Agustín Schelstraete, Designer in Buenos Aires, Argentina
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Agustín Schelstraete

Verified Expert  in Design

Bio

Agustin is a lead product designer with over 10 years of experience partnering with tech startups and big companies. With a background in art direction, growth design, and human psychology, he has helped founders and teams accelerate product growth, validate product ideas faster, and overhaul their brand presence to achieve product-market fit and reach their business goals.

Portfolio

Work Experience

Founding Product Designer

2021 - 2022
Bumi
  • Conceptualized and designed the company's product from scratch.
  • Worked closely with the founding team to understand the market and user needs and translate that knowledge into a functional and aesthetically pleasing product.
  • Led and developed qualitative research and prototyping to validate product ideas faster and prioritize features based on user needs.
  • Developed the design guidelines for the product to reduce the design workload and ensure the overall design is consistent.
Technologies: Figma, Framer, Visual Studio Code (VS Code), Notion

Co-founder and Strategy Director

2014 - 2022
Shiftseven
  • Created a local UX community of more than 2,500 members on Meetup and 4,700 on Instagram.
  • Produced educational programs led by renowned designers from UX design, UX research, and design thinking.
  • Ran design sprint workshops for the general public and corporations, among other educational programs.
  • Led communication strategy and content management for the brand.
  • Facilitated workshops with startups and established companies.
  • Collaborated with local communities as a speaker, sponsor, and producer.
  • Designed and developed the new website on WordPress.
Technologies: Design Sprints, Prototyping, Workshops, Facilitation, UX Design, Design Thinking, Landing Page Design, Marketing Design, Visual Design

Senior Product Designer

2020 - 2021
Google
  • Designed new innovative experiences around social sharing.
  • Collaborated in the development and hiring process of the product design team.
  • Collaborated with the YouTube and GBoard teams to explore new ways of interacting with content on the platform.
  • Managed a team of senior UI/UX designers and researchers.
  • Led the hiring process of high-quality talent for the design team.
Technologies: Figma, Usertesting.com, Google Sheets, Notion

Senior Product Designer

2019 - 2020
Proper
  • Influenced product strategy and vision as well as handled UX/UI design and workflow for the product's MVP.
  • Designed hi-fi prototypes for concept validation as well as internal and usability testing.
  • Collaborated closely with the engineering and sales teams.
  • Planned and conceived design solutions to achieve business objectives and user goals.
Technologies: Personas, Prototyping, Information Architecture (IA), Creative Direction, iOS, Mobile Design, UX Research, InVision, Adobe CC, Figma, Flinto, Zeplin, Sketch, Landing Page Design, MVP Design, Marketing Design, Mobile UX, Product Design, User Interface (UI), Visual Design, Artificial Intelligence (AI)

Co-founder and Design Director

2017 - 2019
Sans Bureau
  • Created the concept development of digital products for early-stage and established tech companies.
  • Led the design direction of mobile applications and commercial websites from B2B and B2C companies.
  • Led and collaborated with a multidisciplinary team of remote designers, developers, motion designers, and illustrators.
  • Worked with renowned startups from Argentina to create interfaces, websites, and other design solutions.
Technologies: Personas, Prototyping, Information Architecture (IA), Creative Direction, iOS, Mobile Design, Teamweek, Jira, GitHub, Adobe CC, Zeplin, InVision, Sketch, Basecamp, Landing Page Design, MVP Design, Marketing Design, Mobile UX, User Interface (UI), Visual Design

Product Designer Contractor

2017 - 2017
Red Hat
  • Designed a fully custom end-to-end data-driven platform based on Red Hat architecture to enable all departments of the client to understand user behaviors based on accurate data.
  • Designed high-fidelity prototypes for usability testing.
  • Designed custom charts based on product features and available data from different sources.
  • Worked on the discovery, sketching, wireframing, prototypes, and visual direction of the platform.
Technologies: Prototyping, Information Architecture (IA), UX Research, Axure, Zeplin, Adobe CC, Sketch, InVision, MVP Design, User Interface (UI)

