Alex Kravchuk, Designer in Barcelona, Spain
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Alex Kravchuk

Verified Expert  in Design

Bio

Alex is an interface designer with a results- and data-driven approach. His vision is that design is not just about visuals. It's about interaction with a product in general. Since 2005, he has designed over 70 web, mobile, desktop, and TV apps for startups and enterprises. He has worked with big clients such as Meta, Cimpress, MacPaw, and EPAM. Besides designing, Alex manages design teams and teaches other designers to grow their skills.

Portfolio

Work Experience

Design Director

2022 - PRESENT
MacPaw
  • Handled product design and UX research for the CleanMyMac App with 10 million users.
  • Managed product, marketing, and service design teams with 25+ designers.
  • Created and followed the design strategy (OKRs) inside the company.
Technologies: Figma, User Experience (UX), Web App Design, Software as a Service (SaaS), Web, Website Design, UX Tools, Landing Page Design, Conversion Rate Optimization (CRO), Desktop App Design, User Interface (UI), Web UI

Product and Design Manager

2020 - 2020
Fondy
  • Redesigned marketing website, which allowed +14% of conversion and three-times more retention.
  • Launched a new checkout as a product owner for four months.
  • Designed a web-dashboard platform with statistics of payments and other data together with the UI designer for six months.
Technologies: UX Design, Research, Business to Business (B2B), UI Design, Mobile Design, Finance, User Experience (UX), Web App Design, Web, Website Design, UX Tools, Landing Page Design, Web UI

Design Lead

2015 - 2020
MEAT Agency
  • Incorporated various methods of research while leading UX research stints and helping startups to reap large monetary rewards—this is what really drives me.
  • Collaborated with a number of US-based startups and companies, living a few months each year in San Francisco and LA.
  • Managed and worked with a development team as a product manager.
  • Created web, mobile, IoT, and TV apps for startups.
  • Developed a design management guide and system for the company.
  • Built a system for transforming generalist designers into specialists.
Technologies: Figma, Mobile Design, MVP Design, UI Design, Finance, User Experience (UX), Web App Design, Software as a Service (SaaS), Web, Website Design, UX Tools, Landing Page Design, Conversion Rate Optimization (CRO), User Interface (UI), Web UI

Co-founder | Design Director

2016 - 2018
KLEI Stickers
  • Launched and grew the best printing service in Ukraine, which led to the growth of a community of fans and we've become leaders in the Ukrainian market of stickers.
  • Created a customized eCommerce website with the ability to upload stickers, calculate a cost, and make an order.
  • Made a concept of the printing process and then created a guide for workers based on the concept.
  • Hired people and managed design and management teams.
  • Created a strategy process and curated strategy workshops.
Technologies: UI Design, Web, Website Design

Product Designer

2015 - 2016
Stanfy (Keypr)
  • Worked with a tech team in LA for three months and a few months remote to create the UX and UI for a back office and the front part of a user app and CRM system.
  • Learned how to properly implement a scrum process. Worked with a tech team in LA for three months and remotely for a few months to create the UX and UI for a back office and the front part of a user app and CRM system.
  • Made a few usability tests to check the hypotheses.
  • Worked with hardware devices for web and mobile apps.
  • Collaborated successfully with a development team.
Technologies: Mobile Design, UI Design, App UX, User Experience (UX), Web App Design, Software as a Service (SaaS), Web, Website Design, Landing Page Design, Conversion Rate Optimization (CRO), User Interface (UI)

Design Lead

2014 - 2015
Media Group Ukraine, LLC
  • Created and successfully launched TV, mobile, and tablet entertainment apps from scratch.
  • Worked on a great challenge with adaptive screens for an old type of TV set.
  • Worked with 40 developers and managed six designers.
Technologies: User Experience (UX), Web App Design, Web, Website Design, Conversion Rate Optimization (CRO)

Senior UX/UI Designer

2013 - 2014
Epam Systems
  • Worked on a large enterprise project for the biggest mining company, Modular.
  • Gained a great experience with desktop apps for Windows and macOS.
  • Worked in a big company with 1,000 developers successfully.
  • Developed a huge style guide for a three-year-long project.
Technologies: App UX, Business to Business (B2B), User Experience (UX), Web App Design, Web, Website Design, UX Tools, Landing Page Design, Conversion Rate Optimization (CRO), Desktop App Design, User Interface (UI), Web UI

UX/UI Designer

2011 - 2013
Bizzoom Projects
  • Crafted web designs for edtech websites and services.
  • Created websites from prototypes, handled the launch, and provided support.
  • Developed brand identities and pitch decks for the products.
Technologies: Web UI, User Experience (UX), Web App Design, Web, Website Design, Landing Page Design, Conversion Rate Optimization (CRO)

Graphic Designer

2011 - 2012
Leo Burnett
  • Worked with Philip Morris, the biggest tobacco holding company, crafting a few design packages and providing visual support for new products.
  • Took part in intense creative brainstorming with the art director and copywriters.
  • Launched two advertising campaigns along with promo videos to promote the virality of the campaigns.
Technologies: Conversion Rate Optimization (CRO)

Skills

Tools

UX Tools, UX Canvas

Platforms

Figma, Web

Other

Web UI, App UX, Visual Design, Product Design, UX Design, UX Research, Web Design, Mobile App Design, Mobile Design, MVP Design, UI Design, User Experience (UX), Web App Design, Software as a Service (SaaS), Website Design, Responsive Web Design (RWD), Landing Page Design, Conversion Rate Optimization (CRO), Desktop App Design, User Interface (UI), Fintech, TV App Design, Healthcare IT, Finance, Web UX, Mobile UI, App UI, iOS App Design, eCommerce Design, eCommerce, Web App UI, Research, Documentation, Business to Business (B2B)

Experience

  • UX Design - 15 years
  • Visual Design - 15 years
  • Mobile App Design - 11 years
  • eCommerce Design - 10 years
  • Web Design - 10 years
  • UX Research - 5 years
  • Figma - 5 years
  • Fintech - 3 years
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