Alex is a design director with a background in visual design, with collaborative experience in UX, product design, and design strategy. He's passionate about the craft, pixel-perfect and detail-oriented, but never compromising deadlines or project objectives. Alex has worked on mobile apps, web builds, branding projects, and design systems. He's also client-facing, as he's conducted presentations, stakeholder interviews, and joint workshops.
Created and won the pitch for an American pharmaceutical brand; ideation, design, testing, and iterating on concepts for a health native app (mobile and smartwatch integration).
Technologies: Principle, Flinto, Sketch
Head of Design
2017 - 2018
Made by Fire
Led and inspired a creative team of eight in several projects; the core project involved managing and being hands-on for a new wearable product (high-end fitness), working closely with the client to define the product, features, and objectives, as well as defining the digital brand guidelines and the design system.