Alex is available for hire
Hire AlexAlex Carvalho
Verified Expert in Design
Designer
Location
London, United Kingdom
Toptal Member Since
March 5, 2020
Alex is a design director with a background in visual design and collaborative experience in product, UI, UX, and interaction design. He's passionate about his craft, and he is pixel-perfect and detail-oriented without compromising deadlines or project objectives. Alex has worked on mobile apps, web builds, branding projects, and design systems. He's also client-facing and has conducted presentations, stakeholder interviews, and joint workshops.
Portfolio
Work Experience
Digital Creative Director
2022 - 2023
Rufus Leonard
- Managed a team of four UI designers and participated hands-on in multiple projects from hospitality to insurance, covering digital customer experience, branding, UI design, and design systems.
- Organized workshops with client stakeholders to define the design-related pain points, expectations, and best-in-class and competitor analysis.
- Created multiple interactive prototypes showcasing future experiences and design visions for brands to be used internally with C-suite stakeholders and operational teams for engagements (North Star projects).
Technologies: App Design, Animation, App UI, Adobe Photoshop, Art Direction, App UX, Design Systems, Figma, Fintech, Branding, Iconography, Ideation, Website Redesign, Responsive Web Design (RWD), User Experience (UX), Landing Page Design, User Interface (UI), Wireframing, Mockups, Web App Design, Mobile, B2B, Landing Page Designer, Responsive Web Apps, UI Components, SaaS, Logotype, User Journeys, Data Visualization, Responsive UI, Web UI, Mobile App Design
Design Director
2019 - 2021
The Bio Agency
- Worked on a pitch for a SaaS brand, following the first batches of work in redesigning the product interface while creating and maintaining a modern design system.
- Redesigned a fintech mobile app for an investment bank.
- Redesigned an automotive mobile app with smart features integration.
- Mentored junior designers on process and creativity.
- Created a high-fidelity prototype for a real-estate search tool, co-creating with client stakeholders in joint workshops.
- Led the creation of a new disruptive brand and product in the mortgage sector.
Technologies: zeroheight, Figma, Flinto, Principle, Sketch, InVision, Product Design, Web App UI, App Design, Design Systems, Website Redesign, Responsive Web Design (RWD), User Experience (UX), Landing Page Design, User Interface (UI), Wireframing, Mockups, Web App Design, Mobile, B2B, Landing Page Designer, Responsive Web Apps, UI Components, SaaS, Logotype, User Journeys, Data Visualization, Dashboard Design, Responsive UI, Web UI, Mobile App Design
Design Director
2018 - 2019
We Are Friday
- Redesigned an insurance website, including the brochure, quote, and buying journeys.
- Performed stakeholder and customer interviews, insights analysis, new customer journeys definition, and digital brand definition.
- Created whole target user experience for brands and end-to-end experiences and developed digital branding and design systems.
Technologies: Jira, InVision, Sketch, Adobe Photoshop, Website Redesign, Responsive Web Design (RWD), User Experience (UX), Landing Page Design, User Interface (UI), Wireframing, Mockups, Web App Design, Mobile, B2B, Landing Page Designer, Responsive Web Apps, UI Components, SaaS, Logotype, User Journeys, Data Visualization, Responsive UI, Web UI, Mobile App Design
Design Director
2018 - 2018
Digitas
- Worked on the HSBC account; designed the web, a new mobile app for SMEs, and general brand governance and guidelines.
- Managed a small team of UX and UI designers on web and mobile app projects.
- Participated actively and mentored the team, setting an example for design standards and processes.
Technologies: Flinto, InVision, Adobe Photoshop, Sketch, App UI, Websites, Figma, Responsive Web Design (RWD), User Experience (UX), Landing Page Design, User Interface (UI), Wireframing, Mockups, Web App Design, Mobile, B2B, Landing Page Designer, Responsive Web Apps, UI Components, SaaS, Logotype, Data Visualization, Responsive UI, Web UI, Mobile App Design
Lead Visual Designer
2018 - 2018
Ustwo
- Created and won the pitch for an American pharmaceutical brand.
- Led ideation, design, testing, and iterating on concepts for a health native app (mobile and smartwatch integration).
- Defined user flows and tech requirements for the mobile and smartwatch app.
Technologies: Principle, Flinto, Sketch, Women's Health, User Interface (UI), User Experience (UX), Wireframing, Mockups, Web App Design, Mobile, B2B, Landing Page Designer, Responsive Web Apps, UI Components, SaaS, Logotype, Data Visualization, Web UI
Head of Design
2017 - 2018
Made by Fire
- Led and inspired a creative team of eight in several projects; the core project involved managing and being hands-on for a new wearable product (high-end fitness), working closely with the client to define the product, features, and objectives, as well as defining the digital brand guidelines and the design system.
Technologies: InVision, Adobe Photoshop, Principle, Sketch, UI Components
Senior Designer
2017 - 2017
AKQA London
- Contributed to the Volve global website redesign; discovery and co-work in Gothenburg, Sweden, and then back in London.
Technologies: InVision, Adobe Photoshop, Sketch
Lead UI Designer
2014 - 2017
Various London Agencies
- Contributed to pitches and short term projects in various London agencies and studios.
- Worked on a digital rebrand for Sage (including accounting, and payroll).
- Created a CBRE tablet app for investment flows.
- Worked on mobile apps in different industries, such as co-working spaces, HR, smart-home, golf, and more.
- Worked on several projects in web and mobile apps, and campaigns for Possible, Analog Folk, Prospect, Maido, and IBM IX.
- Partnered with advertising agencies to create B2C digital products such as the X-Factor mobile app, the Aquafresh children app, or the even the MPC global intranet.
Technologies: Adobe Photoshop, Sketch, Brand Design, Logo Design, Mobile, B2B, UI Components
Digital Design Director
2012 - 2014
Various Lisbon Agencies
- Partnered with agencies like McCann Lisbon, Proximity, BBDO, and local studios to be their digital design director, leading ideation and craft for all digital concepts.
Technologies: Adobe Illustrator, Adobe Photoshop
Digital Creative Director
2008 - 2012
Research & Design/ActuaSales
- Contributed to digital campaigns, creating visuals for global brands like Diageo, Microsoft, and MetLife.
Technologies: Adobe Illustrator, Adobe Photoshop
Senior Designer (Print and Digital)
2007 - 2008
McCann Lisbon
- Worked with many brands like Microsoft, L’Oreal, Nestle, and Martini, in both print and digital.
Technologies: Adobe Illustrator, Adobe Photoshop
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