Alessandra Lemnaru
Verified Expert in Design
Designer
Bucharest, Romania
Toptal member since October 14, 2019
Alessandra is a passionate graphic designer who is results-oriented, UX-driven, and always in touch with the latest trends. She has more than a decade of experience working on various projects, from small businesses and startups to tech and eCommerce platforms, understanding the users' needs, technical requirements, and limitations. Her goal is to find the right solutions that have the most impact and create visually appealing interfaces.
Portfolio
Ui Path Page Redesign
3-step Checkout - Marketing Selling Platform
Encouraging Dog Adoption Platform
How To Web Conference - 2018 Edition
Work Experience
UX/UI Designer
Freelancer
- Worked in a variety of industries including tech, eCommerce, and cryptocurrency. This made me very adaptable and helped me become more empathetic with the client and users.
- Created market and user research, websites and platforms, mobile applications, dashboards, and presentations.
Lead Designer - Project-based
How to Web 2018
- Designed an adaptable website dedicated to promoting the 2018 How To Web conference in Bucharest.
- Completed user research - the main user was a tech-savvy person, interested in the tech industry and products, young entrepreneurs, startups, and investors;
- Created wireframes.
- Designed the visual identity for that particular edition (it was the 9th).
- Designed landing page, agenda, program, and speakers page.
- Adapted to mobile and tablet.
Lead Designer - Project-based
Tech Hub London
- Created all interactive presentations that included all the required information, including data, team, and market research for that particular time.
- Took their existing branding but added a new approach to it by making it more modern.
Art Director
Poema
- Designed the entire product for one of the largest retail clothing shops in Romania, including, website, campaigns, and ads.
- Created the website and then uploaded new materiales every two weeks to match the active campaigns.
- Constructed a new image to create new campaigns for advertising.
Education
Progress towards a Bachelor's Degree in Foreign Languages
University of Bucharest - Bucharest, Romania
Skills
Tools
Adobe Photoshop, Illustrator CS6, Adobe Experience Design (XD), Adobe Illustrator, Flow
Platforms
Figma, Mobile, Shopify, Web
Languages
Blue, Clean
Industry Expertise
Technology, Fashion & Beauty
Other
Web UX, Web UI, Web App UI, Web App UX, User Interface (UI), User Experience (UX), Prototyping, UI Design, eCommerce UX, eCommerce UI, Mobile eCommerce, Wireframing, Mobile Apps, Mobile App UI, Mobile UX, Marketplace Platforms, Marketplace Design, User Interviews, Product Design, User Research, User Flows, Web Design, Mobile Design, Responsive Layout, Responsive Design, Platform Building, Cryptocurrency, Clean Design, Responsive, Websites, Tech Conferences, User Needs, eCommerce, eCommerce Design, Platforms, Shops, Beauty Products, Dogs, Pet Adoption, Product Marketing, UX Design, Redesign, Robotics, Artificial Intelligence (AI), DataViz, Dashboard Design, Startups, Web Dashboards, Data, Investor Relations, Analytical Dashboards, User Personas
Experience
- User Interface (UI) - 7 years
- User Experience (UX) - 4 years
- Product Design - 3 years
- eCommerce UI - 2 years
- eCommerce UX - 2 years
- Mobile eCommerce - 2 years
- Adobe Experience Design (XD) - 1 year
Tools
- Adobe Experience Design (XD)
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