designer

2002 - 2006
NERA Economic Consulting
  • Helped my director lead design for a global consulting firm in partnership with Lippincott. Together we built trust across the company, developed a new visual identity, established workflows, and grew the team.
  • Acted as Microsoft’s expert witness in the antitrust matter, among other major cases. We also advised on Google’s IPO.
  • Designed digital experiences related to 18 practice areas in the field of microeconomics and related consulting.
Technologies: Adobe Creative Suite, UX Design, Visual Design, User Testing, User Research, Financial UX, Prototyping, Leadership, Design Leadership, User Flows, User Interviews, Wireframing, System Design, UX Tools, Hands-on Implementation, User Workflows, Financial Products, MVP Design, Interactive Prototypes, B2B, Presentation Design, Branding, Product Design, Product Discovery, Product Management, User Interface (UI), User Experience Design

Information Architect

2002 - 2003
Inform
  • Performed information architecture with a focus on financial data. We designed user-centered financial statements that surfaced and clarified trends.
  • Designed over 24 versions of a typographic structure for financial data, to determine optimal visual communication of financial trends.
  • Performed eight rounds of usability testing with retail investors to ensure the new design for their financial statement would be easy to understand, helping them make better-informed decisions.
Technologies: Adobe InDesign, UX Design, User Testing, User Research, Financial UX, Prototyping, Fintech, User Flows, User Interviews, System Design, Hands-on Implementation, User Workflows, Financial Products, User Experience Design, B2C
2004 - 2004

Student Exchange in Typography

Schule fur Gestaltung Basel - Basel, Switzerland

2002 - 2002

Coursework in Japanese Language

Harvard University - Cambridge, MA

1999 - 2002

Bachelor's Degree in Design

Lesley University - Cambridge, MA

Tools

Figma, Miro, Airtable, Sketch, Slack, Adobe Creative Suite, Balsamiq, Adobe InDesign, Jira, UX Tools, Zoom, InVision

Languages

HTML

Platforms

Axure, iOS, Dovetail, Android, UserZoom

Industry Expertise

Healthcare, Marketing

Other

UX Design, Product Design, Visual Design, UI Design, Typography, Digital Health, Product Discovery, User Testing, Information Architecture (IA), Mobile UI, Mobile UX, Desktop App Design, Product Leadership, Mobile App Design, Responsive Web Apps, Design Leadership, User Interface (UI), UX Research, Generative Research, Enterprise Application Design, Chatbot Conversation Design, User Experience (UX), Web App UX, User Journeys, User Flows, User Research, Web App Design, Web App UI, Data Visualization, Data-informed Visual Design, Design Systems, Fintech, Interaction Design (IxD), Mobile Apps, Mobile App UI, Storyboarding, Research Synthesis, Startups, Lean Startups, Financial UX, Prototyping, Leadership, Internal Apps, Big Data, Web Design, SaaS Design, Responsive Web Design (RWD), Qualitative Research, User Interviews, Agile, Scrum, UI Components, Dashboards, UX Assessment, Wireframing, Design Reviews, System Design, UX Wireflows, Mobile UI Design, Mobile UX Design, Rapid Prototyping, User Stories, User Personas, UX Leadership, Pitch Presentations, App UI, Hands-on Implementation, User Workflows, Complex Web Systems, Complex Application User Interfaces (UI), Market Research & Analysis, Human-computer Interaction (HCI), Brand Design, Web UX Design, Financial Products, MVP Design, Artificial Intelligence (AI), Interactive Prototypes, B2B, AI Design, UX Audits, Web Application Design, User Journey Maps, Branding, Enterprise Design, Heuristic Evaluation, App Design, Mobile Design, User Experience Design, Service Design, Usability, Discovery, Discovery Workshops, Workshops, B2C, Content Strategy, Coda, Content Management Systems (CMS), Legacy Software, Wearables, Quantitative Research, Desk Research, Responsive Layout, Presentation Design, Product Management, Japanese, Problem Structuring, AngularJS, Mobile App Development, Brain-computer Interface, Agriculture, Optimal Workshop, Healthcare Services, CRM Design, App UX, UI Research, Product Strategy, Copywriting, Document Design, Technical Documentation, Design Thinking, SaaS

Experience

  • UI Design - 20 years
  • Product Design - 20 years
  • Financial UX - 20 years
  • Prototyping - 20 years
  • Leadership - 15 years
  • Figma - 8 years
  • Chatbot Conversation Design - 8 years
  • AI Design - 5 years

Tools

  • Figma
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