Lead Product Designer

2015 - 2016
Aerolab
  • Led multidisciplinary teams of designers, developers, and illustrators for a big number of companies from the USA and Argentina.
  • Designed B2B and B2C digital solutions for early-stage and established companies.
  • Created high-fidelity prototypes for rapid iteration and usability testing.
Technologies: Personas, Prototyping, Information Architecture (IA), Creative Direction, iOS, Mobile Design, UX Research, Basecamp, Adobe CC, Sketch, GitHub, Zeplin, InVision, Landing Page Design, MVP Design, Marketing Design, Mobile UX, User Interface (UI), Visual Design

Co-founder and Chief Design Officer

2015 - 2016
Gesto
  • Created the company's brand identity, positioning, and visual communication.
  • Designed the visual concept and UX/UI of the platform based on customer feedback and research.
  • Designed and developed the company's commercial website.
  • Run usability tests with real users to improve the UX of the platform.
Technologies: Prototyping, Adobe CC, Sublime Text, GitHub, InVision, Sketch, Landing Page Design, MVP Design, Marketing Design, User Interface (UI)

Lead Product Designer

2013 - 2015
Olapic
  • Led the design while working along with front-end and back-end developers to enable publishers and eCommerce sites to integrate photos from Instagram, Twitter, and Facebook.
  • Reviewed the requirements during product meetings to make sure we were focusing our efforts to meet business requirements and create a cutting-edge experience.
  • Led usability testing sessions to gather valuable insights to improve the user experience and provide real value on the platform.
  • Had direct communication with the product and sales teams from New York to align efforts and focus between both offices.
Technologies: Prototyping, Adobe CC, Zeplin, GitHub, Sketch, InVision, Landing Page Design, MVP Design, Marketing Design, User Interface (UI)

UX/UI Designer

2012 - 2013
TopicFlower
  • Designed the product MVP of the company in collaboration with a multidisciplinary team.
  • Designed and developed marketing pieces such as the website, pitch decks, and ads.
  • Created user personas based on usability tests and information gathered from quantitive research.
Technologies: Prototyping, Sublime Text, Adobe Illustrator, Adobe Photoshop, InVision, MVP Design, User Interface (UI)

Graphic Designer

2011 - 2012
M8
  • Worked with top companies like Play Station, Sony, General Mills, and more to design marketing ads.
  • Created marketing pieces and updated General Mills' primary commercial website.
  • Worked with a multidisciplinary team of designers and developers in side projects and new proposals for potential clients.
Technologies: Adobe Illustrator, Adobe Flash, Adobe Photoshop

Education

2018 - 2019

Coaching and Leadership Degree in Coaching and Management

ESEADE - Buenos Aires, Argentina

2009 - 2013

Bachelor of Fine Arts Degree in Advertisement

Universidad Siglo 21 - Córdoba, Argentina

Certifications

APRIL 2019 - PRESENT

Design Sprint Certificate

A&J Smart

JUNE 2016 - PRESENT

Insights for Innovation

IDEO

Skills

Tools

Sketch, InVision, Adobe CC, Flinto, Zeplin, Principle, GitHub, Sublime Text, Basecamp, Jira, Teamweek, Adobe Photoshop, Adobe Flash, Adobe Illustrator, Claude, Usertesting.com, Google Sheets

Platforms

Mobile, iOS, Figma, Webflow, Axure, WordPress, Visual Studio Code (VS Code)

Other

UI Design, Prototyping, UX Design, Wireframing, Mobile Design, Product Design, MVP Design, Mobile UX, UX Research, Design Systems, Design Thinking, Google Design Sprints, Web Design, User Experience (UX), Personas, Landing Page Design, Marketing Design, User Interface (UI), Visual Design, Creative Direction, Coaching, Team Leadership, Design Sprints, Facilitation, Workshops, Information Architecture (IA), eCommerce, UX Strategy, Responsive Design, Websites, Travel, Industrial Internet of Things (IIoT), Dashboard Design, Sass, Fintech, UX Analysis, Interactive Design, UI Guidelines, Product Discovery, Product Benchmarking, News, Usability Testing, User Journeys, User Personas, Blockchain, Design Direction, E-learning, School, Mobile Web, Design Strategy, Geospatial Data, Framer, ChatGPT, Artificial Intelligence (AI), Perplexity, Notion

Experience

  • UI Design - 13 years
  • UX Design - 13 years
  • Wireframing - 8 years
  • Design Thinking - 8 years
  • iOS - 8 years
  • Product Design - 7 years
  • Sketch - 6 years
  • Google Design Sprints - 4 years

Tools

  • Sketch
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