Alessio Laiso, Designer in Lisbon, Portugal
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Alessio Laiso

Verified Expert  in Design

Bio

Alessio has led user-centered design work to build award-winning software and experiences enjoyed by millions of people around the world. His experience includes working with IBM, Adidas, and design agencies. In addition to his UI/UX work, Alessio has also designed fonts used by brands like eBay, Amazon, and USA Today.

Portfolio

Work Experience

Staff Product Designer

2021 - PRESENT
Hotjar
  • Led a large project to collaborate on defining a product direction for Hotjar.
  • Oversaw the revamp of the onboarding experience, resulting in significant increases in revenue, activation, and retention.
  • Pushed for accessibility improvements and awareness within the company.
Technologies: Figma, A/B Testing

Lead Product Designer

2020 - 2021
Aula
  • Managed the design team, handled hiring, and improved cross-functional collaboration.
  • Led and coordinated all core design initiatives, including establishing user research processes and a consistent design system. This work contributed to an increase of over 300% in the number of educators who were very satisfied with Aula.
  • Proposed and led a complete rebranding project, which helped get the company sold.
Technologies: Figma

Senior Product Designer

2019 - 2020
Moteefe
  • Led the design for a variety of key areas, with a focus on product strategy, user research, and our design system.
  • Set the foundations of user research at the company.
  • Led a key project for one of the largest fashion retailers in the world, which brought in a significant amount of revenue.
Technologies: A/B Testing, Figma

Senior Product Designer (UI/UX)

2018 - 2019
Zalando
  • Played a key role in all projects of the partnerships team, fulfilling the vision of delivering the most innovative and personalized experience for each shopper.
  • Evolved Zalando's design system for both business and consumer use cases.
  • Unified tools and processes used internally to create marketing campaigns on Zalando, making the process 140% faster.
  • Worked with several stakeholders to bring user-centered methods to the team, frequently leading workshops and user interviews. This approach helped us achieve a 66% increase in user satisfaction with our digital marketing tools.
Technologies: Adobe Illustrator, Adobe Photoshop, Sketch

Lead UI/UX Designer

2017 - 2018
CarTrawler
  • Served as the lead designer in the strategic business team and handled all the design efforts for CarTrawler's most important commercial partners, including Europe's largest airline, Ryanair.
  • Developed the strategy and vision for the CarTrawler platform, making decisions informed by advanced analytics and qualitative user feedback.
  • Collaborated directly with clients to design and deliver solutions that integrated seamlessly with the client's platforms and provided great user experiences.
  • Supported the commercial team in acquiring new business partners and strengthening relations with existing ones.
  • Mentored other designers and allowed them to grow by giving feedback and sharing experiences and best practices.
Technologies: Adobe Illustrator, Adobe Photoshop, Sketch

UI/UX Designer

2016 - 2017
IBM
  • Served as a designer for the IBM Security portfolio, providing user research, user experience design, visual design, and user testing.
  • Developed tools for cybersecurity analysts and developers.
  • Designed a flow that reduces the time developers need to get signed certificates for their apps from over three days to five minutes.
  • Worked in an agile development environment with a distributed team across Europe and America.
  • Led user research, including activities like user interviews and usability testing sessions.
  • Facilitated design thinking workshops, guiding people from different backgrounds through user-centered design techniques.
  • Spoke at conferences promoting the role of design at IBM.
Technologies: Adobe Illustrator, Adobe Photoshop, Sketch

Product Designer

2014 - 2015
Runtastic - adidas Group
  • Served as part of the mobile UI/UX team, primarily working on the Runtastic suite of mobile apps.
  • Played a key role in the launch of the sleep-tracking app Sleep Better, which is Runtastic's most successful launch to date.
  • Led a UI refinement that brought the Runtastic app to the Play Store Editor's Choice and the Google I/O 2015 Material Design Showcase.
Technologies: Sketch, Adobe Illustrator, Adobe Photoshop

Graphic Designer

2013 - 2014
Vertigo Design
  • Contributed to multiple high-profile digital, print, and exhibition projects.
  • Designed a publication for Mercedes-Benz that turned the company into a loyal customer of the agency.
  • Led the design of an interactive exhibition for the European Space Agency included in the prestigious ADI Design Index.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop

Education

2017 - 2018

Bachelor of Science Degree (Honors) in Computer Science

Dublin Business School - Dublin, Ireland

2010 - 2013

Bachelor of Arts Degree in Industrial Design

ISIA Rome Design - Rome, Italy

Skills

Tools

Sketch, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, IBM Watson

Platforms

Figma, Adobe Suite, MacOS, Windows, Android

Industry Expertise

Travel & Leisure, Aircraft & Airlines, Fitness, Health & Wellness, Cybersecurity, Health, Exercise & Fitness

Other

eCommerce, A/B Testing, Conversion Rate, Responsive Design, User Experience (UX), Car Rental, Optimization, UI Design, Mobile UX, Mobile App UI, Android UI Design, iOS UI Design, Workout, Google Material Design, Android Material Design, B2B, Marketplace Design, Corporate Design, IT Security, Web Design, App Store, Storefronts, Store Design, App Design, Mobile UI, Cross-platform UX, App UI, Illustration, Tablet UI, iPad, Sleep Tracking, Android Design Guidelines, Design, Computer Science

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