Aida is available for hire
Hire AidaAida Sharabkhanyan
Verified Expert in Design
Designer
Location
Yerevan, Armenia
Toptal Member Since
January 6, 2023
Aida is a product designer who has worked with large companies such as EPAM, Bayer, Jabil, Schneider, Rogers Communications, PowerDMARC, Mobiloids, etc. She is skilled in digital strategy, UI/UX, design systems, responsive and adaptive designs, and prototyping. Aida designed the 2D mobile game "Water Pipes," which has over ten million downloads. Her previous roles include creative director and senior mobile game designer.
Portfolio
Work Experience
Product Designer
2023 - PRESENT
New Level Work
- Conducted user interviews to understand users' pain points and needs, performed data analysis, and facilitated workshops to brainstorm and align with various stakeholders.
- Designed personalized coaching experiences for coaches and participants, focusing on creating an engaging and effective learning environment.
- Developed a platform for learning leaders, enabling them to schedule and enroll participants in courses efficiently, ensuring a seamless, user-centered design process that catered to the specific needs of all users involved.
Technologies: Figma, User Interviews, Stakeholder Interviews, Workshops, Brainstorming, Web Dashboards, Dashboard Design, UX Design, UI Design, Design Systems
Product Designer via Toptal
2023 - 2023
Stash My Bag Ltd.
- Conducted a detailed competitive analysis and user interviews. Utilized the Kano model to prioritize features effectively.
- Offered expert consulting services, guiding the company's market positioning and strategic direction within the luggage storage service industry across the UK and France.
- Developed a cohesive design system with adaptive/responsive components, established a compelling brand identity, and crafted responsive and adaptive designs.
- Contributed to the creation of a fully prototyped design, followed by comprehensive usability testing to ensure the highest standards of user experience.
Technologies: Product Design, Web UI Design, Web UX Design, Mobile UX Design, Mobile UI Design, UX Design, UI Design, Maps
Experience Designer
2021 - 2023
EPAM Systems
- Designed dashboards with complex data visualizations for Bayer, a major pharmaceutical company.
- Redesigned an inner tool to track employees' and subordinates' performance and a means to organize and manage documents for Jabil, one of the biggest manufacturing companies in the USA, with 100 plants in 30 countries.
- Conducted user interviews and UI/UX audits, completed the data analysis, created a design system with fully responsive and prototyped components, and delivered responsive, adaptive, and fully prototyped mockups for five breakpoints and different roles.
- Created 100+ high-fidelity mockups, developed a concept for mobile devices and made it fully prototyped, and displayed all the technical information in compact tables for Schneider. Added new components to their existing design system.
- Collaborated with designers and project owners, enhanced and created new features from scratch, tested ideas, and created UI kits for Rogers Communications' users.
- Conducted a competitive analysis and created wireframes, UI kits, and high-fidelity mockups for an educational platform.
- Worked on a web application designed to conduct transactions between EPAM and contractors.
Technologies: Figma, Sketch, Abstracts, Miro, Design Thinking, Agile, Brainstorming, User Research, Market Research, Secondary Research, Primary Research, Surveys, User Interviews, User Personas, Usability Testing, User Experience (UX), User Interface (UI), Responsive Design, Adaptive Design, System Design, UIKit, User Experience Design, Competitive Analysis, Graphic Design, Visual Design, Accessibility, Empathy, Analytical Thinking, Product Branding, Design Systems, Card Sorting, Dashboards, Document Management, Dashboard Design, Brand Books, Information Architecture (IA), Research, InVision, Adobe Illustrator, Key Performance Metrics, Motivational Speaking, Product Design, Responsive Layout, Manufacturing, Digital Branding, UI Design, UX Design, Mobile App Design, Landing Pages, Landing Page Design, Mockups, UI Prototyping, Data Analysis, Telecommunications, SaaS, SaaS Design, Software as a Service (SaaS), Responsive Web Design (RWD), Wireframing, Gamification, User Flows, Design Sprints, User Validation, User Testing, Web UI, Web UX, Mobile UX Design, Mobile UI Design, Web App UI, UI Components, Data Visualization, Mobile, Mobile UI, Mobile UX, Websites, Logo Design, Web Illustration, Layout, Mobile Design, Adobe CC, Presentation Design, Online Course Design, Component Libraries, Web Dashboards, Enterprise SaaS, UI Style Guides, Brand Logos, Vector Logos, Brand Design, Medical Software, Pharmacy, Pharmacology, Financial Design, Finance, Healthcare IT, Healthcare Services, Data-informed Visual Design, Marketing Design, Computer-aided Manufacturing (CAM)
Creative Director
2020 - 2021
PowerDMARC
- Increased users by 13,341.2%, increased the sessions by 8,702.2%, decreased bounce rate by 10.4%, and increased session duration by 3.1%, all within a year.
