Alessio Laiso, Designer in Lisbon, Portugal
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Alessio Laiso

Verified Expert  in Design


Lisbon, Portugal
Toptal Member Since
April 5, 2018

Alessio has led user-centered design work to build award-winning software and experiences enjoyed by millions of people around the world. His experience includes working with IBM, Adidas, and design agencies. In addition to his UI/UX work, Alessio has also designed fonts used by brands like eBay, Amazon, and USA Today.


Work Experience

Staff Product Designer

2021 - PRESENT
  • Led a large project to collaborate on defining a Product Direction for Hotjar.
  • Led the revamp of the onboarding experience, resulting in significant increases in revenue, activation and retention.
  • Pushed for accessibility improvements and awareness within the company.
Technologies: Figma, A/B Testing

Lead Product Designer

2020 - 2021
  • Managed the design team, took care of hiring and improved cross-functional collaboration.
  • Led and coordinated all core design initiatives, including establishing user research processes, establishing a consistent design system. This work contributed to an increase of over 300% in the number of educators that were very satisfied with Aula.
  • Proposed and lead a complete rebranding project, which was helped get the company sold.
Technologies: Figma

Senior Product Designer

2019 - 2020
  • I led the design for a variety of key areas, with a focus on product strategy, user research, our design system.
  • I set the foundations of user research at the company.
  • I lead a key project with one of the largest fashion retailers in the world, which brought in a significant amount of revenue.
Technologies: A/B Testing, Figma

Senior Product Designer (UI/UX)

2018 - 2019
  • Played a key role in all projects of the partnerships team, fulfilling the vision of delivering the most innovative and personalized experience for each individual shopper.
  • Evolved Zalando’s design system for both business and consumer use cases.
  • Unified tools and processes used internally to create marketing campaigns on Zalando, making the process 140% faster.
  • Worked with a plurality of stakeholders to bring user-centered methods to the team, frequently leading workshops and user interviews. This approach helped us achieve a 66% increase in user satisfaction in our digital marketing tools.
Technologies: Adobe Illustrator, Adobe Photoshop, Sketch

Lead UI/UX Designer

2017 - 2018
  • Served as the lead designer in the strategic business team and took care of all the design efforts for CarTrawler’s most important commercial partners, including Europe’s largest airline, Ryanair.
  • Developed the strategy and vision for the CarTrawler platform, making decisions informed by advanced analytics as well as qualitative user feedback.
  • Collaborated directly with clients to design and deliver solutions that integrated seamlessly with the client’s platforms and delivered great user experiences.
  • Supported the commercial team in acquiring new business partners and strengthening relations with existing ones.
  • Mentored other designers and allowed them to grow by giving feedback and sharing experiences and best practices.
Technologies: Adobe Illustrator, Adobe Photoshop, Sketch

UI/UX Designer

2016 - 2017
  • Served as a designer for the IBM Security portfolio providing user research, user experience design, visual design, and user testing.
  • Developed tools for cybersecurity analysts and developers.
  • Designed a flow that reduces the time needed for developers to get signing certificates for their apps from over three days to five minutes.
  • Worked in an agile development environment with a distributed team across Europe and America.
  • Led user research including activities like user interviews and usability testing sessions.
  • Facilitated design thinking workshops, guiding people from different backgrounds through user-centered design techniques.
  • Spoke at conferences promoting the role of design at IBM.
Technologies: Adobe Illustrator, Adobe Photoshop, Sketch

Product Designer

2014 - 2015
Runtastic - adidas Group
  • Served as part of the mobile UI/UX team, mostly working on the Runtastic suite of mobile apps.
  • Played a key role in the launch of the sleep-tracking app Sleep Better, which is Runtastic’s most successful launch to date.
  • Led a UI refinement that brought the Runtastic app to the Play Store Editor’s Choice and the Google I/O 2015 Material Design Showcase.
Technologies: Sketch, Adobe Illustrator, Adobe Photoshop

Graphic Designer

2013 - 2014
Vertigo Design
  • Contributed to multiple high-profile digital, print, and exhibition projects.
  • Designed a publication for Mercedes-Benz that turned the company into a loyal customer of the agency.
  • Led the design of an interactive exhibition for the European Space Agency that was included in the prestigious ADI Design Index .
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop
2017 - 2018

Bachelor of Science Degree with Honors in Computer Science

Dublin Business School - Dublin, Ireland

2010 - 2013

Bachelor of Arts Degree in Industrial Design

ISIA Rome Design - Rome, Italy