- Became knowledgable about the cybersecurity field. Learned many technical and product-specific concepts.
- Conducted competitive analysis to identify and evaluate competitors. Determined the competitor's strengths and weaknesses and set up a plan to improve our experience.
- Created a brand book, illustrated technical ideas in a user-friendly and comprehensive way, created the PowerDMARC website design, made data sheets and case studies, and delivered email templates and all necessary designs for online and offline events.
- Used SmartLook to monitor user behavior, tracked how they move through the website, and validated ideas based on the collected data.
- Conducted usability testings between team members since the features were confidential.
- Collaborated with stakeholders, the product manager, and the support team to improve user frustrations.
Technologies: Adobe Experience Design (XD), Figma, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, WordPress, User Interface (UI), User Experience (UX), Illustration, User Experience Design, User Interviews, Competitive Analysis, Graphic Design, Visual Design, Accessibility, Empathy, Analytical Thinking, Product Branding, UIKit, Dashboards, Dashboard Design, Brand Books, Cybersecurity, Information Architecture (IA), Research, Adaptive Design, User Research, Product Design, Brainstorming, Market Research, Secondary Research, Primary Research, Motion Design, DMARC, Email, Email Design, Brand Indicators for Message Identification (BIMI), IT Security, Encryption, Web Animation, Responsive Layout, Digital Branding, Web Design, Management, Digital Marketing, B2B, UI Design, UX Design, Branding, Landing Pages, Landing Page Design, Mockups, UI Prototyping, Data Analysis, SaaS, SaaS Design, Software as a Service (SaaS), Responsive Web Design (RWD), Wireframing, Gamification, User Flows, User Validation, User Testing, Web UI, Web UX, Mobile UX Design, Mobile UI Design, UI Components, Data Visualization, Marketing, Ad Design, Websites, Logo Design, Web Illustration, Layout, Adobe CC, Presentation Design, Web Dashboards, Enterprise SaaS, Brand Design, Marketing Design
UX/UI Tutor
2020 - 2021
Basic IT Center
- Conducted research on engaging and motivating people to learn and how to make the learning process smoother.
- Prepared interactive slides to explain topics and then shared them with students.
- Explained topics in an interactive way, assigned homework, and controlled and provided feedback.
- Assisted students to create their portfolios and CV.
Technologies: Adobe Experience Design (XD), User Research, Accessibility, User Personas, Competitive Analysis, Key Performance Metrics, Responsive Design, Adaptive Design, Design Thinking, Prototyping, Motivational Speaking, Teaching, User Experience (UX), User Experience Design, User Interface (UI), User Interviews, Visual Design, Empathy, Analytical Thinking, Design Systems, UIKit, Dashboards, Dashboard Design, Information Architecture (IA), Research, Product Design, Brainstorming, Primary Research, Secondary Research, Web App Design, Responsive Layout, Management, UI Design, UX Design, Mobile App Design, Landing Pages, Landing Page Design, Mockups, UI Prototyping, Data Analysis, SaaS, SaaS Design, Software as a Service (SaaS), Responsive Web Design (RWD), Wireframing, Gamification, User Flows, User Validation, User Testing, Web UI, Web UX, Mobile UX Design, Mobile UI Design, Web App UI, UI Components, Data Visualization, Mobile, Mobile UI, Mobile UX, Mobile App UI, Websites, Layout, Mobile Design, Adobe CC, Presentation Design, Component Libraries, Web Dashboards
UX/UI Designer
2017 - 2021
Freelance
- Created a responsive website design for Hacktech. Created its logo and brand identity. Created a UI kit.
- Built an educational and job search application. Conducted market research, competitive analysis, and user interviews and created user personas and high-fidelity mockups.
- Delivered all-in-one hotel service web app. Conducted user interviews, created personas and problem statements, built flowcharts, conducted workshops with the card-sorting method, made sketches and wireframes, and created a UI kit and all final mockups.
- Created a concept for redesigning the experience of Domino's pizza. Conducted user interviews, built an empathy map, personas, and user stories, created user flows, sketches, and high-fidelity wireframes, checked accessibility, and added gamification.
- Devised landing pages, digital brand identities, and logos for various companies.
Technologies: Adobe Experience Design (XD), Figma, Miro, Adobe Illustrator, Adobe Photoshop, User Experience (UX), User Experience Design, User Interface (UI), User Interviews, Competitive Analysis, Graphic Design, Visual Design, User Personas, Accessibility, Empathy, Analytical Thinking, Product Branding, Design Systems, UIKit, Card Sorting, Dashboards, Dashboard Design, Brand Books, Food Ordering, Apps, Food, Information Architecture (IA), Research, Sketch, InVision, Adobe After Effects, A/B Testing, Adaptive Design, User Research, Key Performance Metrics, Illustration, Agile, Product Design, Brainstorming, Market Research, Secondary Research, Primary Research, Food Delivery Services, Motion Design, Web Animation, Responsive Layout, Digital Branding, Hotels & Lodging, B2B, UI Design, UX Design, Mobile App Design, Branding, Landing Pages, Landing Page Design, Mockups, UI Prototyping, System Design, Data Analysis, SaaS, SaaS Design, Software as a Service (SaaS), Responsive Web Design (RWD), Wireframing, Gamification, User Flows, Design Sprints, User Validation, User Testing, Web App Design, Web UI, Web UX, Mobile UX Design, Mobile UI Design, Web App UI, Web App UX, UI Components, Jobs to be Done (JTBD), Data Visualization, Mobile, Mobile UI, Mobile UX, Mobile App UI, Ad Design, Websites, Logo Design, Web Illustration, Layout, Mobile Design, Adobe CC, Presentation Design, Online Course Design, Component Libraries, Web Dashboards, Enterprise SaaS, UI Style Guides, Brand Logos, Vector Logos, Logotype, Brand Design
Senior Mobile Game Designer
2017 - 2018
Mobiloids
- Designed 2D mobile games, including "Water Pipes," which has over ten million downloads.
- Served as a member of the development team. We organized all Scrum events, including planning, daily stand-ups, sprint reviews, and retrospectives.
- Involved in the product development process. Brainstormed along with the stakeholders to come up with creative and innovative ideas and features.
- Designed all the visuals and animations for the mobile games.
- Prepared designs for A/B testing and used them with our target users.
- Conducted competitive analysis to gain insight into their product, features, visuals, and marketing tactics and evaluated their strengths and weaknesses relative to ours.
- Created adaptive designs for different device sizes.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe After Effects, A/B Testing, Adaptive Design, User Experience (UX), Competitive Analysis, Game Art, Game Design, Mobile Games, Mobile Game UI, Mobile Game UX, User Experience Design, User Interface (UI), Graphic Design, Visual Design, Empathy, Analytical Thinking, Product Branding, Information Architecture (IA), Research, Illustration, Agile, Product Design, Brainstorming, Market Research, Primary Research, Motion Design, Web Animation, Responsive Layout, Digital Branding, Digital Marketing, UI Design, UX Design, Mobile App Design, 2D Games, Mockups, Data Analysis, Wireframing, Gamification, Design Sprints, User Validation, Mobile UX Design, Mobile UI Design, Mobile, Mobile UI, Mobile UX, Mobile App UI, Ad Design, Logo Design, Web Illustration, Layout, Mobile Design, Presentation Design, Vector Logos, 3D Logos, Brand Logos, Logotype, Brand Design, Marketing Design
Education
2019 - 2020
Master's Degree in New Media Communication and Interaction Design
Istituto d'Arte Applicata e Design (IAAD) - Italy, Turin
2017 - 2019
Master's Degree in Computer Graphics
Yerevan State Academy of Fine Arts - Armenia, Yerevan
2012 - 2016
Bachelor's Degree in Applied Mathematics and informatics
Russian-Armenian (Slavonic) University - Armenia, Yerevan
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